Transcript Slide 1

50 Tips in 50 Minutes
Presented
Presented
by:By:
Speaker
Name&
Michelle
Glennie
Cheryl
SpeakerStrege
Company Name
For Microsoft Dynamics CRM Partners
Social Media
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Tip # 1
Consider a social media policy. Whether it's
a simple one-page set of guidelines or fullblown documentation regarding what is and
is not acceptable employee behavior
surrounding social media, it’s a good idea.
Value: Make your employees accountable for their
actions in the social media scene. It’s a hard area
to regulate so this gives you some power.
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Tip # 2
Make sure you have 100% Profile
completeness on LinkedIn.
Value: This will increase your searchability
within the LinkedIn network.
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Tip # 3
Create a company profile in LinkedIn.
Value: This makes your
company searchable. Ask
employees to update their
profile to be associated
with your company.
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Tip # 4
Poll your network on LinkedIn.
Value: This is a tool that
is free if you only poll
your network. Use this
to poll your customers
on industry trends or
new ideas you may be
considering in your
company.
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Tip # 5
Create a Group within LinkedIn just for your
customers.
Value: This allows you to offer another benefit to
your customers by giving them tips & tricks in
addition to letting them know about events,
webcasts or training that you have coming up.
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Tip # 6
Watch the questions that are being asked in
the Answers tool.
Value: You can
build your
reputation as an
industry expert. If
your answers are
selected as the
“Best” you can
earn Expert points.
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Tip # 7
Add the Google Presentation feature to
your LinkedIn profile.
Value: Post company overview, sales and other
informative presentations that you have done.
This will build awareness for you and your
company and highlight industry expertise.
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Tip # 8
Use the Events tool to promote your next
meeting, training or customer event.
Value: You can
generate excitement
about your events in
addition to informing
your customers and
prospects about all
your company offers.
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Tip # 9
Know who is viewing your profile.
Value: Not only will
you will see the
traffic that your
profile is getting, you
will be able to see
the types of people
that are viewing it.
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Tip # 10
Download the free Linkedin Outlook
Toolbar. On the homepage of Linkedin
scroll down to the bottom and click on
Tools.
Value: The LinkedIn
Outlook Toolbar
allows you to quickly
and easily build your
LinkedIn network
from within Outlook.
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Tip # 11
Add your connections to Twitter, LinkedIn,
or Facebook to your email signature,
website, and in other email campaigns.
Free Social Media Icons: http://dryicons.com/free-icons/
Value: This will show people where you are
posted online and bring awareness to your
profile on these sites.
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Tip # 12
Update your social networks on ONE
dashboard: www.hootsuite.com
Value: Limits the time you spend on logging in and out
of all your social networks to make daily updates. You
can even schedule posts in advance.
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Blogging
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Tip # 13
When contributing to a blog, make sure
you link relevant information back to your
company’s website – the words you link in
the blog should be listed somewhere on
that web page.
Value: This can help improve your search
rankings and drive traffic back to your
website.
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Tip # 14
Link to multiple pages within your website.
• Home page
• Product page
• About us
• Others that are relevant
Value: Google counts every link in your blog
and increases your visibility and SEO.
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Tip # 15
Recruit multiple bloggers- Effective blogs
are updated frequently.
Value: This ensures your blog will be a compilation
of multiple viewpoints and relevant expertise that
attracts a variety of readers. Plus, each blogger’s
writing style will incorporate keywords in different
ways to attract search engines.
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Tip # 16
Don’t pitch with every blog post, post content
that will actually benefit others.
Stay Away from…
“Buy Now!”
Or
“Limited Time Offer!”
Value: Your readers will see your blog in a different
light and will more likely be loyal.
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Tip # 17
Be always on the look out for new blog
topics:
• Keep a folder on your desktop for blog ideas
• Sign up for Google Alerts:
http://www.google.com/alerts
Value: When you’re ready to actually write, you’ll
have somewhere tangible to start.
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Tip # 18
Make sure you have a keyword in mind
and have that keyword in the title,
description, tags, body, and anchor text (the
text that you click on in a link).
Value: This will enhance your SEO ranking.
When people search for what you’re offering,
they’re more likely to find you.
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Tip # 19
Join the CRM Software Review Blog:
http://www.crmsoftwareblog.com/
Value: Group blogs
increase SEO
value for your own
website and can
gain more frequent
readers.
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General Marketing
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Tip # 20
Try out Pixability to create a professionally done
video for $795. They will send you a Flip
camera, you shoot your footage and send it back
to them, and then they will give you back a
professionally done video with music, transitions,
titles and your logo. Visit:
http://www.pixability.com/.
Value: A cost effective way to get a professional video of
your company, customer or product.
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Tip # 21
Set up a company YouTube site to post
demos, customer testimonials.
Value: YouTube is one of the largest search
engines – get your company noticed! You can
also link these videos to your website.
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Tip # 22
In the Partner Membership Center, make
sure to check the box allowing Microsoft to
post your company profile.
https://partners.microsoft.com/partnerprogram/partnermembershipcenter.aspx
Value: A great way to get
your name out there.
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Tip # 23
Consider running a text message campaign
with a provider like Cellit, www.cellit.com.
Value: You can use this at tradeshows to build your opt-in
list, create contests and games, poll your customers,
make important announcements, or even update the
contact information you have in your CRM system.
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Tip # 24
If you market to Not-For-Profits, visit
www2.guidestar.org to get a list of NFP
organizations in your state. The cost per
state is approximately $400.
Value: There is not a SIC code for NFP’s, but
they have to file a 990 with the IRS to claim they
are nonprofit. This give you a good list to market
to.
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Tip # 25
Sign up for a FREE subscription to Competitive
Insights for Microsoft Dynamics Partners at
http://partnercompete.us1.listmanage.com/subscribe?u=24d316df313e266e093868353&
id=0368183164.
Value: You receive quick snip-its and links to
content that is relevant to help you sell Microsoft
Dynamics products.
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Tip # 26
Use Leadlander (www.leadlander.com) to
know who has been visiting your website.
Value: You will understand who you site is tracking
and follow up with them.
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Tip # 27
Create a compelling offer for your audience
to benefit from and learn more about you:
• EBooks
• Webinars
• Whitepapers
Value: Instead of promoting over and over again, you are
finally bringing value to the table. Prospects notice this and
respect it.
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Tip # 28
Take advantage of free templates on
http://office.microsoft.com/en-us/templates/
• Brochures
• Business Cards
• Labels
• Newsletters
Value: Save time not having to start from scratch on some
simple forms of marketing.
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Tip # 29
Go to
http://www.mxtoolbox.com/blacklists.aspx
to test to see if your mail
server has been blacklisted.
Value: If your
server has been
blacklisted this
can prevent your
emails from
being delivered.
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Tip # 30
Value: You can
determine what
address your
mail is being
sent from and
make sure that
you have not
been blacklisted.
Don’t know what your mail
server’s address? You can visit
http://www.mxtoolbox.com/
or send an email to
[email protected].
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Tip # 31
Create an account on www.prlog.org to
submit free online press releases for your
company
Value: In addition to free submission and distribution,
this site also has tips on how to write a press release
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Tip # 32
Marketing to Canadian companies? Visit
Industry Canada website at www.ic.gc.ca and do
a search on companies by categories or NAIC
and get comprehensive detail about each
business
Value: This is a cost
effective way to learn
about Canadian
companies across
industries, how the
industries are
performing, in addition
to contact information
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Tip # 33
Try DemoMate to create internal and online demos.
Microsoft has negotiated a year subscription for $199
which is 60% off the standard pricing! Visit
PartnerSource at:
https://mbs.microsoft.com/partnersource/marketing/m
arketingcollateral/demos/demomate.htm?printpage=f
alse&stext=demomate.
Value: This tool not only helps you to create your demos
easily, but hosts them and tracks the viewing stats for you.
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Tip # 34
Clone your best customer using infoUSA’s
Quick Customer Cloner. (www.infousa.com)
Value: Take advantage of this free tool to
find prospects who are similar to your
best customer.
