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SCORE PUBLIC SERVICE ANNOUNCEMENTS SCORE Mentors and Clients are Helping America; Get the Word out in Your Community PSA OVERALL GOALS • Help the American economy by achieving SCORE’s Goal: Grow 1 million successful small businesses before 2017, thereby decreasing unemployment rates and being a cost effective catalyst for economic growth. • Bring awareness to support and resources available for entrepreneurs from SCORE via experienced mentors and tools at SCORE.org. • Inspire new and existing volunteers to take action to make a difference through their service with SCORE Grow the Chapter With More Clients, More Volunteers and More Awareness SIX PROFESSIONAL, COMPELLING SPOTS 1. 2. 3. 4. 5. 6. SCORE client - Existing Business Success story SCORE client – Start-up business Success story Overall story of SCORE Overall story of SCORE (Spanish) Call for Volunteers Call for Volunteers (Spanish) 1. SCORE CLIENT - EXISTING BUSINESS SUCCESS STORY • Key messages: – If a business is started as a byproduct of a hobby, SCORE can help small business owners learn the fundamentals of small business ownership. – SCORE mentors listen and provide advice and guidance based on their real world business experiences. • Audience outcomes: – Think: SCORE is a professional, valuable expert resource that can help my business grow at no cost to me.Whether I’m a new entrepreneur or an existing business, I can ask questions and get answers from SCORE’s valuable mentors and online resources. – Feel: SCORE cares-owners do not have to “go it alone”. – Do: Find my local chapter and request SCORE mentoring 2. SCORE CLIENT – START-UP BUSINESS SUCCESS STORY • Key messages: – Small business ownership starts with passion and doing something you believe in. – It is natural to be confused and overwhelmed-SCORE can help. – Small business owners have the power to create commerce in their respective community while doing what they enjoy. • Audience outcomes: – Think: SCORE is a professional, valuable expert resource that can help my business grow at no cost to me. SCORE can assist in areas like planning, insurance, acquiring proper licensing and more. – Feel: Others have realized their dreams and passions using SCORE, I can too. – Do: Find my local chapter and request SCORE mentoring 3 & 4 OVERALL STORY OF SCORE (ENGLISH & SPANISH) • Key messages: – – – – – – Small business ownership is a viable option SCORE can help harness innovation and turn ideas into successful businesses SCORE can help grow and expand existing business SCORE Mentors will help create a solid foundation SCORE resources are FREE SCORE is there for the life of your business • Audience outcomes: – Think: SCORE is a professional, valuable expert resource that can help my business grow at no cost to me. – Feel: SCORE cares about my dreams, ideas and aspirations. – Do: Find my local chapter and request SCORE mentoring 5 & 6 CALL FOR VOLUNTEERS (ENGLISH & SPANISH) • Key messages: – As a volunteer, you can help small businesses succeed. – You have a gift, help local small business owners by sharing your knowledge with them – Helping entrepreneurs and small business owners by building strong, life long relationships through mentoring and expert resources will help them to bring their ideas to fruition and achieve their dreams. – Helping small business owners will help your community. • Audience outcomes: – Think: I have learned many lessons as a small business owner or business executive. People in my community may benefit from my knowledge – Feel: Caring professionalism. – Do: Find my local chapter and become a SCORE Volunteer HOW YOU CAN HELP GET THE WORD OUT 1. 2. 3. 4. Use your contacts with friends, colleagues and community partners (such as Chambers) to determine the most receptive contacts at local television and radio stations (They have universal appeal – Bach to Rock). Choose a chapter spokesperson; someone with a great personality and speaking voice, then ask your TV and/or radio contact if your spokesperson can answer any questions in person or on the phone. Forward your contact information to the Chapter Marketing Chair/Brand Champion to include in our mailing follow-up When you do have the right contacts, be sure to focus on SCORE’s benefit to the community by creating and nurturing local commerce. SCORE Statistics about small business ownership etc. may come in handy when talking about SCORE’s successes.