Transcript Slide 1

“There is nothing new under the sun”
Trendspotting
in the world of asking, giving,
and stewardship
David Saint
Chairman
Action Planning
Trend Analysis is the practice of collecting
information and attempting to spot a pattern,
or trend, in the information.
Ah well, better try something else, then.
A timeline of sorts
520 BC Haggai chides the people for spending on their fine houses rather
than the temple.
40 AD? Ananias and Sapphira withhold proceeds of sale of field
55 AD Paul’s appeal letter to the Corinthians for famine relief n Palestine
161 AD A rich man of Gytheion paid for oils for the baths on condition this
was acknowledged on pillars set up around the town
373 AD Basil, Bishop of Caesarea, requests tax exemption for a home for the
poor
1174 Bishop Stephen sends out 2 appeal letters for rebuilding Orleans in
France
1386 – 1391 Capital appeal for Milan Cathedral
1534 Church of England established
1536 Beggars Act prohibits unsystematic philanthropy, but also exhorted all
preachers to encourage their people to give alms
1601 Charitable Uses Act
1628 Henry Smith Charity founded
1712 Society for Propagation of Christian Knowledge formed
1718 Unlicenced street collectors in Chislehurst prosecuted.
Trustee gaoled!
1921 First Poppy Day Appeal
1945 Christian Aid founded
1958 Garfield Weston Foundation founded
1968 Tearfund founded
1971 UK decimalisation
1975 First UK Community Foundation (Swindon)
1976 David Saint joins the Spastics Society as a Regional Fundraiser
1982 World Vision UK launched
1983 Institute of Fundraising formed
1984 NSPCC Centenary Appeal £14m
1984 Band Aid – Bob Geldof & Midge Ure
1985 Faith in the City report
1985 Comic Relief founded
1985 First Christian Resources Exhibition, Sandown Park
1986 Amstrad PC launched
1987 Church Urban Fund founded
1987 Payroll giving launched 1989 MS Office released (for Macs)
1990 Data projector introduced
1990 Gift Aid introduced
1990 Mac Classic
1990 Amstrad’s fax, phone, answering machine
1990 First website launched
1990 Action Planning founded
1993 Email becomes available
1994 Premier Christian Radio launched
1994 The Spastics Society renamed Scope
1994 National Lottery formed
1996 Christians Against Poverty founded
1997 FICO (Fundraisers in Christian Organisations) formed
1999 NSPCC Full Stop Campaign £250m
2000 First Trussell Trust Foodbank
2005 John Preston appointed National Stewardship and Resources Officer
2007 Church Urban Fund was originally intended to close now
2007 iPhone launched
2008 First text donation made
The rest is history!
There is information…
….useless information…
….and statistics
(Of making many books there is no end, and much study wearies the body.
Ecclesiastes 12:12)
UK Giving Study 2013 (CAF)
• Just over half of people give, relatively consistent since 2005, with an
average gift of £30 (mean)
• Women are more likely to give than men (60% cf. 52% respectively)
• Women aged 45-64 years are most likely to give (66%), and typically
donate the largest amounts
• Cash has consistently been the most common donation method. The use
of direct debit has increased from 26% in 2005/06 to 31% in 2012/13.
• The level of online donations has increased by 5% (4% in 2008/09 cf. 9% in
2012/13)
• Medical research is consistently the most supported cause
• Those over 65 years are much more likely to support ‘religious’ causes
than those aged 16-24 years (20% cf. 7%), whilst younger people are more
likely to support ‘children’s causes’ than those in the oldest age band (1624 yrs, 28% cf. over 65yrs,17%)
So now you know.
What are you going to do about it?!
Let’s share:
What trends or developments strike you as
significant for the future of stewardship,
giving, and asking?
June 2014 Fundraising magazine
Tobin Aldrich, Global Director of Fundraising,
Sightsavers – Seven Great Myths of Fundraising:
•
•
•
•
•
•
Cheap is good, free is better
You can’t fundraise without awareness
New shiny stuff has changed everything
It’s easier for them
It’s the economy stupid
It will never work here
Four dimensions to fundraising:
1.
2.
3.
4.
Who is giving? – the donor
How they are asked? – the process
Why they are giving? - The cause
How do they give? – the mechanism
The most significant factors are who is giving, and why.
BUT
The dimensions that get most of the attention are the process
and the mechanism.
1 Who is giving?
Do we notice?
What do we know about them?
My congregation is
becoming more Christ-like
... the same yesterday,
today and for ever.
“So, the question is, how to get that 20% to
press on to greater achievement?”
2 How are they asked?
Each one must give as he has decided in his heart, not reluctantly or
under compulsion, for God loves a cheerful giver. 2 Corinthians 9:7
3 Why are they giving?
....as a result of teaching?
“If God loves a cheerful giver, why are you
supposed to give ‘til it hurts?”
….motivated by a vision?
“Our vision is to be a first-century church with air conditioning,
ample lighting, and a state-of-the-art sound system.”
….made to feel guilty?
…..tax benefits?
“About my loaves and fishes....
Could I get a receipt for tax purposes?”
4
How do they give?
“....and to speed up the collection plate process,
donations can now be made
by texting ‘CHURCH’ to 837346.”
Command those who are rich in this present world...to do good, to be rich in
good deeds, and to be generous and willing to share. 1 Timothy 6: 17-19
What conclusions do I draw
from 38 years of not spotting trends?
• Most charities do well or badly because of how they are led,
not because of macro-economics.
• The pace of technological change increases exponentially.
Which church will be the first to utilise Google Glass?
• The charity ‘industry’ is maturing. But what are the
consequences of that?
• Who gives, and why, probably hasn’t changed for
centuries, and will probably never change.
• OK, so how people give may be
changing. But let’s not get
dazzled by the technology.
• Focus on who is giving,
and why.
• Ask for the money!
Commercials
(time to put the kettle on)
Fundraisers in Christian Organisations
www.institute-of-fundraising.org.uk
Also a LinkedIn group
Services available from Action Planning
Fundraising Consultancy:
Management Consultancy:
Marketing Consultancy
Fundraising Strategy, Review
Strategic/business planning,
Brand development + Market
Capital Campaigns
Governance
positioning
Major donor fundraising
Facilitation – awaydays etc
Raising awareness and
Fundraising from Individuals
Outcomes measurement, impact understanding
Legacy campaigns
assessment
Commissioning and tendering
Mergers
Earning Income
Research and Bidwriting
Learning & Development
Social Investment
Bid Writing
National conferences
USA Fundraising
Prospect research
Training workshops
Data Analysis
Coaching
Recruitment
Data screening (WI)
Mentoring
Senior Recruitment
Market research
IT Consultancy…..
Interim management
Social Policy research
www.actionplanning.co.uk
Digital Consultancy
What conclusions do I draw
from 38 years of not spotting trends?
• Most charities do well or badly because of how they are led,
not because of macro-economics.
• The pace of technological change increases exponentially.
Which church will be the first to utilise Google Glass?
• The charity ‘industry’ is maturing. But what are the
consequences of that?
• Who gives, and why, probably hasn’t changed for
centuries, and will probably never change.
• OK, so how people give may be
changing. But let’s not get
dazzled by the technology.
• Focus on who is giving,
and why.
• Ask for the money!