Transcript Johns Hopkins Medicine 2007 United Way Campaign

Johns Hopkins Medicine
2009 United Way
Campaign
COORDINATOR AND AMBASSADOR
CAMPAIGN MATERIALS
Whatever you can give, GIVES HOPE
About United Way
Our Mission: To improve people’s lives by mobilizing the
caring power of our communities.
IT TAKES MORE THAN JUST ONE PERSON OR
ONE AGENCY TO MAKE A DIFFERENCE. IT TAKES
A COMMUNITY.
UNITED WAY OF CENTRAL MARYLAND HAS BEEN
A PROUD PART OF THAT PROCESS, DEDICATED
TO CREATING OPPORTUNITIES THAT CHANGE
THE REGION FOR THE BETTER.
EDUCATION, INCOME AND HEALTH AND SAFETY
ARE A VITAL PART OF THAT FORMULA.
Whatever you can give, GIVES HOPE
Education: School Readiness &
Youth Achieving Potential
Whatever you can give, GIVES HOPE
Income: Basic Needs
Whatever you can give, GIVES HOPE
Health: Family Safety
Whatever you can give, GIVES HOPE
About United Way
When children get the early care they need, they succeed in school.
When young adults graduate, they have the tools to find a job. When
families have the means to afford safe and stable housing, they thrive.
When men, women and children are safe from violence and abuse in
their relationships, they are happy and healthy.
This is what united way strives for.
You’re an integral part of that process. This is your neighborhood your community – it’s up to you to help make the change.
Whatever you can give, GIVES HOPE
About JHM United Way
Campaign 2009
YOUR KEYS TO
SUCCESS
Whatever you can give, GIVES HOPE
Key Contacts
 JHM Campaign Chair:
Stephanie Reel
Vice President for Information Services
 JHM Campaign Coordinators:
Christine White
Assistant Dean, Johns Hopkins Medicine
Judy Reitz
EVP/COO, JHH and VP Quality Improvement JHM
 JHM United Way Administrative Team
Jeff Pratt (JHU SoM)
410-516-6060 [email protected]
Carol Woodward (JHH/JHHSC) 410-614-4515 [email protected]
Molly Boncaro (UWCM)
410-895-1503 [email protected]
Whatever you can give, GIVES HOPE
Key Dates
 Campaign Dates:
October 26 through November 6, 2009
 Kick Off Breakfast:
Wednesday, October 21, 2009
8am to 9:30am in Turner Concourse
 Hot Dog Lunches:
Thursday, October 29, 2009 noon to 1:30pm
Friday, November 6, 2009 noon to 1:30pm
Turner Plaza
Whatever you can give, GIVES HOPE
Key Data
Overview of Dollars Raised
$1,400,000.00
$1,200,000.00
$1,000,000.00
$800,000.00
JHH/JHHSC
SoM
Total
$600,000.00
$400,000.00
$200,000.00
$2002 2003 2004 2005 2006 2007 2008
Whatever you can give, GIVES HOPE
Key Data
Overview of Participation
30%
25%
20%
JHH/JHHSC
SoM
15%
10%
5%
0%
2003
2004
2005
2006
2007
2008
Whatever you can give, GIVES HOPE
You’re the Key!
 Role of Coordinator / Ambassador / Team
Captain
Assist with e-pledging
 Provide paper pledge forms as needed
 Educate about United Way

Become familiar with UW resources
 Distribute UW materials upon request
 Refer potential donors to UW websites

Ask
 Answer Questions
 Reinforce the Message

Whatever you can give, GIVES HOPE
Your Keys to Success
Donating to a charity is an individual and personal decision. Your job is
simply to provide the opportunity to give. Remember, the main reason people
give to the United Way is that they were asked.

Get your employees charged up. Advertise and promote your department’s campaign. Display
posters, signs and other UW literature. Email a United Way Community Fact of the day.

Make it educational. People want to know where their money is going and how it is helping.
Conduct meetings with UWCM representation and show the campaign video

Make it fun!

Make it personal. Make sure everyone in your department has been asked personally.
Remember, people give to people.

Report results and say thank you. Hold thank you luncheons or send thank you cards or emails.

For additional tips visit www.uwcm.org
Whatever you can give, GIVES HOPE
Your Keys to Success
Sample Campaign Schedule
 Preparation Activities


Schedule staff meeting with UW
agency
Prepare posters
 Week 2 (11/2-11/6)



 Week 1 (10/26-10/30)




Send email communication on 10/26
with3 or 4 FAQs
Staff meeting on 10/28 including a
15 minute presentation and an epledge demo
Hot Dog Lunch Reminder on 10/28
Info Table at lunch time on 10/29
Send email communication on 11/2
with 3 or 4 FAQs
Send email communication on 11/5
Hot Dog Lunch reminder on 11/5
 Post-Campaign Activities

Send “Thank You” email on 11/9
Whatever you can give, GIVES HOPE
Your Keys to Success
10 Ways to Increase Your Department Giving
1.
Host an employee meeting, invite a UWCM
speaker, and educate employees about the ROI on
their investment with United Way. To request a
UWCM speaker, email [email protected]
2.
Gather employees for a Day of Action – a group
volunteer project with a United Way of Central
Maryland agency. To organize a Day of Action,
email [email protected]
3.
Email or show in a group setting, the JH UWCM
vignettes that can be found at
www.hopkinsmedicine.org/unitedway
4.
Host a leadership event or investor luncheon as an
opportunity to have a meaningful dialog with UW
staff about the work we are doing in education,
income or health. To organize a leadership event
or investor luncheon, email
[email protected]
5.
Host a fundraiser to build awareness and make the
campaign fun. For a list of fundraising ideas, go to
www.uwcm.org/coordinators
6.
Form a conga line with enthusiastic team members to
travel the halls of your area and create excitement
and awareness about the campaign.
7.
Send daily reminders with “Did you know” stats
about United Way and how the investment they are
making is improving the community. For a list of
“Did you know” stats, email
[email protected]
8.
Get your department leadership involved in the
campaign. Make sure their voice is heard as an
advocate of giving to United Way.
9.
Gather a team of diverse enthusiastic team members
to survey what they think will work as a motivator in
your department and then ask for their help in
executing the ideas.
10.
Ask, ask, ask. Make sure everyone in your
department has personally been asked to give to
United Way of Central Maryland. The number #1
reason people do not give is because they haven’t
been asked
.
Whatever you can give, GIVES HOPE
JHM UWCM 2009 Campaign Speaking Points
Opening
Talk about why you personally support UWCM.
The current economic conditions have brought significant challenges to our community. Despite these difficulties, we recognize that no
matter how bad things may seem for us, that times are even more difficult others.
Promote Johns Hopkins Medicine support for United Way:
Johns Hopkins is the largest supporter in employee dollars to United Way of Central Maryland. We are a leader in the community and
our support is needed now more than ever.
Why UWCM? Because no one agency or organization or government entity can solve our communities problems; but, with United Way,
we are supporting thousands of health and human service charities and more than100 core agencies, all working in collaboration to
tackle our communities most pressing issues.
United Way of Central Maryland is our partner of choice
United Way is focusing on the issues that matter most to us and to our community by striving for change in education, income and health.
A stronger community means a better life for everyone.
2-1-1 Maryland at United Way connects people seeking assistance with free, confidential information and referrals 24/7. Nearly 200,000
calls for help were received last year.
United Way of Central Maryland is funding programs that work. Programs that:

Ensure that all children are ready to learn

Keep people are safe and free from violence

Help people find and keep safe and stable housing
And UWCM holds itself and the agencies doing this great work accountable for achieving targeted outcomes. With United Way, donors
can give to United Way, one of the impact areas of education, income or health, to 2-1-1 Maryland at United Way, to the Johns
Hopkins Neighborhood Fund, or donors can direct their contribution to any nonprofit health or human service agency in the country.
For 2009, we have introduced a low 5% designation fee ($5 minimum, $500 maximum).
The ASK / The Close
Please consider making a pledge today. Whatever you can give, gives hope. Give. Advocate. Volunteer.
Introduction to United
Way e-Pledge
PLEDGING SITE:
HTTPS://PORTAL.JOHNSHOPKINS.EDU/UNIT
EDWAY
Whatever you can give, GIVES HOPE
Overview of United Way
Online Resources
www.hopkinsmedicine.org/unitedway
• Access to paper or electronic pledging
•I n s t r u c t i o n s o n h o w t o m a k e a n e l e c t r o n i c p l e d g e
•F A Q ’ s , V i d e o s
•S t a t s , l e t t e r s , r e s o u r c e s
www.jhu.edu/unitedway
•A c c e s s t o p a p e r o r e l e c t r o n i c p l e d g i n g
•F A Q ’ s , S p e c i a l E v e n t s , C o n t a c t s
www.uwcm.org or www.uwcm.org/coordinators
•A b o u t t h e w o r k
•M a t e r i a l s
•V i d e o s
•S t a t s , e m a i l s , r e s o u r c e s
Whatever you can give, GIVES HOPE
 The United Way of Central
DID YOU
KNOW?
Maryland is a local organization
that operates as an independent
501C(3) governed by a 46member Board of Directors that
approves all funding decisions.
Whatever you can give, GIVES HOPE
 Through 2-1-1 Maryland at
DID YOU
KNOW?
United Way, thousands of callers
get immediate information and
referrals to specialized resources.
Whatever you can give, GIVES HOPE
 The United Way of Central
DID YOU
KNOW?
Maryland has lowered its fee
structure for designations to a flat
rate of 5% (with a minimum of $5
and a cap of $500).
Whatever you can give, GIVES HOPE
 One in three citizens of Central
DID YOU
KNOW?
Maryland will use a United Way
agency or resource this year.
Whatever you can give, GIVES HOPE
 Did you know that affordable
DID YOU
KNOW?
child care ranked as one of the top
three household expenses in every
Maryland jurisdiction?
 Your United Way dollars help
subsidize quality, affordable child
care and family support.
Whatever you can give, GIVES HOPE
 Did you know that 14,000 evictions
DID YOU
KNOW?
took place in central Maryland in
2008?
 Your United Way of Central
Maryland dollars provides resources
that help families obtain safe,
affordable housing and the means to
keep it. United Way is also helping
play a role in ending homelessness it was recently appointed
administrative and fiscal agent for
$9.5 million of Federal Stimulus to
support Baltimore City’s 10-year
Plan to End Homelessness.
Whatever you can give, GIVES HOPE
 Did you know that there were
DID YOU
KNOW?
19,391 domestic violence crimes
in Maryland?
 Your collective United Way
dollars represents the largest
private funding of victim services
in Maryland.
Whatever you can give, GIVES HOPE
Thank You!
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE