Transcript Best practices in Internal Billbacks & Usage Tracking Hans

Best Practices in Internal Billbacks & Usage Tracking
Hans Argenton
Fritz Kink
Infineon Technologies
IT
Hans Argenton
Fritz Kink
Infineon IT
September 04
Page 1
Copyright © Infineon Technologies 2004. All rights reserved.
Overview
 Infineon at a Glance
 Infineon Global License Management
 Infineon Global License Usage Tracking
 The Challenge of Internal Billbacks
 Infineon’s Billback Solution for Touch-and-Pay
Licenses
 Deployment Results and Experiences
Hans Argenton
Fritz Kink
 Outlook and Further Research
Infineon IT
September 04
Page 2
Copyright © Infineon Technologies 2004. All rights reserved.
Worldwide Semiconductor Ranking 1st HY 2004 and 2003
Rank
1st HY 2004
Hans Argenton
Fritz Kink
Rank
CY 2003 0
2
4
6
8
1. Intel
(1)
2. Samsung
(2)
3. TI
(3)
4. Renesas*
(4)
+20%
5. Infineon
(7)
+35%
10
12
14
16
+22%
+80%
+41%
6. Toshiba
(5)
+28%
7. STM
(6)
+26%
8. TSMC**
(8)
+43%
9. NEC
(9)
+30%
10. Freescale*** (10)
+26%
Revenues in US $ bn
Infineon IT
September 04
Page 3
1st HY 2004
1st HY 2003
Source: IC Insights, July 2004
*
**
***
Merger of Mitsubishi and Hitachi
Pure-play foundry
Ex-Motorola Semi
Copyright © Infineon Technologies 2004. All rights reserved.
Infineon at a Glance
Hans Argenton
Fritz Kink

Infineon - a top 10 semiconductor company

Revenues of 5.202 EUR bn in the first 9 months fiscal year 2004;
revenues growth of 18% year-on-year

Fastest growing semiconductor enterprise in 2003

Approx. 34,400 employees (incl. 6,900 R&D staff) as of June 30, 2004

Strong technology portfolio with more than 37,000 patents and
applications; 46 major R&D locations world-wide

