Transcript Slide 1

Chapter 15
Creating Collaborative
Partnerships
McGraw-Hill/Irwin
© 2008 The McGraw-Hill Companies, All Rights Reserved
Learning Outcomes
15.1 Identify the different ways in which
companies collaborate using technology
15.2 Compare the different categories of
collaboration technologies
15.3 Define the fundamental concepts of a
knowledge management system
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Learning Outcomes
15.4 Provide an examples of a content
management system along with its
business purpose
15.5 Evaluate the advantages of using a
workflow management system
15.6 Explain how groupware can benefit a
business
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Teams, Partnerships, and Alliances
• Organizations create and use teams,
partnerships, and alliances to:
– Undertake new initiatives
– Address both minor and major problems
– Capitalize on significant opportunities
• Organizations create teams, partnerships,
and alliances both internally with
employees and externally with other
organizations
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Teams, Partnerships, and Alliances
• Collaboration system – supports the work of teams by
facilitating the sharing and flow of information
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Teams, Partnerships, and Alliances
• Organizations form alliances and
partnerships with other organizations
based on their core competency
– Core competency – an organization’s key
strength, a business function that it does
better than any of its competitors
– Core competency strategy – organization
chooses to focus specifically on its core
competency and forms partnerships with other
organizations to handle nonstrategic business
processes
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Teams, Partnerships, and Alliances
• Information technology can make a business
partnership easier to establish and manage
– Information partnership – occurs when two or more
organizations cooperate by integrating their IT
systems, thereby providing customers with the best
of what each can offer
• The Internet has dramatically increased the
ease and availability for IT-enabled
organizational alliances and partnerships
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Collaboration Systems
• Collaboration solves specific business
tasks such as telecommuting, online
meetings, deploying applications, and
remote project and sales
management
• Collaboration system – an
IT-based set of tools that supports
the work of teams by facilitating
the sharing and flow of information
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Collaboration Systems
• Two categories of collaboration
1. Unstructured collaboration (information
collaboration) - includes document
exchange, shared whiteboards, discussion
forums, and e-mail
2. Structured collaboration (process
collaboration) - involves shared participation
in business processes such as workflow in
which knowledge is hardcoded as rules
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Collaboration Systems
• Collaborative business functions
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Collaboration Systems
• Collaboration systems include:
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–
–
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Knowledge management systems
Content management systems
Workflow management systems
Groupware systems
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Knowledge Management Systems
•
Knowledge management (KM) – involves
capturing, classifying, evaluating, retrieving,
and sharing information assets in a way that
provides context for effective decisions and
actions
•
Knowledge management system – supports
the capturing and use of an organization’s
“know-how”
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Explicit and Tacit Knowledge
•
Intellectual and knowledge-based assets
fall into two categories
1. Explicit knowledge – consists of anything
that can be documented, archived, and
codified, often with the help of IT
2. Tacit knowledge - knowledge contained in
people’s heads
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Explicit and Tacit Knowledge
• The following are two best practices for
transferring or recreating tacit knowledge
– Shadowing – less experienced staff
observe more experienced staff to learn how
their more experienced counterparts
approach their work
– Joint problem solving – a novice and
expert work together on a project
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Explicit and Tacit Knowledge
• Reasons why organizations launch
knowledge management programs
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KM Technologies
• Knowledge management systems
include:
–
–
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–
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Knowledge repositories (databases)
Expertise tools
E-learning applications
Discussion and chat technologies
Search and data mining tools
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KM and Social Networking
• Finding out how information flows
through an organization
– Social networking analysis (SNA) – a
process of mapping a group’s contacts
(whether personal or professional) to identify
who knows whom and who works with
whom
– SNA provides a clear picture of how
employees and divisions work together and
can help identify key experts
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Content Management
• Content management system (CMS) –
provides tools to manage the creation,
storage, editing, and publication of
information in a collaborative
environment
• CMS marketplace includes:
– Document management system (DMS)
– Digital asset management system (DAM)
– Web content management system (WCM)
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Content Management
•
Content management system vendor overview
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Workflow Management Systems
•
Work activities can be performed in series or in
parallel that involves people and automated
computer systems
•
Workflow – defines all the steps or business
rules, from beginning to end, required for a
business process
•
Workflow management system – facilitates
the automation and management of business
processes and controls the movement of work
through the business process
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Workflow Management Systems
• Messaging-based workflow system –
sends work assignments through an email system
• Database-based workflow system –
stores documents in a central location
and automatically asks the team
members to access the document when
it is their turn to edit the document
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Groupware Systems
•
Groupware – software that supports team interaction
and dynamics including calendaring, scheduling, and
videoconferencing
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Groupware Systems
• Groupware technologies
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Collaboration Trends
•
E-mail is the dominant form of collaboration
application, but real-time collaboration tools
like instant messaging are creating a new
communication dynamic
•
Instant messaging - type of communications
service that enables someone to create a kind
of private chat room with another individual to
communicate in real-time over the Internet
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Collaboration Trends
• Instant messaging application
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CHAPTER FIFTEEN
Opening Case Study Questions
1.
Identify which systems eBay could use to collaborate
internally
2.
Explain which Internet technologies have facilitated
the way in which eBay collaborates with both its
customers and business partners
3.
List the four collaboration systems discussed in this
chapter and rank them in order of importance to
eBay’s business
4.
Describe how eBay could leverage the power of a
knowledge management system for its employees and
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for its customers
CHAPTER FIFTEEN CASE
DreamWorks Animation Collaboration
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DreamWorks and Hewlett-Packard were the
first to introduce a collaboration studio for
simulating face-to-face business meetings
across long distances
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By connecting its California teams in Glendale
and Redwood City, DreamWorks was able to
speed up production of Shrek 2
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Chapter Fifteen Case Questions
1.
How can companies use Halo to increase their
business efficiency?
2.
Explain how a company like PepsiCo can use Halo to
gain a competitive advantage in its industry
3.
How can knowledge management be increased by
using a product such as Halo?
4.
Why would a company like DreamWorks, that is not IT
focused, be interested in collaboration technology?
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