Transcript Module 2: The Prepared Community

The Prepared Community
Phase 2: Community Health Councils
& Community Outreach
Fall 2005
Course Developers
New Mexico Department of Health
Office of Health Emergency Management
UNM HSC School of Medicine
Center for Development & Disability
Shaening & Associates, Inc.
Contact Information
NMDOH Office of Health Emergency Management
2500 Cerrillos Road, Santa Fe, NM 87505
Bruce Blair, M.A.
Psychosocial Community
Preparedness Planner
505-476-7866
[email protected]
Joan Murphy
Population Outreach Planner
505-476-7889
[email protected]
CHCs & Community Outreach
Objectives:

to understand the Prepared Community Initiative
and be familiar with Phase 1

to understand the role & importance of
community outreach in emergency preparedness
& response

to identify tools and procedures to provide
outreach to the entire community before, during,
and after a disaster

to identify tools, procedures and local networks to
provide outreach targeted to people with special
emergency preparedness considerations
CHCs & Community Outreach
 Module 1: The Prepared Community
Initiative
 Module 2: What Did We Learn in Phase I?
 Module 3: An Overview of Community
Outreach
 Module 4: Targeted Outreach
 Module 5: Targeted Outreach Planning
CHCs & Community Outreach
Agenda
9:00
9:45
10:30
10:45
11:45
12:30
1:45
2:00
4:00
Introductions, Module 1
Module 2
Break
Module 3
Lunch
Module 4
Break
Module 5
Adjourn
Module 1
The Prepared Community Initiative
• Why Are Community Health Councils
Involved?
• A Refresher on Phase 1: What Do We Mean
by a Prepared Community?
• Gearing Up for Phases 2 & 3: What Do We
Mean by a Resilient Community?
The Prepared Community Initiative
Positioning Community Health Councils to be
collaborative partners in health-related emergency
preparedness and response
• Phase 1: The Prepared Community training, Spring
2005, and development of County Health Emergency
Management Profiles
• Phase 2: Community Outreach training and
development of local outreach; Fall – Winter, 2005-2006
• Phase 3: Community Resilience and Mobilization
Planning; Spring 2006
Module 1
Why Are Community Health Councils
Involved in Emergency Preparedness?
• What are Community Health Councils?

Maternal & Child Health Councils created by
the 1991 State Legislative Session

In some counties, MCH Councils expanded to
become Community Health Councils; in others
DWI Councils and other groups involved