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Tip # 35
Take advantage of the pre-created emails and
presentations Microsoft has posted on the Microsoft
Dynamics CRM 2011 launch page.
https://mbs.microsoft.com/partnersource/deployment/resou
rces/productreleases/crm2011launchpage.htm?printpage=f
alse&stext=CRM
Additional CRM marketing materials are located the Readyto-Go site at www.mspartnerdirect.com.
Value: Not having to develop your own emails and
presentations will save you time and allow you to
get to market faster.
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Your Website
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Tip # 36
Use the Way Back Machine at
www.archive.org to view the many revisions
of your website.
Value: Use this to see what you have
previously done on your website to help
influence the growth and evolution of your
current website.
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Tip # 37
Performance of your website - You might
design great sites, but you need to make
sure that the site load time is reasonable.
Value: Making it quick and easy for your
prospects and customers to browse your
website improves the chance they’ll come back.
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Tip # 38
Fresh content on your website - There
is nothing better than having fresh
content on your site.
Value: Google searches for new content on
the web. So refreshing your website with
blogs or news increases your search engine
optimization.
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Tip # 39
Put a “tell a friend” link on multiple
pages of your website.
Value: This makes it easy and accessible for
your fans to talk about you excessively. Don’t
give them a chance to forget. 
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Tip # 40
Make your Call to Action Clear!
Every page should have a clear C2A. It could
be “download”, “subscribe”, “contact us” etc.
Value: If your prospects want to reach you, make it
easy for them!
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Tip # 41
Use the Google Wonder Wheel to help
you find the right key words for your
web pages.
Value: This will give
you a good starting
base of key words to
evaluate with your
team.
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Tip # 42
When setting up your Google Analytics, be sure to
set a filter to exclude internal traffic from your own
IP address www.google.com/analytics
Value: You will get true analytics of outside
traffic that will not be tainted by internal
company traffic.
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Tip # 43
Use Hyperspin , www.hyperspin.com to
monitor your website and be alerted if it goes
down for free.
Value: You can quickly
connect to your IT
department or website host
if your website goes down.
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E-Mail Marketing
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Tip # 44
Make sure you have a call to action in
your email campaigns and be repetitive.
Include it at the top of your email content
and again at the bottom.
Value: Readers will be more responsive if they
know what they are supposed to do.
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Tip # 45
Add a “Share This” or “Forward to a
Friend” link within your newsletter or an
RSS feed at the end of a newsletter
article.
Value: A recent study done by Exact Target
showed a 42% increase in the click rate when
you have easy links like these for your readers.
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Tip # 46
The three secrets to an
effective e-newsletter are:
1. Focus on the content
2. Focus on relationships
3. Be genuine
Value: Do this and you will be in the 5% of
people that produce effective newsletters.
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Tip # 47
Email addresses such as sales@ or
mail@ can get caught up in SPAM
filters. Put who is most well known in
the “From” field for email campaigns.
Value: Your email is more likely to be read and
not caught in SPAM filters or junk folders.
77% of emails from unknown sources are
deleted without ever being opened. - eMarketer
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Tip # 48
Use numbers in your subject line to grab
the reader’s attention. For example:
3 Quick Tips
4 Seats Left
Value: Your email becomes
more quantifiable and
entices readers to open
your email.
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Tip # 49
Ask a question in the subject line of your email.
Value: Readers are more inclined to respond
because questions force us to think and
answer.
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Tip # 50
Subject line words that can get caught up in
SPAM filters are: Sale, Free, No Charge, Register
Today, % Off, Affordable, Info You Requested.
Value: By not incorporating these words into
your subject line your email is more likely to
end up in your readers inbox.
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BONUS TIP
Add to your CRM direct marketing list by going to
www.mailinglists.com. Use the search tool to find lists
of CRM buyers.
Value: This will help you to build your list of
prospects to market to.
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Questions?
You can contact us at:
Michelle Glennie – [email protected]
Cheryl Strege – [email protected]
To get more great tips, sign up for our monthly newsletter at:
www.thepartnermarketinggroup.com
Thank You for Attending extreme 2010!
Please remember to fill out your session evaluation form.
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