Transcript Slide 1

Core submission document template
for
AOTY categories
Agency of The Year 2015 HK is produced by Marketing, a publication of Lighthouse Independent Media
1 Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong
Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com
Entry Details
Please paste your agency logo here
Please provide the following information:
1. Entry Category
2. Name of Agency
Information that are intended for judging purposes only must be highlighted in red or indicated in
red text . These confidential materials will not be used for publication and will not be disseminated
beyond the judging panel in any way.
Entry Video
Please paste the entry video link if there is any.
(optional but strongly recommended)
Performance
(25%) Max. 1 slide
Outline the commercial performance of your company over the eligibility period – what makes
this significant and unique? Judges will be evaluating commercial performance(turnover, profit),
key client retention and growth, client satisfaction scores and new business (wins, success
ratios).Please indicate “N/A” if an item is not applicable to you.
1. Annual Turnover:
2. Net profit:
% change y-on-y :
% change y-on-y:
3. Key clients/
Length of Relationship/
Client satisfaction scores:
4. New clients won and
annual value:
5. Clients lost and
annual value:
Work
List of key clients:
(25%) Max. 2 slides – slide 1/2
Elaborate how you have developed your products and services over the awards period. What
makes this significant and unique? The information judges will be examining for are key
market-leading campaigns, products/services delivered to key clients and selected case study.
Products/ Services delivered:
Work
Case study
(25%) Max. 2 slides – slide 2/2
Elaborate how you have developed your products and services over the awards period. What
makes this significant and unique? The information judges will be examining for are key
market-leading campaigns, products/services delivered to key clients and selected case study.
People
(25%) Max. 2 slides – slide 1/2
Describe how you have succeeded in managing your key resource.. What makes this significant
and unique? Agencies must show their success through outstanding
people management strategies and practices. Please indicate “N/A” if an item is not applicable
to you.
1. Overall staff numbers:
4. Key hires/promotion:
5. Training and
development programmes:
2. % staff turnover y-o-y:
3. Staff satisfaction rate:
People
(25%) Max. 2 slides – slide 2/2
Describe how you have succeeded in managing your key resource.. What makes this significant
and unique? Agencies must show their success through outstanding
people management strategies and practices.
Company staff structure
Vision
(25%) Max. 2 slides – slide 1/2
Illustrate on how you have been communicating your company’s perspectives and point of
views. What makes this significant and unique? The information judges will be looking out for
are industry contribution and client testimonial.
Industry contribution & thought leadership
Vision
(25%) Max. 2 slides – slide 2/2
Illustrate on how you have been communicating your company’s perspectives and point of
views. What makes this significant and unique? The information judges will be looking out for
are industry contribution and client testimonial.
Client testimonial
Organisation:
Name of person:
Job title: