Transcript Document
Marketing is the science of attracting leads and sales. Attract and capture your consumers attention Only when you put yourself in the conversation can you develop and nurture the clients who are actively interested in your kind of product or service. The best way to access all this invaluable market information is to listen…then comment, like and share. The Internet is the first place 78 percent of Web users go to when they’re thinking of buying a product or service. Listening means applying advanced technology and social media to find out exactly where your potential customers are, talking about, whether that’s on Facebook, LinkedIn, Twitter, or on other platforms. This is where we identifying the most effective sources for leads and create systems for attracting them, with effective, targeted content. Having drawn prospects in… with informative, expertise-led content, you ensure that you have effective system in place to build the relationship . Nurture: This means staying in contact with your audience with content that meets their particular level of interest, but strengthening your profile gradually with them as an expert and a trusted source. You then move to convert these warmed up leads into prospects and then into customers. This is the stage where you engage in a conversation with your potential customers by building an audience for your products or services. Help people move from thinking about buying or selling to actually buying your service. improving growing your results continuously. Change outcomes. A happy client is a pleasure to have, but an ecstatic one is even better. When you go above-and-beyond to wow your clients, they can become a wellspring of repeat business. and publicly reinforce your reputation to others. Create A Platform That Positions You As An Authority Being seen as an authority is a powerful way to deliver the “wow-factor” to your clients that increases their desire to stay loyal to you (as well as the amount of business they bring your way). Ensure Your Customers Feel Special You Win Their Loyalty How we use Animoto Videos for everyday events to life’s most important memories Business • Business or Listing Video • On Line Commercial of you and your Listing • Virtual tour of your listings • Attract FSBO, Expired, Builders like the Flip Books we’ve shown, expectations • To Build your YouTube Channel subscribers • B2B (Business to Business) • Just Moved video • Data Base “Tip of the week” Personal to capture life’s most important moments • Happy Birthday Wishes to clients, friends, family • Graduation • Weddings • Engagements • Birth Annoucements Why we use Animoto Simon Sinek explains the WHY… and what motivates people at the core. People don’t buy products, they buy lifestyle, images and things that affirm or make them feel better about themselves in some way http://youtu.be/a6kbcERdmCw http://youtu.be/4VdO7LuoBzM Items you will need to do a video Computer Facebook to capture photos using Jing Jingproject.com Stock Photos if needed Google, Pinterest (text ideas, quotes, poems etc. etc.) http://animoto.com/play/t67iGf0pLAKjvhDqHJbKlQ http://animoto.com/play/NL345y4lSFvilYGwIPOuRQ http://animoto.com/play/1ZS7pubwRX8mfuxpe5GuVQ http://animoto.com/play/MrgyoFN3nLKH1llhb2a3Tw http://animoto.com/play/m0e8cT8h9ezNXXESKzOcfg https://www.canva.com Canva passes 2 million milestone as momentum builds Canva, which offers online tools for do-it-yourself graphic design. Canva is free to use and Perkins says the start-up is committed to keeping it that way. People pay if they want to download stock images, with the money shared between Canva and the original contributors Canva has big plans for 2015; she hints that there might be something in the pipeline for the 200,000 companies using Canva, and building functionality that “will make a lot of people very happy” based on user requests. Go LIVE to show examples how easy to use Listing presentation from Canva Instagram photo shoot Animoto Coming Soon Video without address posted Virtual tour Animoto Video Create a Facebook Listing Fan Page, share admin rights with seller, to have seller ask friends on their page to share it Facebook post from Canva Facebook Ad from Canva Pinterest post Twitter post url Animoto video Use Canva for blog post to get SEO using keywords 1st page Google exposure upload to feed Photo op at closing table using Instagram Post thank you to Facebook, Twitter Post to Pinterest sold board as social proof of closed transactions that you link in your presentation Google Drive share your activity report with sellers weekly or 24/7