Transcript Wsparcie sektora rolno-spożywczego działalnością

Chances of Support of AgriculturalFood Sector with Interactive
Internet Platform
Kinga Żak-Zdybel,
Ministry of Agriculture and Rural Development
This presentation is based on
the article:
„Transfer of Innovative Technologies
and Exchange of Information
in Agri-Food Sector
with Use
of Interactive Internet Platform”
Authors:
Eugeniusz K. Chyłek, Ph.D., Eng.,
Lech Michalczuk Prof. Dr.,
Mariusz Klarzak, Eng.
Why do we need
Interactive Internet Platform?
Lisbon Strategy
• To make the
EU "the most dynamic and
competitive knowledge-based economy
in the world” by 2010,
• To create friendly environment for the SMEs,
promotion of the best practices and cooperation
among European Economy Area Countries.
Interactive Internet Platform
- objectives and tasks
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To stimulate innovativeness and strengthen position of
Polish products on national and European market,
To transfer the knowledge about market, production,
innovative technologies, marketing and quality systems,
To create opportunities for entrepreneurs to take
knowledge based decisions concerning production
development and investments,
To give to the entrepreneurs flexibility to individually plan
their education,
To diminish the disparities in educational opportunities
available to people living in the rural areas compared to
those of urban areas.
Interactive Internet Platform
- merit content
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Platform of Market Analysis and Prognosis,
Platform of Technology Transfer,
Interactive Platform of Consulting and Training.
Platform of Market Analysis
and Prognosis
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Database of prices on the main
wholesale markets in the country and in
Europe
– systematically updated,
Short and midterm prognosis
of demand and supply, carried out by
independent experts.
Platform of Technology Transfer

Databases of:
• innovative technologies,
• R&D units,
• companies in the area of agri-food production
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and processing,
companies producing equipment for agri-food
sector,
Active promotion of innovative
technologies.
Interactive Platform of
Consulting and Training

Training module
(multimedia lectures from the field of marketing,
management, logistic and technologies),
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Module supporting decision making
in the scope of Quality Control,
Teleconferences
(scientists with advisors from Agricultural Consulting
Centres),
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Virtual discussion forum
„Package solutions”
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For enterprises,
Solutions integrating information, analysis and
innovative technologies from different fields of agriculture
and processing, comprising in „one hand” knowledge
about production of raw materials, processing, sale and
marketing activates,
Application:
• providing an insight into the whole added value chain,
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meeting growing customer demands,
increase of sale and market control,
utilization of the potential of innovative offer,
achieving the competitive position.
Interactive Internet Platform
- Assumptions
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Set of information and offers of innovative technologies,
Quick and easy access for producers to current information,
supporting development, investment policy, marketing and
logistics,
Computer requirements for using the Platform:
•
personal computer with access to Internet and standard web
browser,
Financing:
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designing and implementation stage – donations,
afterwards – self-financing form advertisements, commission
sale, and symbolic charges for „entry”,
Promotion: during scientific and vocational conferences and
through special courses and demonstrations organized for
producers.
Interactive Internet Platform
- potential beneficiaries

entrepreneurs
(production, storage, processing and wholesale
of agri-food products),
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producer unions,
economy chambers,
research & development environment,
students of faculties related to agriculture,
agri-food processing and agribusiness.
Support for Concept of Interactive
Internet Platform
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Research Institute of Pomology and Floriculture,
Skierniewice Horticultural Pomology Platform,
Centre of Advanced Technologies AgroTech
• coordination - Research Institute of Pomology and
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Floriculture,
AgroTech is comprised of universities, branch institutes and
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economy partners,
aim: development of new production and processing
technologies of agricultural products.
Skierniewice Horticultural
Pomology Platform
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Interactive Internet Platform for education, transfer of innovative
technologies and exchange of information.
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Implementation:
Research Institute of Pomology and Floriculture
(director – Prof. Dr. Danuta Goszczyńska).
Implementation period (building): 1.09.2006 r. – 30.06.2008 r.
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Financing:
• Integrated Regional Development Programme from the ESF,
• State Budget,
• Research Institute of Pomology and Floriculture.
Skierniewice Horticultural
Pomology Platform
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Platform modules:
Platform of Market Analysis and Prognosis,
Platform of Technology Transfer,
Interactive Platform of Consulting and Training,
Virtual Pomology Exchange.
Beneficiaries:
• Entrepreneurs (production, storage, processing
of fruit and vegetables, producer unions).
Computer requirements for using the Platform:
• Personal computer with access to Internet and
standard web browser.
Skierniewice Horticultural Pomology
Platform
- forecasted scope
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option of running „life” lectures in the form of
teleconferences,
multimedia lectures,
database of innovative technologies,
active promotion of innovative technologies,
feasibility study for subsequent technologies,
records of prices of fruit and vegetable products on
Polish and foreign wholesale markets,
prognosis of demand and supply of fruit and
vegetable products on Polish and foreign markets,
database of economic subjects in agri-food sector,
Skierniewice Horticultural Pomology
Platform
- forecasted scope
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interactive system of consulting in the field of production,
fruit and vegetable processing and quality control,
virtual register of farming interventions
(card-index set up by producers with records being in agreement
with EurepGAP protocols and Integrated Production, protected
against any further changes – aim: to speed up the process of
obtaining a certificate),
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virtual stock exchange of fruit and vegetables with the
option of carrying out on-line auction,
interactive discussion forum.
Summary
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At present, only information exchange
system based on Internet seems to be
a suitable solution.
Interactive Internet Platform:
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quick and convenient source of information,
comprising data about accessible innovative solutions
and decision making support,
stimulation of the development of entrepreneurship in
the agri-food sector,
support for regional policy in the area of innovation.
Interactive Internet Platform
will function beyond boarders.
The Platform resources may be
the offer for all interested,
also abroad Poland.
Thank you for your attention!
[email protected]