Transcript Tier One Dirt Bike Distributions

Tier One Dirt Bike Distributions
Cory Fields
Kyung-Hee Ha
Hunter Christensen
Background
•
Our company was started in the early 2000’s as a partnership between Cory, Kyung-Hee and
Hunter because the three saw a need to provide the parts and bikes to a growing industry.
Their focus was to provide retailers with the bikes and the parts they need. Therefore, the
main part of their business is distribution of their products to retail stores, but on top of the
warehouse part of the business, they also have a small storefront for customers to come and
buy direct as well. Because the companies main business is distribution, the name of the
company is Tier One Dirt Bike Distributions.
Employee Positions
• Hunter Christensen – CEO & CSO (Sales)
• Kyung-Hee Ha – CMO & CFO (Chief Marketing
and Financial Officer)
• Cory Fields – COO and CTO
Products
Frames
- Split Second Series - offers a light-weight frame for flatter courses, ideal for high speed
- X-Treme Series – for the hardest and most rugged courses
- Beginner – For the beginners, frame is a basic frame ideal for any type of course
Wheels
- The Claw – Ideal for the most extreme scenarios
- Bling-Bling – Go big or go home with this flashy wheel set
- Basically Awesome – An all around wheel that is strong enough to endure most terrain
Safety gear
- Noggin’ savers – our unique super-helmets that protect your noggin and look sweet.
- Armorware – light, breathable, durable outer-clothing.
- Impact padding – chest, knee, gloves.
Engines
-Powerhouse – 700cc, our biggest and most powerful dirt bike.
- Campaigner – 350cc, a bike that will never quit built for the seasoned rider.
- Sport – 125cc, the perfect bike for a beginner who just wants to have fun.
Services
• Online
– All products available for order
– Customization options for products, color & size
– Contact us, FAQ’s, list of other distributors’ sites
• Storefront
– Selection of our most popular products
– Option to place paper-order.
Customer Demographics
• Retailers
– Store owners and managers who like making
money, who probably ride dirt bikes themselves.
– 18,000 retailors country wide approx. 95% of our
B-to-B business will be conducted online.
• Customers
– Parents, kids, young adults, college age adults who
like to have fun and look cool.
– 2,000 within reasonable range of our phys. stores.
Marketing Strategies
• Retailers
– Specific target approach, in which we’ll send
retailers a series of letters explaining how our
products will make them more money.
– Reach out to new start-ups with deals for making
us their primary supplier.
• Customers
– Put ads on Facebook and other online social
media sites based on proximity to our brick and
mortar locations.
CRM System
• We chose to choose a CRM system because by being a
distribution company we work a lot with other business and
also with customers directly and a lot of CRM have a module
that focus on partner to partner relationships and we saw this
a the greatest benefit.
Microsoft Dynamics CRM
• We chose Microsoft Dynamics provided by Microsoft because
we decided that it would be fairly easy to integrate this
software into our company because of the familiar Microsoft
knowledge of our employees. It is a easy to customize
program for online integration and allows us to have a dual
focus between customers and business partners.
System Features and Details
• Powerful data import tools, and de-duplication capability
built-in.
• Improved programmability over earlier/other CRM systems.
• Microsoft publishes updates every two months.
• In the Cloud
• Application trouble shooting and other customer support
included in the package.
• Also designed to be implemented, updated, and maintained
very easily.
• Cost $44 per user per month.
Pros and Cons
Advantages
– Simple user look and feel especially for those with SharePoint of Office
experience. Adoption and training is at a minimum.
– Being a Microsoft product, support will be there and the company wont
dissolve over night leaving an unsupported product.
– Allows company to adopt a “Hybrid Cloud” strategy mixing and matching for
optimal performance and security.
Cons
– Integration of Dynamics with non Microsoft products can be costly
– Very specific and detailed focused on large scale operations. Small and
medium sized companies may not be sophisticated enough to take advantage
of Dynamics.
• http://crm.dynamics.com/en-us/home
• http://en.wikipedia.org/wiki/Microsoft_Dyna
mics_CRM#Features
• http://www.davidakka.com/integrationsoa/pr
os-2/
Citations
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Microsoft Dynamics CRM. (2012). Retrieved 10 30, 2012, from Dynamics: http://crm.dynamics.com/enus/home
•
Microsoft Dynamics CRM. (2012, 10 25). Retrieved 10 30, 2012, from Wikipedia:
http://en.wikipedia.org/wiki/Microsoft_Dynamics_CRM#Features
•
Akka, D. (2012, 07 09). Pros and Cons of Microsoft Dynamics CRM. Retrieved 10 30, 2012, from David Akka:
http://www.davidakka.com/integrationsoa/pros-2/
•
Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm.
New Jersey: Pearson Education