Transcript Promotor Model - First 5 Santa Cruz County

Promotor Model
(Tools For Conducting Outreach)
Connecting Families To GANAS Services &
Other Recourses In The Glen View Area
Area of Service
A collaboration of five partners focusing on the needs of the
Glen View neighborhood.
GUSD
GO KIDS, INC.
•Early
childhood
readiness
services
•Project Lead
REBEKAH
CHILDREN’S
SERVICES
Access to
MACSA
SCHOOL
LINKED
SERVICES
•Community
outreach,
•Community
High-Quality referrals, and •Community
outreach, referrals, •Evening
care and information
Family
outreach,
and information Child
Workshops
referrals, and
Early in •School
•School
•Family Education- both Spanish
information
Education
connections
readiness for
selecting quality
and English to children 0-5
to support
•In-home
care and
assist
parents
Increased
Children
children to
parent
environments
•Adult
in
raising
DevelopEconomic
enter school
education and
Development
healthy
ready to mentally
•Improving
child
on
support
Opportunities
Children
and Leadership
children
succeed. Track
care within the
Ready for
•“Love & Logic”
Glen View
•In home ESL
•Day care for
parenting
School
Neighborhood
children
infant and job
readiness skills classes
to
three
•Supporting
exempt and
•Coordination •Assessment
•Learning
and referral of
licensed family
of
program for
children 0-5 for
Strong
child
care
children 4 to 8 Neighborhood
developmental
Supportive
professionals
PrideEngaged
Event
•Arts and
Communitydelays
Homes
•Recruiting young crafts
children 0-5 for
classes for
quality subsidized children 7 and
child care options older
Purpose of Training
To share community outreach &
community building strategies that will
help to connect families in the Glen
View Area
 To highlight informational/educational
opportunities through “large”
community events that can be used or
are been use by GANAS partners
 Usage of the Promotor Model when
doing outreach
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What is the Promotor Model
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Model to conduct outreach
Learning how to connect families to social,
health, community, and human services
Community events to reach all community
members (health, community, resource fairs,
etc.)
House Meetings/Visits
Community Building
Popular Education Philosophy
Community Organizing (Grass Roots Method)
The “Promotor”
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Who is a Promotor?
Community Health/Social
Worker
Community/School Liaison
Outreach Worker
Case Managers
Residents
Participants at community
churches
Volunteers
Employees from local
agencies (profit & non-profit)
School/District Employees
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What are the functions of a
Promotor?
Community worker who does
community understanding in
health, social, and human
issues, and connects the
community
Bilingual/Monolingual in
English/Spanish (Model has
been use by other
communities who speak
different languages)
Any one who does
community work either by
been a volunteer or a pay
employee
Types of Outreach
Door to door
 Outreach Partners & Stakeholders in
the area of service
 House Meetings
 House Visits
 Community Events
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Door to door outreach
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Door to door
House to house
(knocking on every single door in
a particular street. Talking to
every single person found at
home)
Selecting
(door to door to, but talking only
to families who have their door
open, they are outside of their
homes, families passing through
the street while doing the
outreach)
Mapping
(dropping flyer/brochure door to
door, not knocking door to door)
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Time Investing Doing
Outreach
The Formulas to calculate time
invest in outreach
Finding Every One
(i.e. average per door 15-20
minutes * by the amount of house
visits = total amount invested in
outreach)
Finding Only Some
(i.e. average per door 5-10
minutes * by the amount of house
visits = total amount invested in
outreach)
No Answer
(i.e. average per door 3-5
minutes * by the amount of house
visits = total amount invested in
outreach)
Outreach Partners & Stakeholders
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GANAS Partner Agencies
Local Government/Non-Profit/Profit Agencies
Schools
Business
Churches
Residents
Clinics
Community Meetings
Community Events
Community Presentations
Productive Outreach
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To have a productive outreach
we need to have the following
additional skills
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Understand the dynamics of the
neighborhoods or the community
that we are serving
Knowledge of local resources &
services
Knowledge on a specific topic area
according to program (i.e. child
development, gangs, diabetes)
Training/updates in different skills
that will reinforce/develop our
talents & capacities
Understand the importance of
follow up and documentation
Bilingual/bicultural – proficient in
“social service language”
(monolingual, bilingual, or
multilingual community)
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Important Data For Our
Outreach
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Boundaries: streets, size area i.e.
1 sq. mile
Population: amount of people,
and house holds, average of
people per family-5 per family
Ethnicity of Neighborhood: % of
Hispanic, Asian/Pacific Islander,
Caucasian, African American,
Other, etc.
Age groups: 0-5, 6-18, under 40,
65 or over, etc.
Income: under or above proverty
level
The Need: Survey complete show
that families needs services in a
particular area
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The Goal For Conducting Outreach
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The goals for conducting
outreach are around the services
and the future projections of the
agency that we represent
Goals at GANAS:
Service the families who have
children 0-5 and their siblings
Get children ready for school
Increase Economic Opportunities
Strong supportive homes
Children develop-mentally on track
Access to high quality child care &
early education
Community outreach, referrals, and
information
Recruiting young children 0-5 for
quality subsidized child care options
Adult Development and Leadership
Assessment and referral of children
0-5 for developmental delays
In-home parent education and
support
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Areas of Service for
Outreach GANAS are in the
areas of:
Early childhood readiness services &
Learning program for children 4 to 8
School connections to support
children to enter school ready to
succeed
Family Education-selecting quality
care and environments
Supporting exempt and licensed
family child care professionals
Evening Family Workshops in both
Spanish and English to assist
parents in raising healthy children
Day care for children infant to three
Arts and crafts classes for children 7
and older
School readiness for children 0-5
In home ESL and job readiness skills
“Love & Logic” parenting classes
Community Events
Structure Classes
(promotor is facilitator & teacher)
 Support Groups
(promotor is facilitator & teacher)
 Health/Resource Fairs
(registration, agency station ballot,
raffle/evaluation ticket)
 Community Events/Presentations
(registration, agency station ballot,
raffle/evaluation ticket)
 Block Parties, Kermes, Posadas, etc.
