Transcript Business Research Tactics & Sources

Business Research Tactics & Sources
News and Resources for the Library and Information
Community
Special Libraries Association, News Division
May 25, 2001
Susan M. Klopper
Andersen
[email protected]
Susan M. Klopper, Andersen
May 25, 2001
survival tactics
 never forget
the basic search skills
 read as much as you can - as often as you can
 become partners with vendors/content
providers
 learn to negotiate realities & manage your
client’s expectations (or how to make them
keep coming back for more)
 think like your users
 enjoy the ride!
Susan M. Klopper, Andersen
May 25, 2001
collections of business links:
super searchers
 Super Searchers Do Business
 www.infotoday.com/supersearchers/ssdb.htm
 Super Searchers on Mergers & Acquisitions
 www.infotoday.com/supersearchers/ssma.htm
 Super Searchers in the News (Journalists & News Researchers)
 www.infotoday.com/supersearchers/ssnews.htm
 Super Searchers on Wall Street
 www.infotoday.com/supersearchers/superwall.htm
Coming Soon:
 Super Searchers on Madison Avenue: Advertising Professionals
 Super Searchers Cover the World: Global Business Researchers
 Super Searchers Go To the Source: Interviewing & Hands-On Strategies
of Primary Researchers
Susan M. Klopper, Andersen
May 25, 2001
collections of business links:
academic business sites
Google’s University Search
www.google.com/options/universities.html
 alphabetical list of links to a school’s web site
 search each site using Google’s search engine
Susan M. Klopper, Andersen
May 25, 2001
Google’s University Search
Susan M. Klopper, Andersen
May 25, 2001
collections of business links:
all-in-one page
CEOExpress
http://www.ceoexpress.com
 remains one of the smartest collections of business site
links
 rich collection of primary & secondary links
 Daily News
 Business Research
 Internet
 Industries (just “ok”)
 Biz Research (just “ok”)
NEW FEATURE: Ask an Expert (Find/SVP partnership)
Susan M. Klopper, Andersen
May 25, 2001
collections of business links
Business.com
www.business.com
collections of links/reports for industries & business topics
 Associations
 surprisingly comprehensive & expansive
 Profile
 1-2 pages, text & data
 Research Department
 Research Picks
 market & analyst research, statistics,
white papers
 Email newsletters
 Statistics
Susan M. Klopper, Andersen
May 25, 2001
industry insights
Business.com Profiles
www.business.com
 1-2 page profiles on large range of industries
 contains both descriptive information and data,
usually represented as time graph/chart
 market size, competitors, projections, market
share
 useful for identifying reputable sources of
intelligence
 currency of data is variable
 profiles written by editors??
Susan M. Klopper, Andersen
May 25, 2001
Business.com: Telecom Industry Resource Links
Susan M. Klopper, Andersen
May 25, 2001
Business.com: Telecom Industry Profile
Susan M. Klopper, Andersen
May 25, 2001
collections of business links:
management/best practices
Harvard Business School Publishing
Web Sites for Managers
http://www.hbsp.harvard.edu/ideasatwork/managersites.html
 each site is annotated and evaluated
 also includes search option across all HBSP publications
 benchmarking
 consulting
 e-commerce
 knowledge management
 thinking outside the box
Susan M. Klopper, Andersen
May 25, 2001
competitive intelligence
Washington Researchers
www.washingtonresearchers.com
 CI Research Source Encyclopedia: Top Internet Sites for Business
Research
 search engines
 corporate information
 federal government sites
 state government web sites
 international information
 industry news
 industry specific sites
 useful news sites
 includes “free” and “for pay”
 WR “staff favorites”
 Intelligence Weekly “free” newsletter
Susan M. Klopper, Andersen
May 25, 2001
competitive intelligence
Washington Researchers
 Research Fundamentals
 www.washingtonresearchers.com/public/ResearchFundamentals/
ResearchFundamentals.html
 What is Competitive Intelligence
 www.washingtonresearchers.com/public/whatis.html
 Analyst Reports
 www.washingtonresearchers.com/ResearchFundamentals/
AnalystReports.html
“Wish List” for Company Studies
 www.washingtonresearchers.com/public/wishlist.html
 methodology for understanding a company and its business
landscape
Susan M. Klopper, Andersen
May 25, 2001
collections of business links:
ebusiness/IT trends
Northern Light Special Editions:
Electronic Commerce
www.nlresearch.com
 bibliographic collection of links to Web-based
intelligence on e-commerce
 created by librarians on NL staff
Susan M. Klopper, Andersen
May 25, 2001
Northern Light Special Edition: Electronic Commerce
Susan M. Klopper, Andersen
May 25, 2001
collections of business links:
ebusiness/IT trends
Market Research
“Free” - or close to it
 Market Research Firm/Consulting Firm/Brokerage Firm Web
sites
 most give “something” away
 check frequently
 grab it when you see it
 most allow you to search across report titles/summaries for
free
 reports
 statistical data/graphs
 Gartner, Forrester, et al
 Nielsen NetRatings
 Morgan Stanley