Spring 2005 – N.M. Health Council Alliance
established
Module 1
Why Are Community Health Councils
Involved in Emergency Preparedness?
• CHCs are an integral part of the Public
Health infrastructure.
• CHCs are connectors:
• connected to communities at grass-roots level
• connect and collaborate with other community
groups
• becoming increasingly involved in local
behavioral health collaboratives
Module 1
Phase 1: A Quick Refresher
• What makes an incident an emergency
or disaster?
• How is emergency response managed?
• What do we mean by the Prepared
Community?
Module 1
What Makes an Incident
an Emergency or Disaster?
 affects entire community
 community needs surpass capacity
 include:
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natural disasters
human-caused disasters
technological disasters
economic disasters
Module 1
How Is Emergency Response Managed?
• Response begins and ends at
the local level
• Responding agency (police,
fire) becomes on-site Incident
Commander
• Command Post is established
Module 1
How Is Emergency Response Managed?
• If the incident exceeds local capacity,
the Mayor or Chief Elected Official may
request state assistance.
• If the incident exceeds State capacity,
the Governor may request Federal
assistance.
Module 1
The Incident Command System (ICS)
• On-scene emergency management structure
which insures that:
•
•
•
Everyone is working within the same organizational
structure.
All participants communicate on the same level
with the same terminology.
Resources are utilized effectively.
• ICS is flexible, with the capability to expand
or contract to meet the needs of the incident.
Module 1
The Incident Command System (ICS)
COMMAND
OPERATIONS
PLANNING
LOGISTICS
FINANCE /
ADMIN.
Module 1
The Incident Command System (ICS)
• The Incident Commander has overall
leadership and responsibility.
• The Command Function includes public
information and risk communication.
Remember: During an emergency or
disaster, all public information/risk
communication MUST be coordinated
through the Incident Command structure.
Module 1
What is a Prepared Community?
1.
2.
3.
4.
5.
Informed and involved public
Prepared and informed professionals
Planning, preparation and policies
Communication systems and connectivity
Scientific and technical support and other
resources
6. Administration, management, and fiscal
systems
Module 1
Informed & Involved Public
 information to help individuals & families
develop emergency plans
 information for non-English speakers, people
with sensory disabilities, those in remote
areas, & others with special response needs
 culturally sensitive communication
Module 1
Informed & Involved Public:
Role of the CHC
 Develop relationships with County Emergency
Manager, Local Emergency Planning Committee,
first responder groups, Red Cross, etc.
 Participate in local emergency planning and
advocate for inclusion of health issues in
emergency planning
 Develop relationships with local/district public
health offices
Module 1
Informed & Involved Public:
Role of the CHC
 Identify and understand various
populations and vulnerable groups in
community.
 Identify community resources.
 Create network of individuals,
organizations, and agencies willing to
reach out.
Module 1
Phase 2 of Our State-Wide Plan
In Phase 2 of the Prepared Community Initiative,
Community Health Councils will create/develop
local outreach capabilities:
• creating/developing outreach networks that would be
established pre-disaster and utilized before, during,
and after a disaster
• identifying the “gate keepers” / leaders /
communicators
• determining how to reach the greatest number of
people in the shortest amount of time (especially
populations with special health care needs)
Module 1
Phase 3 of Our State-Wide Plan
• Community Health Councils will develop
community resilience, mobilization, and
psychosocial response plans.
• Plans will be integrated with the county’s
Emergency Operations Plan (EOP).
Remember: Always work in
collaboration with local
emergency management!
Module 1
Community Resiliency Is…
• The Individual
• Teaching people to access their innate
resiliency
• Moving beyond psychological limitations that
block one’s ability to thrive; learning problem
solving skills
• Engaging, committing, volunteering
• Seeing the community as part of their “family”
Module 1
Community Resiliency Is…
