Transcript Slide 1

Community Outreach Plan
Outreach & Equity Advisory Group
April 23, 2013
Outreach & Equity - Why?
“Give people a stake in the outcome by making
sure they participate in the process. If they are
not involved in the process, they are hardly likely
to approve the product. It is that simple.”
Getting to Yes
By Roger Fisher & William Ury
Our Promise to the Public
We are committed to a transparent process
where we freely share information with
you. We will seek your input and
communicate in a respectful, professional
manner that dignifies you. We will work
together to enhance Central Florida.
Principles for Success
• Transparency & Equal
Access
• Provide Opportunities
for Meaningful Input
• Respect for Various
Opinions
• Manage Expectations
A Unified Look and Message
Enhance Central Florida
Transit * Housing * Opportunity
Key Messages
• The project will:
– Make the most of the region’s
investments
– Provide equal access to transit,
housing and opportunity
– Improve quality of life
– Strengthen planning through
regional collaboration
Spectrum of Public Participation
Increasing Level of Public Impact
Inform Consult Involve Collaborate Empower
© 2007 International Association for Public Participation www.iap2.org
Your Role
• Overall community
outreach plan
• Feedback on station
outreach plans
• Coordination to maximize
resources
• Updates to Consortium
Advisory Group Structure
•
•
•
•
East Central Florida Regional Planning Council
Station area working group representatives
MetroPlan Orlando
Florida Dept. of Transportation (SunRail and
reThink)
• Representatives of minority and/or lower
income populations
Target Audiences
• Make the most of limited resources and time
• Emphasis on underserved populations:
– Racial/ethnic minorities, especially non-English
speaking or limited English
– Homeless
– Persons with disabilities
– Economically disadvantaged
Goals, Strategies & Measures
• Goals – desired vision for the
program
• Strategies – how to achieve
each goal
• Objectives – specific,
measureable milestones
required to reach goals
• Measures – determining
success
#1: Provide opportunities for public
participation through various
outreach methods
•
•
•
•
•
Electronic opportunities through website
Public comment at all meetings
Media relations
Convenient meeting time/locations
Easy-to-understand materials
Measures: # of outreach methods; persons reached
#2: Build public trust through a
transparent planning process
• Post documents online in timely fashion
• Follow proper notification procedures
• Clear contact info on all materials
Measures: # of documents on website; public meetings
posted; content of materials
#3: Ensure equal access to planning
process through special efforts to
engage underserved communities
• Interview orgs that work with underserved clients to
identify best outreach methods
• Nondiscrimination language on all notices
• Consider childcare at public meetings
• ADA/transit accessible meeting locations
• Follow all Title VI/Limited English Proficiency
requirements
Measures: # of underserved participants; diversity;
working group composition; accommodation requests
#4: Equip Enhance Central Florida
partners with training and tools to
improve effectiveness of outreach
• Create outreach plan with overall guidelines
• Provide training for partners
Measures: # of training sessions offered; advisory
group meetings
#5: Cultivate community
champions to assist in outreach
• Identify potential champions
• Provide training for champions
• Give champions spokesperson duties at
meetings and/or media interviews
Measures: # of champions; examples of champion
involvement
Tracking Success
• Measurement tools to
be provided
• Station groups will
report monthly
• Notification
• Social media policy
coming soon
Photo by Jkfid via Flickr
Tactics Toolkit
• Measurement tools to
be provided
• Station groups will
report monthly
• Notification
• Social media policy
coming soon
Submit Comments By April 30
Fred Milch
[email protected]
Andrew Landis
[email protected]
Cynthia Lambert
[email protected]