Transcript Document

Who We Are
www.sonitek.ca
www.sonitekapps.com
www.imenucards.com
Sonitek International Ltd is a Canada based company established in 1998.
We specialize in offering innovative and efficient web, mobile app & digital marketing solutions.
Our back-office has an experienced team of about 75 professionals including graphic designers,
developers and internet marketers to help online businesses succeed through various online and
on-site marketing techniques.
What We Do
Mobile Application Development
Our mobile application development on all the major handheld and Smartphone
platforms help our clients achieve their business targets quickly and in a cost
effective manner.
Digital Tablet Menu App Development
Our proprietary ‘iMenuCards App’ is an interactive digital menu application is
developed for Restaurants to publish their menu items in attractive digital form for
their walk-in customers. Bring your orthodox paper-menu to life with vivid pictures
and interactive experience for your guests.
Responsive Websites (Dynamic Websites - eCommerce, Content Management System,
Product Catalogue or Static Websites )
With Sonitek you can rest assured to get powerful and robust mobile-compatible
responsive web design and development along with customized layouts and
constructions.
Digital Marketing Solutions
We provide quality SEO, Social Media Marketing, Online Reputation Marketing, Lead
capturing & management techniques, Email & Newsletter marketing etc. to a wide
strata of clients across the globe.
Our Specialities
Our Core Capabilities in developing apps & website include the
following languages:

PHP Language, Ajax & jQuery

HTML5, CSS, Web Services, front end HTML, CSS and Javascript, SQL Lite, SQL CE,
MySQL, MS SQL Server, XML-parsing

C++ language, Objective C, Core Java, SDKs

Open Source CMS integrations across Joomla, WordPress, Drupal, Magento

And more…
Pre-Packaged Solutions (Responsive Websites & Mobile Apps)
Our pre-packaged solution is designed & developed with a concept that fitsin to virtually any type of industry or business operations.
Search Engine Optimization (SEO)
INITIAL RESEARCH, REVIEW AND ANALYSIS
ON PAGE OPTIMIZATION
Targeted Number of Key Phrases
Target Market Analysis
Keyword Strategy
Finalizing Keywords
Baseline Assessment Report
Competitor Analysis– Up to 2 close competitors
Coding-related Analysis
SEO Friendly URL Structure
Optimization of Title, Keyword, Description
Alt Tag Optimization for Images
Anchor Text Optimization
Creation and Optimization of Robots.txt
XML & HTML Sitemaps Creation
Content-related Analysis
Keyword Density and Proximity
Content Optimization
Header Tags (H1, H2.. & bold tags)
Other Analysis & Validations
Broken Link Report Generation/Fixation
Resolve Canonical Issues
301 Redirects & 404 Page Creation
W3C Validation
LOCAL SEARCH OPTIMIZATION
OFF PAGE OPTIMIZATION
Local Search Optimization
Geo-Tagging Optimization
Google Authorship
Google+ Local Listing
Google Tools (Webmaster, Optimizer & Analytics
Account Setup)
Citation Building (Local Directory Submission)
General/’Niche Directory Submission
Article Writing# & Submission ( Word Count:500-600)
Press Release Writing# & Submission (Word Count:500-600)
Blog Writing# & Promotion (Word Count:500-600)
Classified Ads Creation & Posting
Slide Promotion
Bad Link Analysis
SMM (Social Media Marketing)
Facebook
Twitter
Profile & Page Creation
Select a ‘Vanity’ URL
Tab Creation
Facebook Apps Installation
Posting Updates graphical & text based posts
Cover & Profile Photo Design
Facebook Fan Engagement
Facebook Likes
Creating Hashtags
Profile & Page creation
Customized profile theme (Background photo, tab colors
etc)
Managing Follow and Followers List
Tweets
Creation of Hashtags
Participation in trending hashtags
Google +
Linkedin
Profile & Page creation
Customized profile theme
Managing Google+ Circles & Communities
Posts & Content Sharing
Setting-up the Profile Page, Managing Links & Posts
Create a Page Setup
Participating in Professional Discussions, Conduct Market
Research
Request for Recommendations & Endorsements
Youtube
Pinterest
YouTube Channel – Profile Customization
Video Optimization
Create channels
Managing YouTube Video Analytics
Channel Subscribers
Creating & Customizing Profile
Managing Pin It Buttons
Following Communities
Optimize our Pinned Images & Name
Facebook Microsite
Definition: A Facebook microsite that is set up and
installed, sits just like a regular website inside your
Facebook page. When the user clicks on your
microsite icon/tab, they're transported seamlessly to
your microsite within your Facebook profile page.
Customize logo, colors, texts and photos of
your business in one of the following
microsite of your choice. Includes icon and
title tab.
 Convert In-Direct Traffic – Provide your

Restaurant information within FB microsite to
redirect your Facebook traffic to your main
website.