(raffle method for this events)
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House Meetings & House Visits
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House Meetings
Community meeting
held at residents homes,
schools, community
centers/agencies
Purpose to build unity
among neighbors,
families and provide
education & services
Home Visits
Collect intake/census
information
Community Building/Connecting
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“Conocimiento” Method to
link families together by their
similarities
Raffle/Evaluation can be an
important tool for community
building by getting the basic
information and interaction
that families have with other
community member during
the raffle
Special Events are another
powerful tool (i.e. 5 de Mayo,
Pride Day, Posada, Fire
safety, etc.)
Agency Station Ballot at a
event
Neighborhood Beautification
(planting trees, p/u garbage
on streets, etc.)
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Community building through
house meeting, community
events, residents, working
with local churches
Create Block networks
(i.e. block captain program,
leadership academy, parent
resources, school readiness
initiative)
Involving City Authorities to
work with the community
(NAC & SNI)
Listening all local community
agencies in the area of
service , and connecting local
school with residents and
agencies
Community Organizing by Using
Popular Education
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Promote social stability,
empower community to be
part of the process of change
Organize community
members to be the agents of
change
Structure more effective
social changes in the
community in a democratic
way
So what is popular education?
To make people the answer
instead of giving them the
answer (don’t give them the
fish, show them how to finish
to self-sufficient)
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Neighborhood meetings
(discuss issues/concerns)
Empower residents to take
action (community action
team, neighborhood watch,
block captain network, etc.)
Grass Roots/Popular
Education Method (method
use in Latin America)
Types of Promotor Activities, Tools,
Methods
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Activities/Methods:
Referrals
Care/Case
Management
Community
Organizing
Community
Building/Connecting
House meetings
visits
Community Events
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Tools:
Phone Banking/Data
Base
Flyers, brochures,
informational literature
Intakes, outreach logs,
house visit log, activity
reports, etc.
Working closely with
partner agencies,
community members,
and stakeholders in the
community
Activities & Methods
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Referrals:
Increase access &
awareness to health &
social services in the
community
Partner agencies
Partner Churches
Partner Government
Agencies (City & County
Level)
Schools in the
neighborhood
Clinics
Community Centers
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Care/Case
Management:
Assessment is conduct
to evaluate the need of
the family
Connects individual
families in need with
services
Follow up is conducted
to ensure if family went
completely trough
services
Revaluation of the case
(if did not qualify, was
not interest, or did
complete with services)
Promotor’s Tools
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Phone Banking/Data Base
Use all storage information
from intakes, referrals,
delivery of service, etc.
Follow up by phone to
schedule future house
visits or to see if any
further assistance/services
are need it.
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Flyers, Brochures,
Informational Literature
Provide general outreach
with flyers, brochures, and
other information that can
be useful for families in
the community
To increase the awareness
of all the services &
programs that families can
benefit from it
Increase awareness in
different topics (i.e. health
education, community
organizing, literacy in
English, etc.)
Intakes, Outreach/House Visit Logs,
Activity Repots, etc.
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Intakes, outreach/house visits logs, and activity
reports are all important tools to evaluate the
necessity of the families and to ensure that service
has been deliver
These tools also help us to ensure follow up incase
that services have not been deliver yet
If no initial contact has been made it help us to log
it and then revisit home
If families are not interest we can come back to
revaluate the family to see if now there is a need in
the family
If family have already receive services we can come
back to revaluate the situation if any further
assistance or services are need it.
The Need
The city of Gilroy has:
 The highest average household size (3.69) in Santa
Clara County;
 The second lowest median household income ($52,747)
in Santa Clara County;
 The highest ratio of homeless residents in Santa Clara
County – the fastest growing segment of which is
children under five years old;
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Only one licensed childcare provider in the Glen View
neighborhood;
The area has been designated a Child Poverty Zone by
the Santa Clara County Public Health Department.
An estimated 35% of Gilroy’s population was born
outside the U.S. and Spanish is the primary language
spoken by most children entering Kindergarten.
The Message When Doing Outreach
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The message that all outreach workers are
communicating and introducing them selves has to
be the same
The style and terminology use can be different with
out loosing the right meaning of the message that
we want to communicate.
When talking in another language (different from
English) we have be sure we are using the right
words that can be translate with out loosing the
meaning of the message that we want to project
among families in our area of services
We want to avoid sending the wrong message or
setting up our selves to be misinterpret (In any
language)
Community Events
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Pride Event
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Posada
Community Services
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Family Workshop
at Glen View
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Dina Dinosaur School
Readiness Program
Lessons To Learn
Great work
 Good work
 Hard work
 Empower the community: “Si puede”
“Si se pudo”
 Lessons to learn: with the right tools
and educating, the community can
organize it self
 Recommendations
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Safe Guidelines When Doing Outreach
House visits 1 or 2 persons
 Door to door outreach always 2 people
need to partner
 Be aware of the environment (look out
for dogs, gangs, and other unsafe
activities, etc.)
 Cell phones and pepper spray are good
safety tools when doing outreach
 Report any incidents
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Questions