Transcript The Transformation to Digital Communication:an enabler for

The Transformation to Digital
Communication: an enabler for
audience engagement
1. Good quality content focused on
user needs
• A great brand today is customer centric,
data driven and managed by
content/stories
• Audience driven not brand driven
• Customer sharing will drive your growth
• Website messaging not about product
offerings but experiences
2. Integration with social media
• Customer generated content far more
appealing than internally generated
information
• Bring the content right to your site
• Campaign and community driven not
marketing
• Optimising the employees
3. Availability on any device
• Actively engage in mobile marketing
• Customer intimacy as react almost
instantly
• Embedded devices & iBeacons
• Responsive sites & mobile apps working together
4. Transforming the customer
experience
• You’re not in the business of selling
tickets, you’re in the business of helping
people buy them
• Optimising behaviours through different
relationships
• Companies operate in silos but
customers don’t
5. Meshing the digital & physical
experiences
• Equality of experience
• Seamless delivery of content no matter
which space you are in
• Building the relationship between the
two spaces
How to make your digital
transformation successful?
• Envision the digital future of your
organisation
• Invest realistically in it
• Lead the change from the top and up
skill or bring new talent in
8 Questions
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1. What do you have? A business strategy or a digital strategy?
2. How will digital comms impact your businesses future?
3. How are you currently using digital comms? Is it part of a transformation project or are you
just bolting it on?
4. How are you using digital comms to transform the customer experience?
5. How does the way you are dealing with digital comms compare to that of your competitors?
6. How are you making use of the data available to you when it comes to understanding the
customer?
7. How do you/will you measure your digital comms results?
8. How will it change the way you operate as a business?
Contact
[email protected]
Tel: +44 (0) 1392 438463
Email: [email protected]
Web: www.toucandesign.co.uk
Skype: toucan.design1
Twitter: @annholman // @toucandesign