• The Family
• Family support systems
• Communication, cohesion, emotional
connection, mutual respect, commitment
• Presence of a caring adult(s)
• Spiritual wellness
• Family time and routines
• Family problem-solving skills
• A Family Emergency Plan
Module 1
Community Resiliency Is…
• The Community
• Community support systems (social support)
• Seeing the community as a “family” inclusive of all
segments of the population
• Availability of resources
• Community engagement in its process of wellbeing; shared concern
• The community must ultimately take ownership of
the process initially begun by others.
Module 1
Community Resiliency
• Preparedness facilitates recovery.
• Preparedness facilitates rapid
deployment.
• Preparedness is good role modeling for
others in the community.
Module 1
On a Related Note…
• Resilience in New Mexico Schools
 Creating a meaningful role for youth in the
community, through:
 an asset-based, injury prevention program
 enhanced connections between CHCs, schools, and
school-based health centers
 new curricula, such as the High School First
Responder Course
Module 1
Module 2
What Did We Learn in Phase 1?
• What do New Mexico’s counties look
like?
• What did we find out in the Profiles?
• What did we learn from what we
found?
What Do New Mexico’s
Counties Look Like ?
Module 2
Counties With Populations
Less Than 20,000
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Catron (3,535)
Colfax (14,189)
DeBaca (2,132)
Guadalupe (4,545)
Harding (751)
Hidalgo (5,343)
Lincoln (19,814)
Los Alamos (18,305)
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Mora (5,269)
Quay (9,811)
Roosevelt (18,121)
Sierra (12,988)
Socorro (18,043)
Torrance (16,664)
Union (3,934)
Module 2
Counties With Populations Under 20,000
Spread Over More Than 3000 Square Miles
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Catron (3,535) over 6,929 square miles
Colfax (14,189) over 3,757 square miles
Guadalupe (4,545) over 3,030 square miles
Hidalgo (5,343) over 3,446 square miles *
Lincoln (19,814) over 4,831 square miles
Sierra (12,988) over 4,180 square miles
Socorro (18,043) over 6,646 square miles
Torrance (16,664) over 3,345 square miles *
Union (3,934) over 3,830 square miles
*Harding (751) over 2,125 square miles
(fits the same ratio)
Module 2
Our Larger CountiesPopulations Over 45,000
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Bernalillo (573,675)
Chaves (60,177)
Curry (45,022)
Doña Ana (178,664)
Eddy (51,139)
Lea (55,655)
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McKinley (73,973)
Otero (61,577)
Sandoval (96,071)
San Juan (120,367)
Santa Fe (134,525)
Valencia (67,578)
Module 2
Counties With 0-19 Age Group Comprising
1/3 or More of Total Population
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Bernalillo: 159,294 of 573,675
Chaves: 19,105 of 60,177
Curry: 14,981 of 45,022
Dona Ana: 57,721 of 178,664
Hidalgo: 1,743 of 5,343
Lea: 18,034 of 55,655
McKinley: 29,767 of 73,973
Roosevelt: 5,856 of 18,121
San Juan: 42,039 of 120,367
Torrance: 5,297 of 16,664
Module 2
Counties With Senior Populations
(Age 65 and Over) of 4,500 or More*
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Bernalillo (66,710)
Chaves (8,859)
Curry (5,223)
Dona Ana (19,754)
Eddy (7,438)
Grant (5,256)
Lea (6,790)
Luna (4,719)
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McKinley (5,332)
Otero (7,786)
Rio Arriba (4,672)
Sandoval (10,497)
San Juan (11,024)
Santa Fe (15,041)
Valencia (7,199)
* There are 221,091 seniors in New Mexico
Module 2
What Did We Find Out
In The Profiles ?
Module 2
Populations With Different
Planning Needs – Children & Youth
• 10 counties have populations 0 – 19 who
make up 1/3 or more of the county’s total.
• Children are separated from families during
the day (usually at school).
• Many counties report large numbers of
children are unsupervised after school (few or
NO after school programs).
• Elevated teen suicide rates in many counties.
Module 2
Populations With Different
Planning Needs – Elderly
• Significant number of elderly who live on
their own in remote rural areas (may have
limited or NO transportation).
• Counties often report 850 or more
grandparent-headed households, where
grandparents have sole responsibility for
raising some or all of their grandchildren.
Module 2
Populations With Different
Planning Needs