Most advanced fab cluster and world leader in 300mm production

Focus on communications, automotive and memory products
Infineon IT
September 04
Page 4
Copyright © Infineon Technologies 2004. All rights reserved.
Infineon Global License Management
Duisburg
Nuremberg
Automotive
Solutions
GSM
software
Düsseldorf
DataCom
Cordless
Bluetooth
Warstein
High Power
Salzgitter
Horten
Aalborg
Kista
Mobile Phones
Software
Tire pressure
sensors
Wireless
Systems
Wireless syst.
Communic.
Security
Software
Hamburg
Bristol
Hannover
High Perform.
Cores
Wireless
Karlsruhe
Emulators for
Microcontr.
Braunschweig
CorbeilEssonnes
Berlin
Fiber
Optics
Ulm
Dresden
RF ICs
for GSM
DRAM fabs
& cell / Flash
Memory
Security
Technology
Design Flow
Porto
Infineon IT
September 04
Page 5
Wireless
Base Band
RF Devices
Dublin
Hans Argenton
Fritz Kink
Linkoeping
Memories
Augsburg
Security
Software
Sophia
Antipolis
Libraries
Wireless ASICs
Munich
Mixed Signal
Cores
Autom. Power
Automotive
Power
Regensburg
Interconnect.
Packaging
Padova
Automotive &
Indust. Power
Wireless
Discretes
IP-Cores
Mixed Signal
Graz
Villach
Linz
Security Autom.
Sense&Control
RFID Solutions
Mixed Signal
Cores
Telecom
UMTS/GSM/
GPRS/EDGE
Wireless Contr.
Chemnitz
Wireless
Applications
Erlangen
Memories
Copyright © Infineon Technologies 2004. All rights reserved.
Infineon Global License Management
San Jose
Longmont
Optical Networking
Fiber Optics
Burlington
Netanya
DRAM
Product dev.
Telecom.
Flash Memory
Tempe
Xi'an
Super Design Fab
Shanghai
RF Power
Devices
Wireless Systems
Taipei
Morgan Hill
Broadband
CPE System
development
RF Power
Transistors
Hans Argenton
Fritz Kink
Infineon IT
September 04
Page 6
Singapore
Austin
Albany
Sematech
Nanotechnology
Cary
East Fishkill
Bangalore
DRAM
Product dev.
Logic 65/45
MRAM
Software
Development
8/32 bit µC
Telecom
Network &
Computer Storage
Copyright © Infineon Technologies 2004. All rights reserved.
Infineon Global License Usage Tracking
Result
Reporting Engine
Common
site-specific capacity
planning
Database
Filter
Filter
Filter
Hans Argenton
Fritz Kink
Filter
Site A
Site D
Infineon IT
September 04
Page 7
Site B
Site C
Copyright © Infineon Technologies 2004. All rights reserved.
Infineon Global License Usage Tracking
Hans Argenton
Fritz Kink
Infineon IT
September 04
Page 8
Copyright © Infineon Technologies 2004. All rights reserved.
Infineon Global License Usage Tracking
Global picture
Global forecast
Consolidated license landscape
Single point of contact to vendor
Hans Argenton
Fritz Kink
Infineon IT
September 04
Page 9
Opportunity:
Switch to global pay per use contracts
Copyright © Infineon Technologies 2004. All rights reserved.
The Challenge of Internal Billbacks
How to bill back global license costs to all
participating cost centers worldwide
transparently and cause-oriented?
To make it more challenging
Touch and Pay
Hans Argenton
Fritz Kink
Infineon IT
Once a license has been checked out for the first time,
it has to be paid, regardless of the total number of
check-outs and their durations.
September 04
Page 10
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The Challenge of Internal Billbacks
8
7
peak value
6
5
UG 4
UG 3
4
UG 2
UG 1
3
2
Hans Argenton
Fritz Kink
1
Infineon IT
0
September 04
Page 11
time
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Infineon’s Billback Solution for Touch-and-Pay Licenses
6
Peak of UG 2
= Overall Peak
Peak of UG 1
5
Corresponding cost slice allocated to
UG 2
4
Corresponding cost slice allocated to
UG 1, UG 2
Peak of UG 3
Peak of UG 4
Hans Argenton
Fritz Kink
Infineon IT
September 04
Page 12
3
Corresponding cost slice allocated to UG 1, UG 2, UG 3
2
Corresponding
cost slices
allocated to
UG 1, UG 2,
UG 3, UG 4
1
0
UG 1
UG 2
UG 3
UG 4
Copyright © Infineon Technologies 2004. All rights reserved.
Solution Deployment: Results
Global acceptance and deployment
Global contracts now meet real license needs
Impartial monitoring of license costs per
individual project
Hans Argenton
Fritz Kink
Cost centers now are able to react to accrued
license costs within days
Infineon IT
September 04
Page 13
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Solution Deployment: Experiences
Sharpens cost awareness
Impartial break down of global license costs to
individual projects improved significantly forecasting
and planning of project costs
Hans Argenton
Fritz Kink
Infineon IT
However, strong control and limitation of license
peaks still required in order to meet cost targets
September 04
Page 14
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Outlook and Further Research
Deployment of generalized cost-allocation
algorithm for business-related hierarchies (e.g.,
geographical regions, business groups)
Hans Argenton
Fritz Kink
Apply experiences and benefits of consolidated
license landscape to Infineon compute farms for
further increasing license efficiency and cost
effectiveness (e.g., most expensive software on
fastest CPU’s?)
Infineon IT
September 04
Page 15
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Backup
Hans Argenton
Fritz Kink
Infineon IT
September 04
Page 16
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Infineon’s Billback Solution for Touch-and-Pay Licenses
8
7
Peak Range for
Common Allocation Costs
6
5
4
3
2
1
Hans Argenton
Fritz Kink
Infineon IT
0
UG 1
UG 2
UG 3
UG 4
maximum user-group peaks
September 04
Page 17
Copyright © Infineon Technologies 2004. All rights reserved.