Transcript Overview of The American Business Model

Overview of The American Business Model
©2006, Edward S. Balian, Ph.D.
All Rights Reserved.
[email protected]
Catalog Module 05.03.06
Excerpted from the texts:
77 Lessons in Leadership by E.S. Balian ©2006 and
The Graduate Research Guidebook by E.S. Balian ©1992.
Building Blocks
for the American Business Model
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Leadership
Management
Information Technology
Sales and Marketing
Production-Service Management
Human Resources
Business Law and Ethics
Accounting Principles
Business Research
What this Model Is…and What it Is NOT
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Very basic introduction/overview
Each “building block” or component is its own
advanced degree
This presentation stresses the coordination,
cooperation, synergy and balance necessary
across the components
Gives broad definitions and guidelines that help
separate elements from each other, but there
are no “hard partitions”
Leadership
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What is it ?
How is it different from
“Management”?
Who are the great
LEADERS in our time?
What made them great?
Your own personal
LEADERSHIP abilities?
Leadership Components
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VISION
Entrepreneurship/Intrepreneurship
Strategic (long-range) planning
SWOT Analysis (optionally using a MultiStage Delphi Technique)
Business Plan
Management
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What is MANAGEMENT?
Are all great leaders
great managers?
Are all great managers
great leaders?
P-O-L-C
Your own personal
management skills
Information Technology
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As a “Management Tool” for
communication throughout the
organization
Works with all departments for
coordinated communications system
Sales and Marketing
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Define SALES
Define MARKETING
The FOUR P’s
“Marketing makes the
phone ring---Sales
makes the deal”
A Marketing Plan and
its Components
Market Research
Production/Service Management
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Operations Research
TQM
Quality Policy Manual
SPC
ISO-9000
Six-Sigma
Purpose of the quality
system?
Human Resources
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Legal aspects (local,
State, Federal,
International)
Hiring/Dismissing
Matching people to
positions, OR
Matching positions to
people
Benefits direction
Legal Considerations
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UCC
Contract Law
Agency/Employment
Intellectual Property
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Copyright
Trademark
Patent
Ethical Considerations
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Competitive practices
Accounting practices
Personnel practices
Corporate spying
Office Internet policies
Current case studies in legal and ethical
considerations (discussion of examples from
current events: accounting fraud; outsourcing
jobs, Internet monitoring of employees, etc.)
Accounting Practices
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Standard Practices
Profit and Loss
Balance Sheet
Cash Flow
Net Worth
“Managerial”
Accounting
The Role for Research
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Evaluating the past,
present and future
Evaluating current
conditions, products,
quality, customers
Forecasting future
events, short-term or
long-term
So, How and Where Does “Research” Fit
Into Management? Some selected examples…
Sales and
Business
Component Marketing
(across->>)
Human
Resources
Management
and
Production
Management
Accounting
Practices
Research
Component
(across->>)
Market
HR
Operations
Research
Surveys
Focus
Groups
Sales
Projections
Job
Fiscal
forecasting,
including:
Sales
Expenses
ROI
Quarterly
earnings
Net worth
testing
performance
reviews
Research
Methodologies
ISO-9000
TQM
FMEA’s
A QUICK RE-CAP OF THIS MODULE:
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Leadership: The Road Map Ahead
Management: Making it all work together
Sales & Marketing: Steak and the Sizzle!
Production Management: Getting it Done
Operations Research: Getting it Done Right
Human Resources: Who does what?
Accounting: Who’s counting and how?
Ethical and Legal: Fair, just and within the law?
Information Technology: Data & Communication
REMEMBER: No “hard” partitions should exist
between these components (but they do in the real world)!
A 10-Question Self-Assessment for this Module
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Complete your short answer to each question (see Blackboard
email for the questions); submit within 24 hours to
[email protected] or via Blackboard or in class, as announced.
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Questions, Comments ??????
This concludes our current Module.
 THANK YOU for your attention and
participation!
 Please feel free to contact me at:
[email protected]
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