• Chronic Mental Illness: many counties report serious
limitations in their county’s mental health resources.
• Cognitive or Developmental Issues: many counties
were unable to report numbers of people in this
category.
• Substance Abuse Issues: many counties indicate that
as many as 1/3 or more of their populations have
substance abuse issues.
• Physical Disabilities: many counties report 2,500 or
more instances per county; may include elevated
state-wide rates of asthma, diabetes, cleft lip/cleft
palate.
Module 2
Populations With Different
Planning Needs
• Non-English Speakers: many counties
report 25% or more non-English speakers
• Incarcerated & Institutionalized Individuals:
most counties contain at least a county or
municipal jail and many contain state
facilities
Module 2
Populations Living In Poverty
• Tend to be uninsured or underinsured
• Significantly less access to the health
care system
• Children living in poverty often depend
on school lunch programs for nutritious
meals
• Less prepared for emergency or
disastrous events
Module 2
The Unseen/Unrecorded
Populations
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•
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•
•
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The “undocumented” population
Migrant workers
The homeless
College students
Tourists – State and National Parks
A major Boy Scout camp (Philmont)
Module 2
What Do Our Counties Say Are
Their Greatest Needs ?
General Health & Psychosocial Needs:
•Need to address severe shortages of
medical, dental, mental health and
specialist providers
•Need to promote healthier families
•Need to provide better elder care
Module 2
What Do Our Counties Say Are
Their Greatest Needs ?
Emergency Management Needs:
• Need more early warning devices for “critical
facilities”
• Need to address shortages of equipment
(communication, vehicles, etc.)
• Need more disaster response training for fire,
police, EMS and other emergency responders
• Need better communication between county
agencies and integration of their plans
Module 2
What Did We Learn
From What We Found?
Module 2
Geographic Challenges
• Much of the state’s counties are rural or
frontier in nature.
• Small populations spread over significant
square mileage
 Distances, geography, poor road conditions,
and poorly maintained communications
infrastructure
 Small villages with only one way in & out
Module 2
Family Challenges
• Significant numbers of working parents
separated from their children during the day;
separation is compounded during an
emergency.
• Counties often reported 1,000 or more female
head-of-households with children.
• In 55% of grandparent-households,
grandparents have sole responsibility for
raising some or all of their grandchildren; this
could represent 850 or more households.
Module 2
Community Challenges
Some counties report:
• NO current county Emergency Manager
• Emergency Operations Plans (EOPs) that are not
current (with some last updated in the late 1980s)
• No pre-identified Emergency Operations Center (EOC)
• Noticeable lack of coordination between different
agencies involved in emergency response
• CHCs where leadership is in disarray/disorganized
Module 2
Community Challenges
In many counties there is:
• A lack of medical, dental, behavioral health
providers and poor quality of service
• NO hospital…residents have to go to adjoining
counties for services
• Minimal ambulance/EMS services
• Low-literacy rates and a need for multiple
language materials for emergency response
• An economy that ranges from “fragile” to nonexistent (by their own report)
Module 2
Module 3
An Overview of Community Outreach
• About Community Outreach
• Variables in Outreach Planning
• Reaching the Whole Community
An Overview of Community Outreach
 Community Outreach…
 an essential component of preparedness &
response to public health emergencies
 There are things we can do before, during, and
after an emergency or disaster to reach large
numbers of people in a short time.
Remember: During an emergency or
disaster, all public information/risk
communication MUST be coordinated
through the Incident Command structure.
Module 3
An Overview of Community Outreach
 Before an emergency:
 to provide preparedness information to
the community, including individual and
family preparedness
 to identify and locate persons with
disabilities, the elderly and others with
special response considerations
 to establish relationships, trust,
credibility
Module 3
An Overview of Community Outreach
 During an emergency:
 to provide information about:
 the incident, what is being done,
and the continuing risk
 where and how to get treatment,
including vaccination, prophylaxis
 to locate and ensure the safety of
vulnerable populations
Module 3
An Overview of Community Outreach
 During an emergency:
 to reassure people that they are safe
 to validate their feelings & responses
 to assess the impact of the
emergency on individuals and the
community
Module 3
An Overview of Community Outreach
 After an emergency:
 to assess the ongoing needs of individuals
and the community
 to help people access resources they
need, including:
 counseling and other psychosocial support
 financial assistance (FEMA, crime victims
assistance)
 other practical assistance
Module 3
An Overview of Community Outreach
 Variables in Outreach Planning
 nature and magnitude of health
impact, including whether or not the
illness is communicable
 characteristics of community
 duration of outreach effort
Module 3
An Overview of Community Outreach
 Communicable vs Non-Communicable
Illness
 non-communicable: provide information
about where, when and how to get help
 communicable: reduce need for people to
gather in public locations to receive care
Module 3
An Overview of Community Outreach
 Characteristics of Community
 Geographic: rural or urban; large
distances to travel; apartments or
single-family homes
 Cultural and language: non-English
speakers; undocumented individuals
Module 3
An Overview of Community Outreach
 Duration of Outreach Effort
 most effective if all people in target
population are contacted within 72 hours
 should continue until community has
recovered from event and activities have
returned to normal
Module 3
An Overview of Community
Outreach
 Outreach mission/duration may
change if:
 new information becomes available
 a secondary incident or wave of disease
happens
 there is a rapidly increasing number of
deaths
Module 3
An Overview of Community Outreach
 CHCs can play a vital role by:
 identifying procedures and tools to provide
outreach to the whole community
 identifying procedures, tools, and local
networks to provide outreach to populations
with special response considerations
 First, let’s look at some approaches to
providing outreach to the whole
community.
Module 3
Reaching the Whole Community
 The CHC can help to reach the whole
community before, during, and after
an emergency working with:
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
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
Local media
Reverse 9-1-1
Phone banks/hotlines
Other methods
Module 3
Reaching the Whole Community
Local Media (newspapers, radio & TV stations)
can play a critical role:
 BEFORE an emergency:
 disseminating public preparedness education/information
 establishing credibility as source of emergency information for
their audience
 DURING an emergency:
 assisting in community mobilization activities
 disseminating information about where to go for help, treatment,
etc.
 AFTER an emergency:
 disseminating information about where to go for resources, etc.
 disseminating information about how people can help
Module 3
Reaching the Whole Community
Local Media – What Can Be Done?
 Develop and maintain media contact list,
including:
 names, phone numbers, and email addresses
 policies for Public Service Announcements (PSAs)
and advertisements
 deadlines for stories, ads, PSAs
 audience description and size
Module 3
Reaching the Whole Community
Local Media – What Can Be Done?
 Engage, inform, and educate the media
about:
 what they can do to help
 local emergency management and response; the
command structure and the role of the PIO
 importance of alternate formats (closed
captioning, verbal messaging, etc.)
Module 3
Reaching the Whole Community
Local Media – What Can Be Done?
 Remember, in an emergency, the Public
Information Officer (PIO) at the local
Emergency Operations Center (EOC) or
Command Post is the official spokesperson.
 All media inquiries must be referred to the
PIO.
 Be sure you know who the PIO is and how
to contact him or her.
Module 3
Reaching the Whole Community
 Reverse 9-1-1
 calls phone numbers in the community &
plays pre-recorded message
