Transcript Johns Hopkins Medicine 2007 United Way Campaign

Johns Hopkins Medicine
2010 United Way
Campaign
COORDINATOR AND AMBASSADOR
CAMPAIGN MATERIALS
Give Help for Today and
Hope for Tomorrow
About United Way
Our Mission: Mobilize the Community to
Improve People’s Lives.
For 85 years, United Way of Central Maryland has been a partner in
addressing health and human needs across the region.
United Way’s Value
We
understand
the
community’s
needs
We help
those who
are most
vulnerable
We help donors
and the
community
make informed
choices
We
understand
what works
None of us expect to suddenly be
unable to provide the basics for
ourselves and our loved ones.
But in this economy it can happen
to the best of us.
United Way of Central Maryland’s
safety net is there to help catch
those in need.
Give Help for Today and Hope for Tomorrow
Basic Needs Continuum
United Way of Central Maryland is focused on: Getting
people out of crisis, keeping people out of crisis and
helping people achieve a better quality of life .
Give Help for Today and Hope for Tomorrow
Why Basic Needs?
It’s where the data leads us . . .
It’s What the Data From Calls to 2-1-1 Tell Us . . .
Give Help for Today and Hope for Tomorrow
Why Basic Needs?
It’s where the data leads us . . .
Poverty is Everywhere.
Concentrations of poverty are all
over Baltimore City …the darker
the spots, the poorer the
neighborhoods.
Give Help for Today and Hope for Tomorrow
Why Basic Needs?
It’s where the data leads us . . .
Pockets of
poverty exist
everywhere
in central
Maryland
Give Help for Today and Hope for Tomorrow
Did You Know?
The Effects of the Recession are Not Over Yet:

There are more calls for help. They are more complex.
Last year 96,564 people received information and referrals to help them with
housing, utility assistance, food, financial assistance or income support and much
more through 2-1-1 Maryland at United Way.

“Point In Time” Census of Homelessness from 2007-2009:
 Anne Arundel INCREASED by 15%
 Baltimore City INCREASED BY 12%
 Carroll INCREASED by 13%
 Harford declined by 5%
 Howard INCREASED by 29%
Give Help for Today and Hope for Tomorrow
Did You Know?
The Effects of the Recession are Not Over Yet:
• People are losing their homes – More than 14,000 evictions took place in
central Maryland.
• Affordable, safe housing is hard to find – Fair market rent for a twobedroom apartment in central Maryland is $1,037 – meaning it costs more
than two minimum wage jobs!
• Homelessness impacts kids – Average age of a homeless person is 9.
Homeless children are less successful in school.
• Child care is out of reach for many working parents – Quality child care
ranks as one of the two top household expenses in across Maryland
Give Help for Today and Hope for Tomorrow
Why United Way?
•
We make the most of time, energy and dollars for the
greatest good
Last year, our fundraising, educational efforts and programs
resulted in more than 1,600 nonprofits receiving support.
This allowed them to focus on what matters most – helping
people in need – without spending time or incurring the costs
of raising the funds themselves.
Give Help for Today and Hope for Tomorrow
Why United Way?
•
We make sure the work gets done right AND bring even
more $$ back to central Maryland
Local, respected experts help us understand what works. That’s
how we ensure your gift goes to where it gets real results.
United Way doesn’t stop there – we rallied more than 3,000
volunteers who gave 97,597 volunteer hours of service – that’s
$2,034,897 infused into the local economy. We also managed a
$9.5 million federal grant to help people get and/or stay in
affordable housing and helped bring in part of the statewide $17
million returned to individuals and families through free income
tax preparation. That means more money for low-income people
who are suffering most from the recession.
Give Help for Today and Hope for Tomorrow
Why United Way?
•
•
You can trust us.
We account for each dollar spent. Every year
we receive the highest rating possible in our
annual independent audit. We also hold the
“Standards For Excellence” certification
from MANO.
We respect your right to make your own
choice.
We gladly share information to help you make
an informed choice, but it is YOUR choice.
You can choose “United Way of Central
Maryland” and give to urgent basic needs like
food, shelter and access to healthcare or give
through us to any health & human service
organization in the U.S.
Give Help for Today and Hope for Tomorrow
About JHM United Way
Campaign 2010
YOUR KEYS TO
SUCCESS
Give Help for Today and Hope for Tomorrow
Key Contacts
 JHM Campaign Chair:
Stephanie Reel
Vice President for Information Services
 JHM Campaign Vice Chair:
Ted DeWeese, M.D.
Professor and Chair - Department of Radiation Oncology and
Molecular Radiation Sciences
 JHM United Way Administrative Team
Carol Woodward (JHH/JHHSC) 410-614-4515 [email protected]
Mary DeFreest (JHU)
443-997-3260 [email protected]
Jeff Pratt (UWCM)
410-895-1526 [email protected]
Give Help for Today and Hope for Tomorrow.
Key Dates
 Campaign Dates:
October 18 through November 5, 2010
 Kick Off Breakfast:
Wednesday, October 20, 2010
8 a.m. to 9:30 a.m. in Turner Concourse
 Hot Dog Lunches:
Thursday, October 21, 2010 noon to 1:30 p.m.
Friday, October 29, 2010 noon to 1:30 p.m.
Turner Plaza
Give Help for Today and Hope for Tomorrow.
Key Data – 2009 Campaign Facts
Participation
Dollars Collected
$800,000
$700,000
$724,691
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$-
$474,117
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
16%
22%
Give Help for Today and Hope for Tomorrow.
You’re the Key!
 Role of Coordinator / Ambassador / Team
Captain
Assist with e-pledging
 Provide paper pledge forms as needed
 Educate about United Way