Susan M. Klopper, Andersen
May 25, 2001
Morgan Stanley: Free Technology Industry Research
Susan M. Klopper, Andersen
May 25, 2001
Gartner Web Site: Free Market Research, News, & Search
Search titles
Free
Reports &
Statistical Data
Susan M. Klopper, Andersen
May 25, 2001
collections of business links:
ebusiness/IT trends
E-mail Alerts
 Computer Economics www.computereconomics.com
 eflash
 latest IT & e-business news and “quick read”
analysis on hottest markets and e-business issues
 archived on the site by title
 eMarketer www.emarketer.com
 eChannel Newsletters
 eCommerce;eDemographics;eAdvertising;eAsia
 QuickeStats
 eStatNews
Susan M. Klopper, Andersen
May 25, 2001
collections of business links:
ebusiness/IT trends
Market Research
“Free” - or close to it
 Per Page revenue models
 Profound
 Marketel
 Northern Light
 MarketResearch.com
 search engines vary tremendously
 some have browsing capability
 CAVEAT: embargo periods, huge variation in
which vendors/reports are available where
Susan M. Klopper, Andersen
May 25, 2001
collections of business links:
ebusiness/IT trends
Market Research
“Free” - or close to it
 cull key data from external articles
 knowledge of tactical keywords
 creative strategies
 combine names of market research firms with
keywords
 Trade & Industry
 Prompt
 Newsletter Database
 TextBase
 Business & Industry
Susan M. Klopper, Andersen
May 25, 2001
industry insights
Wall Street Transcript
www.twst.com
 industry roundtable discussions/outlooks
 company outlook
 ceo interviews
 Sectors:
 Technology
 Healthcare
 Consumer
 Financial Services
 Industry/Services
 Natural Resources
Susan M. Klopper, Andersen
May 25, 2001
Wall Street Transcript: Industry “Roundtables”
Susan M. Klopper, Andersen
May 25, 2001
search engine smarts
Google
 tagged .pdf Adobe Acrobat documents
[pdf] tag next to the title
 search tactics:
 keyword - allinurl:pdf
 ebusiness allinurl:pdf
 pdf ebusiness
 Reading: “Google Ventures Into the Invisible Web,” Chris
Sherman, About Web Search Guide, Jan. 31, 2001
//websearch.about.com/internet/websearch/library/week/aa013101a.htm
Susan M. Klopper, Andersen
May 25, 2001
susan’s favorite for-pay web site
OneSource
www.onesource.com
 intelligent translation of “classic” research tool to
an interactive Web interface
 easy to use
 smart content-provider alliances
 self-contained
 steadily keeps improving
 utilized different document formats
Susan M. Klopper, Andersen
May 25, 2001
OneSource Industry Coverage:
S&P Industry Profiles
Susan M. Klopper, Andersen
May 25, 2001
OneSource Industry Coverage:
Market Share/Research Reports
Susan M. Klopper, Andersen
May 25, 2001
keeping up & staying ahead
 Virtual Acquisition Shelf & News Desk (Gary
Price)
running commentary highlighting Web
sites and key events in information and
information professional industry
 summaries and bold subject headings/titles make
easy to scan
 lots of new stuff (and a little bit of duplication)
 Wish List: add URLs

Susan M. Klopper, Andersen
May 25, 2001
Virtual Acquisition Shelf & News Desk
Susan M. Klopper, Andersen
May 25, 2001
what’s new
subscription fees are IN; for “free” is OUT
 fees are returning as key part of content
companies’ revenue mix
 subscription fees for “premium” services
 Yahoo!
 Salon.com
 CeoExpressSelect
 FreeEdgar
 Impact on end-user access and our
“quick & dirty” resources????
Susan M. Klopper, Andersen
May 25, 2001
what’s new
According to Outsell…
 2001 will NOT be the year of the end user
 only 18% of surveyed had received 8+ hours training in
searching, gathering & evaluating information and sources
 but 96% considered themselves “skilled” or “very adept” at
finding information
 conclusion:
 users consider themselves competent to use information
tools
 learning opportunities: helping them to recognize what
they don’t know
“Outlook 2001: Issues in The Information Marketplace,” Outsell
Briefing, December 29, 2000
Susan M. Klopper, Andersen
May 25, 2001
the rhythm of search
 classic v. web interfaces
what have we gained/lost
how much have we
learned to
accommodate
 state of mind=methodology
 generation x, y, z…..
Susan M. Klopper, Andersen
May 25, 2001
quotes
“choose the business information
service that comes with people,
not strings, attached”
Factiva
Susan M. Klopper, Andersen
May 25, 2001
quotes
“Shhh. You’re on the Internet”
hp advertisement, Time Magazine
Susan M. Klopper, Andersen
May 25, 2001
quotes
“When we had paper, we had all those
wonderful organizational characteristics that
allowed us to figure out where the content was
- card catalogs, file folders, labels - and then
we threw them all in the trash and replaced
them with an empty box that says “enter your
search here.”
This is the state of the world.”
Susan M. Klopper, Andersen
May 25, 2001
quotes
“Still searching? Ask a Human”
Susan M. Klopper, Andersen
May 25, 2001
quotes
“Warning: This site hasn’t been
updated since dinosaurs ruled the
earth”
Comtex
Susan M. Klopper, Andersen
May 25, 2001
quotes
“change is inevitable, except from
vending machines”
Susan M. Klopper, Andersen
May 25, 2001