Transcript Concentric
Leadership: Successful Strategies Through Turbulence Tag & Label Manufacturers March 5, 2012 “ Turbulence is inevitable but misery is optional.” Howard Putnam Succeeding Through Transformation Turbulence is inevitable and misery is optional… But turbulence is a great opportunity Value of preparation and anticipation of the future key When the time to perform arrives, the time to prepare has passed, (Captain Sully, USAir great example) Vision: Begins with a Flight Plan “Start with Why” Purpose Cause Inspire “Why Is Apple Special?” “They have successfully challenged conventional thinking over and over. The reason is simple. Apple inspires. Apple starts with why.” Simon Sinek: “Start With Why” Types of Innovation in Transformation Incremental (Government) Disruptive (Southwest) Revolutionary (Apple) “In transformation and turbulence simplify, simplify, simplify” Turbulence Has Stages Alpha Blue Skies Beta Thunderstorms Flex Innovation Gamma The Pits Omega Fresh Start New Alpha Redesign, Green Virgil Putnam On the Iowa farm transformed and innovated to survive Which Legacy Do You Want to Be a Part of? “Some play the game.” “Others change the way the game is played!!” Vision What business are we in? Culture to support it all Innovation and transformation hatches from the above “If you sell a product or service, you are just a vendor or supplier. If you sell a vision or experience, now you are developing a brand.” Simon Sinek – NYC www.sinekpartners.com The Southwest Transformation -Airline Deregulation The mission of Southwest Airlines is to provide safe and comfortable air transportation in commuter and short-haul markets, from close-in airports, at prices competitive with automobiles and buses and to involve customers and employees in the product and the process, making the airline a fun, profitable and quality experience The Southwest Transformation -Airline Deregulation Jim Collins in his new book: Great By Choice Spends an entire chapter on Southwest. Over 30 years, SWA has stayed by 80% of the vision we put in place in 1979 after airline deregulation. Transformation doesn’t mean you get out of your niche and change it every year…..or two or with every new CEO. The Southwest Mission 2012 The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride and Company spirit Southwest: To Our Employees 2012 We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of SWA. Employees will be provided the same concern, caring and respect as they are expected to share with our customers How Southwest Airlines Hires Attitude (can teach them skills) Cheerfulness Optimism Decision making ability Love customers Team spirit Communication Self confidence Self starter Sense of humor A Brand That Ego and Loss of: Vision, Culture, Innovation, Ethics, Leadership and Cost Controls Destroyed The Power of Ethics Role models Perception Balance Coach Tom Landry Dallas Cowboys and Braniff Int’l Are You Really The Person Your Dog Thinks You Are? www.HowardPutnam.com Complimentary Email Series on Leadership