Transcript Slide 1
Cover Slide Company Name, Logo, and Tag Line Team Members Names and College Affiliation Overview • • • • Who are you? Do you offer a product or a service? How long have you been in business? What is the goal of your company? A judge wants to know why they should be listening to you. This is a good place to summarize the status of your company. The Problem • • • • • • • • What is the problem you are solving? What are the pain points you are addressing? What is the amount currently being spent on finding a solution? Why does the problem exist? Why has no one solved this before? What barriers exist? Why are you addressing them? What advantages do you have in solving this problem? You want a judge to understand that your company is solving a problem that really exists and that you have the qualifications to solve it. The Market • • • • • What is the market? What is the overall size in terms of # of customers, revenue potential and annual growth rate? What are the characteristics and composition of the market? Use a ‘Bottom up’ approach. Are there any references for the market information you are presenting? Judges want to know that this is a good opportunity that a business can be built around. You need to show that the market is significant enough for a new business entry. The Solution • • • • • What is the proposed solution? Pictures of your product / technology in action What does your primary product do; e.g. ‘XYZ will enable virtual environments to be used for project sharing across different countries.’ How this is an improvement? (e.g. ‘This will allow for an average time savings of 30 minutes/day for every FTE.’) Is your technology defensible? You will want to focus more on what your solution does vs. how it does it. Talk about the benefits - not just features, and don’t go too deep on technical details unless the judges asks. Features are characteristics of products. Benefits explain what the customer has to gain by using the product. The Business Model • • • • • • What is the business model? What are the revenue streams? What are the margins? Who is your target market? How profitable is your target market? Highlight the key assumptions and drivers of your revenue streams. Judges want to know who is buying your product and why. They also want to understand the economics of the customer and how much they are worth. The Competition • • • • • • Who are your main competitors? How are they currently addressing the problem you are solving? In which key ways is your product superior? Where are your competitors in the development stage? (behind you in development or major established market players?) What direction are they moving with their technology? What IP protection do you have? A judge wants to know that you know the marketplace very well and how you will most likely fit into the market place. The Market Strategy • • • • • How will you reach your customers in an economical way? What is your distribution strategy? What channels will you use? Are there key partnerships you have locked up? How are you planning to build momentum? What resources and partnerships can you use to get to market faster and cheaper? The Management Team • • • • List key team members and their roles in the company. Highlight any technical and professional experience. List any relevant advisory board members. List any previous investors. In this slide, you want to show why you are relevant. Link the team’s skills/experience to the problem you are solving. No need to go too deep except to answer above points plus any name-brand affiliations that add credibility. Add Advisory Board Members and existing investors to add credibility and references. The Financials • • • • Provide financial information for current year. Provide 3 years of forward looking projections. Provide top line revenues, costs, and margin figures. Summarize again how you plan to execute on this plan. A judge wants to know that you understand how much cash is required to break-even and that this is a good business that will be able to make money and provide value to any investors. The Investment • • • • What is the investment amount you are seeking? How would the deal be structured? What are the specific use of funds? Provide a timeline of accomplishments versus infusions of capital In case judges have more in depth questions, you should have extra information available in the appendix section The Summary • This is the highlight of the story you are telling: • What you are doing? • What problem you are solving? • Why it is such a big problem? • Why your solution is the best solution? • Why your team will be the one to succeed? Recap the key elements of your presentation that would lead the judges to believe this is a great opportunity.