Become familiar with UW resources
 Distribute UW materials upon request
 Refer potential donors to UW websites

Ask
 Answer Questions
 Reinforce the Message

Give Help for Today and Hope for Tomorrow.
Your Keys to Success
Donating to a charity is an individual and personal decision. Your job is
simply to provide the opportunity to give. Remember, the main reason people
give to the United Way is that they were asked.

Get your employees charged up. Advertise and promote your department’s campaign. Display
posters, signs and other UW literature. Email a United Way Community Fact of the day.

Make it educational. People want to know where their money is going and how it is helping.
Conduct meetings with UWCM representation and show the campaign video

Make it fun!

Make it personal. Make sure everyone in your department has been asked personally.
Remember, people give to people.

Report results and say thank you. Hold thank you luncheons or send thank you cards or emails.

For additional tips visit www.uwcm.org
Give Help for Today and Hope for Tomorrow.
Your Keys to Success
Sample Campaign Schedule
 Preparation Activities


Schedule staff meeting with UW
agency
Prepare posters
 Week 1 (10/18-10/22)




Send email communication on 10/18
with3 or 4 FAQs
Staff meeting including a 15 minute
presentation and an e-pledge demo
Hot Dog Lunch Reminder on 10/20
Info Table at lunch time on 10/21
 Week 2 (10/25-10/29)


Send email communication on 10/25
with 3 or 4 FAQs
Hot Dog Lunch reminder on 10/8
 Week 3 (11/1-11/5)


Send email communication on 11/1
with 3 or 4 FAQs
Send email communication on 11/5
 Post-Campaign Activities

Send “Thank You” email on 11/9
Whatever you can give, GIVES HOPE
Your Keys to Success
10 Ways to Increase Your Department Giving
1.
2.
3.
4.
5.
Host an employee meeting, invite a UWCM
speaker, and educate employees about the ROI on
their investment with United Way. To request a
UWCM speaker, email [email protected]
Gather employees for a Day of Action – a group
volunteer project with a United Way of Central
Maryland agency. To organize a Day of Action,
email [email protected]
Email or show in a group setting, the JH UWCM
vignettes that can be found at
www.hopkinsmedicine.org/unitedway
Host a leadership event or investor luncheon as an
opportunity to have a meaningful dialog with UW
staff about the work we are doing in education,
income or health. To organize a leadership event
or investor luncheon, email [email protected]
Host a fundraiser to build awareness and make the
campaign fun. For a list of fundraising ideas, go to
www.uwcm.org/coordinators
6.
Form a conga line with enthusiastic team members to
travel the halls of your area and create excitement
and awareness about the campaign.
7.
Send daily reminders with “Did you know” stats
about United Way and how the investment they are
making is improving the community. For a list of
“Did you know” stats, email [email protected]
8.
Get your department leadership involved in the
campaign. Make sure their voice is heard as an
advocate of giving to United Way.
9.
Gather a team of diverse enthusiastic team members
to survey what they think will work as a motivator in
your department and then ask for their help in
executing the ideas.
10.
Ask, ask, ask. Make sure everyone in your
department has personally been asked to give to
United Way of Central Maryland. The number #1
reason people do not give is because they haven’t
been asked
.
Whatever you can give, GIVES HOPE
JHM UWCM 2010 Campaign Speaking Points
Opening
Talk about why you personally support UWCM.
The current economic conditions have brought significant challenges to our community. Despite these difficulties, we recognize that no
matter how bad things may seem for us, that times are even more difficult others.
Promote Johns Hopkins Medicine support for United Way:
Johns Hopkins is the largest supporter in employee dollars to United Way of Central Maryland. We are a leader in the community and
our support is needed now more than ever.
Why UWCM? Because no one agency or organization or government entity can solve our communities problems; but, with United Way,
we are supporting thousands of health and human service charities and more than100 core agencies, all working in collaboration to
tackle our communities most pressing issues.
United Way of Central Maryland is our partner of choice
United Way is focusing on the issues that matter most to us and to our community by striving for change in education, income and health.
A stronger community means a better life for everyone.
2-1-1 Maryland at United Way connects people seeking assistance with free, confidential information and referrals 24/7. Nearly 100,000
calls for help were received last year.
United Way of Central Maryland is funding programs that work. Programs that:

Get people out of crisis

Keep people out of crisis

Help people achieve a better quality of life
And UWCM holds itself and the agencies doing this great work accountable for achieving targeted outcomes. With United Way, donors
can give to United Way, to the Johns Hopkins Neighborhood Fund, or donors can direct their contribution to any nonprofit health or
human service agency in the country.
Starting in 2009, United Way of Central Maryland introduced a low 5% designation fee ($5 minimum, $500 maximum).
The ASK / The Close
Please consider making a pledge today. Give help for today and hope for tomorrow. Give. Advocate. Volunteer.
Key Info – New Cash/Check and Event Procedures
 Personal Cash or Check Pledges and Donations:
 Any and all personal cash/check donations submitted to Operations
Integration (OI) for processing must be attached to an individual
completed pledge form.
 Receipts will not be given for personal cash/check donations. Donors are
advised to make a copy of their pledge forms, or wait for the United Way
pledge acknowledgement (if they chose to receive one).
 Cash and checks will be kept in the OI lock box, in a locked closet.
 A United Way representative will collect the cash /checks from OI.
 The United Way representative and an OI staff member will count the
cash.
 The United Way representative will give the OI staff member a receipt to
be placed in the cash box.
 Event donations:
 All event based donations will be processed by Carol Woodward, not OI.
 Carol Woodward will issue a receipt for event donations.
Give Help for Today and Hope for Tomorrow.
Introduction to United
Way e-Pledge
PLEDGING SITE:
HTTPS://PORTAL.JOHNSHOPKINS.EDU/UNITEDWAY
Give Help for Today and Hope for Tomorrow
Overview of United Way
Online Resources
www.hopkinsmedicine.org/unitedway
• Access to paper or electronic pledging
•I n s t r u c t i o n s o n h o w t o m a k e a n e l e c t r o n i c p l e d g e
•F A Q ’ s , V i d e o s
•S t a t s , l e t t e r s , r e s o u r c e s
www.jhu.edu/unitedway
•A c c e s s t o p a p e r o r e l e c t r o n i c p l e d g i n g
•F A Q ’ s , S p e c i a l E v e n t s , C o n t a c t s
www.uwcm.org or www.uwcm.org/coordinators
•A b o u t t h e w o r k
•M a t e r i a l s
•V i d e o s
•S t a t s , e m a i l s , r e s o u r c e s
Give Help for Today and Hope for Tomorrow
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Thank You!
Give Help for Today and Hope for Tomorrow.