 most useful BEFORE an emergency to alert
the community
 could be used DURING an emergency to
provide information about what to do,
where to get help, etc.
Module 3
Reaching the Whole Community
 Reverse 9-1-1
 can be programmed to target certain key
areas
 limited capacity (typical system can make
48 calls at one time; at 30 seconds per call,
it would take 17 hours to call 100,000
households)
Module 3
Reaching the Whole Community
Reverse 9-1-1 – What Can Be Done?
 find out if your community has Reverse
9-1-1 and how it works, or work to have it
implemented, if feasible
 work to ensure the entire community can
be contacted and that specific areas or
vulnerable groups can be targeted when
appropriate
Module 3
Reaching the Whole Community
 Emergency Phone Lines
 most useful immediately BEFORE and
DURING an emergency to answer
questions and let people know what
to do and where to go for treatment,
resources, etc.
Module 3
Reaching the Whole Community
 Emergency Phone Lines
 could be a temporary toll-free number set
up at the time of the emergency OR an
existing hot/warm line or crisis response
line expanded to deal with emergency
needs
 callers could get a pre-recorded message or
a live operator
 live operators could screen callers & refer
them elsewhere for specific help
Module 3
Reaching the Whole Community
 Emergency Phone Lines – What Can Be
Done?
 find out what hot/warm lines and crisis
response lines exist in the community
 research what would be required to expand the
capacity of those lines or set up a new,
temporary phone bank:
 additional toll-free phone lines
 trained phone bank volunteers
 strategies to inform the public about the
existence of this service
Module 3
Reaching the Whole Community
 2-1-1 Line
 toll-free number to help people find necessary
services and supports (food, housing, job
training, childcare, medical care, etc.)
 several communities have begun to develop
this resource
 could be a valuable resource, especially AFTER
an emergency, but would require additional
resources (referral sources, trained volunteers,
more phone accessibility, etc.)
Module 3
Reaching the Whole Community
2-1-1 Line – What Can Be Done?
 explore the use of 211 services in an
emergency:
 understand the types of resources
included in the 211 database and how new
resources can be added
 identify additional resources available and
add to central 211 database
 recruit volunteers if appropriate
Module 3
Reaching the Whole Community
 Presentations and Briefings
 BEFORE an emergency, the CHC and others could:
 make presentations for community organizations,
churches, schools, etc.
 set up and staff booths at malls, fairs, etc. to distribute
preparedness information
 DURING and AFTER an emergency, the CHC and others
could go to places where people are gathered (shelters,
etc.) to provide information, refer people to other
resources, and assess needs
Module 3
Reaching the Whole Community
 Other Outreach Methods
 flyers – the CHC and others could develop
informational flyers to be distributed by USPS,
stuck on garbage cans by refuse workers, posted
in key locations, left at doors; these could be
useful BEFORE, DURING and AFTER an emergency
 websites – the CHC and others (including CHC
member organizations) could use their websites to
include preparedness tips BEFORE an emergency
and updates DURING and AFTER an emergency
Module 3
Reaching the Whole Community
Remember: Always work in
collaboration with local
emergency management!
Module 4
Targeted Outreach
• Who are the individuals and
groups who might need Targeted
Outreach?
• What are some approaches to
Targeted Outreach?
• How do we get started?
Who Might Need Targeted Outreach?
 Community Outreach is especially
critical when there are barriers to
seeking & getting assistance, including:
 cultural & language barriers
 economic & transportation barriers
 special response considerations, such as
disabilities & age
Module 4
Who Might Need Targeted Outreach?
 Public information and community outreach
is critical in emergency preparedness and
response.
 The elderly, people with disabilities, people
who don’t speak English, and other people
with special response considerations may
not always get the information they need.
 These groups may require more targeted
outreach in the event of an emergency.
Module 4
Who Might Need Targeted Outreach?

