Transcript Social Media and Public Housing

Carol Anne Costa, PHM JHA
[email protected]
Social Media and Public Housing
--Everything you wanted to know about social media but were afraid to
ask....
“Being part of social media is now a MUST. Keeping your agency top of mind
in cyberspace helps to highlight programs, establish relationships within the
industry and the community and effectively advocate for support.
Social media and PR are an "easy" and inexpensive if you have the right tools.
Non Scientific Survey
• DO you FB?
• DO you have a Google Alert set up for your HA
you yourself?
• DO you Tweet?
• How do you read the news?
• Do you have a smart phone?
• Does your agency have a digital camera?
What is Social Media?
• Social media are media for social interaction, using highly accessible and
scalable publishing techniques. Social media use web-based technologies to
transform and broadcast media monologues into social media dialogues.
• This is a marketing practice that emphasizes the ability of social websites
and services to attract visitors to your website and build a positive
reputation.
• A broad term used to define website and web applications where you have
social interactions around a media form (text, images, audio, video, or any
combination of them). Examples of social media include blogs, online
forums, social networks and websites.
What does it do?
• Informs key audience and stakeholders about the
agency (Public Housing Authorities)
• Influences decision makers (Elected Officials, residents,
Commissioners, collaborators)
• Shapes public opinion
• Builds constituency support (your own residents)
All 100 members of the U.S. Senate now tweet
They Tweet and FB and so should you …
MONEY FOR HOUSING
And DC LIVES ON…..
Good Social Media=HA Advocacy
PR
Social
Media
Media
Events
Terms...
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I want to turn you into the COX Dad!
Like
Follow
Meme
Post
Tweet
Viral
Material….
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Photos
Videos
Stories
Action Alerts
Collaboration outreach
Products
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FB
Twitter
Blogger
Google
Instagram
Tumbler
Pintrest… and so many more!