Transcript Twitter for Business Use

What the # is Twitter?
Sarah Mueller
Veridian Credit Union
@SarahLMueller . @veridiancu
The basics
Twitter is a microblogging social network that
enables users to send and read 140 character
messages called “tweets.”
The lingo
•
•
•
•
•
•
•
•
Tweet
@Mention
Retweet
Hashtag
Reply
DM
Feed
Follow
The lingo
•
•
•
•
•
•
•
•
Tweet – 140 character message that is posted to Twitter.
@Mention
Retweet
Hashtag
Reply
DM
Feed
Follow
The lingo
•
•
•
•
•
•
•
•
Tweet – 140 character message that is posted to Twitter.
@Mention – a direct public message to another user
Retweet
Hashtag
Reply
DM
Feed
Follow
The lingo
•
•
•
•
•
•
•
•
Tweet – 140 character message that is posted to Twitter.
@Mention – a direct public message to another user
Retweet – to repost/forward the message
Hashtag
Reply
DM
Feed
Follow
The lingo
•
•
•
•
•
•
•
•
Tweet – 140 character message that is posted to Twitter.
@Mention – a direct public message to another user
Retweet – to repost/forward the message
Hashtag – a way to source conversations using a term
Reply
DM
Feed
Follow
The lingo
•
•
•
•
•
•
•
•
Tweet – 140 character message that is posted to Twitter.
@Mention – a direct public message to another user
Retweet – to repost/forward the message
Hashtag – a way to source conversations using a term
Reply – responding to a tweet
DM
Feed
Follow
The lingo
•
•
•
•
•
•
•
•
Tweet – 140 character message that is posted to Twitter.
@Mention – a direct public message to another user
Retweet – to repost/forward the message
Hashtag – a way to source conversations using a term
Reply – responding to a tweet
DM – a direct message allows you respond privately
Feed
Follow
The lingo
•
•
•
•
•
•
•
•
Tweet – 140 character message that is posted to Twitter.
@Mention – a direct public message to another user
Retweet – to repost/forward the message
Hashtag – a way to source conversations using a term
Reply – responding to a tweet
DM – a direct message allows you respond privately
Feed – constantly updating list of tweets
Follow
The lingo
•
•
•
•
•
•
•
•
Tweet – 140 character message that is posted to Twitter.
@Mention – a direct public message to another user
Retweet – to repost/forward the message
Hashtag – a way to source conversations using a term
Reply – responding to a tweet
DM – a direct message allows you respond privately
Feed – constantly updating list of tweets
Follow – subscribe to another user
Breaking down a tweet
How do I get started?
• Listen
• Develop a strategy
• Engage your customers
Listen
The importance of listening
– What conversations are
out there?
– How are people talking
about your business?
– What need can I solve
using Twitter?
Listen
• Find your keywords
• Discover your hashtags
• Set up monitoring tools
Using Twitter Lists
• Lists allow you to
separate users into
groups
• Use lists to cut down
the noise
• Skim through to what
you need to see
Strategy
Why should I use Twitter?
• Humanize your brand
• Keep customers informed
• Answer questions and provide service
Strategy
Before starting, make sure you can answer the
question “why am I using Twitter”
• Customer service
• Connect with industry experts
• Build your brand
• Offer exclusive deals
Personality
• Branded Profile
– Veridian uses a branded
profile but employees
sign tweets with initials.
• Personal Profile
– Employees use a
personal profile on
behalf of a brand
Personality in 140 Characters
•
•
•
•
•
•
Be a real person
Be authentic and transparent
Be fun
Add value
Retweet
Add media
Engage
Tips for success
•
•
•
•
Provide relevant engaging content
Twitter is a conversation, not a broadcast
Encourage your staff to interact with you
Ask customers to engage
Measuring success
•
•
•
•
Quality over quantity with followers
Watch the performance of your content
Content earning clicks, RTs and Favorites
Use URL shorteners for easy access to data
Warning!
•
•
•
•
Don’t talk about your business all the time
Don’t constantly advertise products/services
Don’t be argumentative
Be careful and use common sense
When you run into trouble
• Kill ‘em with kindness
• Offer to help, then follow through
• Response, even if the person can’t be helped,
shows the Twitter community that you care
Thank you!
Sarah Mueller
[email protected]
@SarahLMueller
Veridian Credit Union
Facebook.com/veridiancu
@veridiancu