It’s important that people with disabilities and
other response needs have access to resources
they need to prepare for, survive, and recover
from an emergency.

While we know approximate numbers of people
with different types of disabilities and other
response needs, we don’t have any
comprehensive list of who they are, where they
live or what those needs are.
Module 4
Who Might Need Targeted Outreach?

Many local, community-based
organizations DO know their members,
friends and members.

AND, the Health Emergency Management
profiles you created for your communities
contain more specific information on
people with disability and other special
response considerations.
Module 4
Who Might Need Targeted Outreach?
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•
•
•
•
•
Children
Elderly
People with chronic mental illness
People with substance abuse problems
People with developmental disabilities
People with physical disabilities
Module 4
Who Might Need Targeted Outreach?
• People with visual impairments
• People who are deaf or have hearing
impairments
• Non-English speaking populations
• Undocumented individuals
• People who are homeless
• Incarcerated and other institutionalized
people
Module 4
Targeted Outreach Approaches
 Some of the approaches to provide outreach
to the whole community could be effective
for targeted groups as well, including
reverse 9-1-1, presentations and briefings,
and flyers.

Some additional, more targeted approaches
could include:
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door-to-door contact
phone trees
word of mouth
buddy system
Module 4
Targeted Outreach Approaches
 Door-to-Door
 most labor intensive but most thorough
 decisions include:
 Who will be visited?
 Who will make the contact? Who has most
credibility, trust?
 How long will they spend at each place?
 What if no one answers the door?
Module 4
Targeted Outreach Approaches
 Phone Trees
 also labor intensive
 decisions include:
 Who will be called?
 Who will make the contact? Who has most
credibility, trust?
 What if no one answers the phone?
Module 4
Targeted Outreach Approaches
 Both door-to-door contact and phone
trees can be used:
 BEFORE an emergency, to notify people of
a possible event; provide preventive
information
 DURING an emergency, to ensure people
know what to do and where to go
 AFTER an emergency, to ensure people
have the resources they need to recover
from the emergency
Module 4
Targeted Outreach Approaches
 Word of Mouth
 Include message in emergency alerts to pass
on the information (“If you know someone who
may not be receiving this message…”)
 “Check Your Neighbors”
 Encourage community members to look in on
their neighbors, especially people who may
need special assistance.
 Buddy System
 Identify community members to serve as
“buddies” to people with disabilities and other
special response considerations.
Module 4
How Do We Get Started?
 identify & train a network of individuals,
organizations, and agencies willing to reach
out
 identify effective and appropriate outreach
methods/channels for your community
 identify & develop tools and materials
 establish procedures for mobilizing the
community network
Module 4
Recruiting Network Members
 Who Would Be a Good Network
Member?
 knowledgeable about the community
 trusted by the community
 knowledgeable and respectful of different
cultures
Module 4
Recruiting Network Members
 Who Would Be a Good Network
Member?
 comfortable initiating conversations with people
who have not asked for help
 able to quickly establish rapport and credibility
 quick thinking and diplomatic
Module 4
Recruiting Network Members
 A good place to start: members of your Council
& organizations in your Community Profile
 Use your network of contacts, friends, and
organizations you know.
 Search out and locate grass-roots organizations
in your community.
 Search for “opinion leaders” – people who are
well known and respected in the community –
again, use your Community Profile.
Module 4
Recruiting Network Members
 Possible Members of the Outreach
Network:
advocacy & consumer organizations
service providers
businesses serving people with disabilities
lay community health leaders
(promotoras, CHRs)
 American Red Cross
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Module 4
Recruiting Network Members
 Possible Members of the Outreach
Network:
 HAM radio operators
 civic & service organizations
 faith-based organizations
 neighborhood associations
 school organizations
Module 4
Recruiting Network Members
 Getting the word out…
 Conduct Town Hall meetings and make
presentations to community groups, churches.
 Place ads and PSAs, distribute flyers.
 Collaborate with your local Emergency Manager
and LEPC.
 Collaborate with existing volunteer
organizations (Red Cross, VOAD, etc.).
Module 4
Training Network Members
 Network Members will need:
 familiarity with your procedures for
activation, tracking, etc.
 familiarity with community resources
 “just-in-time” training related to the
specific situation
Module 4
Training Network Members
 Look for additional training
opportunities, such as:
 Answering the Call
 Psychological First Aid
 Cultural Competence
 Stress Management
Module 4
Identifying Outreach Methods
 What are the best methods or channels for
disseminating information in your area?
 What technological issues would affect your
choice of method (phone line capacity,
internet access, etc.)?
 What factors would affect door-to-door
contact and other in-person contact?
Module 4
Identifying & Developing Tools
 Build a library of informational materials,
such as tips for responders, family and
individual guides for preparedness, flyers,
fact sheets
 Develop a list of websites to search for
additional information
Module 4
Establishing Procedures
 Develop and regularly update your
Network contact list.
 Develop a way to communicate with
partners (phone tree, listserv, etc.)
 Develop protocols for mobilizing the
network, tracking contacts made, etc.
Remember: Always work in collaboration
with local emergency management!
Module 4
Implementing Your Outreach Plan
 Before an emergency:
 Establish relationships with targeted population
groups, build trust and credibility.
 Provide information to responders on locating
vulnerable populations.
 Provide information to responders on working
with vulnerable populations.
Module 4
Implementing Your Outreach Plan
 Before an emergency:
 Disseminate information to the community (tips
on coping, community resources, where to get
help, etc.).
 Make presentations to schools, churches,
employers, community centers.
Module 4
Implementing Your Outreach Plan
 During an emergency:
 Activate Outreach Network (via phone trees,
email, etc.).
 Distribute relevant informational materials,
fact sheets, etc. to members of the Outreach
Network about the incident, where people
need to go to get help, what is being done,
ongoing risks, etc.
 Implement outreach (door-to-door contact,
visits to shelters, distribution of flyers, etc.).
Module 4
Implementing Your Outreach Plan
 During an emergency:
 Remember, always work in collaboration
with local emergency management.
 Refine outreach plan depending on specific
emergency.
 Update voice mail message to provide
emergency information, how to reach your
organization, etc.
Module 4
Implementing Your Outreach Plan
 After an emergency:
 Continue outreach (door-to-door contact,
visits to shelters, etc.) to assess ongoing
needs.
 Continue to provide information about the
situation, where to get help, etc.
Module 4
Implementing Your Outreach Plan
 After an emergency:
 Review what happened. What worked? What
didn’t? How might your outreach planning need
to change?
 Use this as an opportunity to get the community
involved in “visioning the future.” What is needed
to make the community more resilient? What are
the community’s strengths?
Remember: Always work in collaboration
with local emergency management!
Module 4