Customized Navigation Tabs & Structure –
Explain your business and services, tell customers
about any news or competitions or special offers
you have.
Intuitive Design – Select from a variety of FB
Microsite templates we have.
T
E
M
P
L
A
T
E
S
Green
More
Template
Color
Options
Brown
Red / Magenta
Blue
Black / White
Leads Management Tool (LMT)
Our LMT allows you to capture any and all leads coming from different sources i.e. your main
website, Facebook Microsite etc. and store it under one common Database & Admin Panel.
&

Facebook Compatible Lead Capture Pages

Custom Thank You Pages
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Portable – Works On Any Website or Blog

Double Opt-in or Confirmed List Building

Broadcast Email Your Leads Anytime

Unsubscribe & Bounce Management

Manage Lead Category

Password Protected Admin
Custom create auto-responders to each of the form submissions made by your potential customers via
different sources (for example: Facebook – contact us form, reservation/get a quote form etc. Main Website –
Testimonial forms etc.
Easy email configuration to setup your newsletter campaign. This is the email ‘From’ which the autoresponders & newsletters are sent to your leads & potential customers.
Manage ‘Sources’ from where you get your leads – such as Walk-in customers, Referrals, Website Reservations,
Facebook Microsite, Search Engine, Phone-in, Ad Banners, TV Commercial etc.
Manage, Search, Export your entire Leads Database and utilize for various marketing
purposes.
Create, Schedule & Send UNLIMITED number of customized Newsletters to your leads & potential customers
through the LMT program. Alternatively, upload PDF, Images, Flyers etc. and send as ready-to-use Newsletters
Manage the Footer with an auto-generated unsubscribe page under your domain name
complying to anti-spam.
SOME OF
THE
SOURCES
ARE:
Inviting your Leads to Join/Follow
your Social Media Profiles –
Increase Followers
Managing
weekly/monthl
y email or
electronic
Newsletters
• Landing Pages (Organic & PPC)
• Microsites (Facebook etc.)
• Pre-populated Forms
• Email Campaigns
• Social Media
Organize Social Sharing
Buttons/Tools to your website,
apps & other online media
Organizing &
Posting Blogs,
participating in
industry-related
Forums
Using #Hashtags with
relevant Posts on latest
trends & topics
Promoting Online
Video, Events
invitation,
Webinars
Reputation
Management – By
posting rebuttals &
clarifications to any
negative feedback
provided by a
customer or
competitor
Infographics, Promoted Posts,
Social Bookmarking for related
services & products
Content Marketing –
Posting Articles, Press
Releases on industryspecific products &
services to engage
more potential
customers
Facebook Marketing

Your patrons are here – and most of them are checking their updates a few
times a day.

Cover Image: A 851x351 pixel space is used to market your new items,
specials or a menu change.

Facebook Tabs: The first 2 standard tabs are the key which entices your
guests to browse further into your FB profile page.

Photos of your product & services: Most shared posts on Facebook are
images and your business is all about creating and presenting it visuallyappealing to your guests.

Gated-Likes & Deals: We help you increase your Page Likes and connect
with more Fans in exchange of random discounts & offers.
Pinterest & Instagram Marketing

Trending Hashtags: To increase awareness about both your Instagram profile
& your restaurant.

Niche Hashtags: We Create, Promote and maximize your niche Hashtag that
represents your brand. For example, if you are a Steak House Restaurant in
Toronto, hashtags such as #SteakHouseToronto etc. is promoted with your
business’s actual geo-location for your guests to track your location.

Campaign Specific Hashtags: When you have a particular marketing
campaign, we create and promote your campaign-specific hashtags with
relevant photos etc. to connect with more potential guests.
Twitter Marketing

Easily Sharable: With only 140 characters per tweet, posts get read and shared

Direct traffic to your Website & Menu: Tweets with links to your menu section
at a phenomenal, immediate rate.
gives your users to interact with you in a quicker way.
NOTE: This is specially great if you deliver!

Hashtags: Include hashtags in your tweets to promote specials, promotions, new

Image Tweets: Including photos of your product items with tweets drives more

Timing your Tweets: We schedule and trigger your tweets as per your targeted
product items etc.
traffic to your establishment.
customer’s tastes & behavior. For example, a restaurant would be promoted with
their posts closer to breakfasts, lunch & dinner to get maximum audiences.
YouTube Marketing

Creating YouTube Channel for your Brand Name

Using Logo as your Cover Image of the Channel

Interactive & Informative ‘About’ tab with links to your website and other
social profiles

Upload professionally created Video Ads, commercials, news footage

Customer Testimonial Videos – Quickly record your customers feedback &
testimonials that we can compile and upload on your YouTube channel for
your brand promotion

Introduce your Staff & create Tutorials – Ask your chef to create simple
recipes to stay connected to your guests & people of interest
Other Social Media Platforms
Google +

LinkedIn
Sharing Original & Curated Content as Blog Posts, Industry Articles,
Updated Catalog, Special Offers, etc.

Visual Content posts & sharing that represents your brand

Increase your connection by adding potential partners, investors, or
employees within your network circle

Joining & Participating in Groups of similar interest and industry for
maximum exposure to
Tracking Our Performance – Metrics & Analytics
Our Monthly reports provides essential insights into your website traffic of the current month with a comparison of the preceding
months with complete information about how visitors find your site, the actions they take on your website, how many get converted
or leave it between, and much more.
Our Monthly Reports include Analytics Report provided by Google & Custom-maintained Reports (excel format) that provides a 360 deg.
overview of all the digital marketing efforts that go into your brand promotion.
Analytics Report provided by Google (Sample shown above)
Tracking Our Performance – Metrics & Analytics
Custom-Maintained Report in Excel (Sample shown above)
Monthly Deliverables Schedule (Sample shown here)
We strategize & prepare a submission schedule for our clients to provide us with the
deliverables such as the following:
 Blog Posts, Articles, Power Point Presentations, Newsletters & Press Releases
 Posts for Social Media – List of Topics & rough content related to the business
 Videos – Text & Graphical content that you provide can be converted to video
format by us. On-location shoot & professional photography of your products,
interiors etc. can be provided by us at an additional cost.