Transcript Document

GOING BAZZIRK:
Capabilities
For HP Partners
Contact: [email protected]
What Does it Mean to Go Bazzirk?
• HP approved supplier
• 22 year history/7 years with HP
• Industry thought leader in business to business
demand generation, response and ROI
• Provide partners with templated or custom
campaigns
• Full service solutions for any marketing need
• Proven systems
• Long client relationships
• Long-term, stable staff
• Work in 62 countries worldwide
PWR Tools for HP Partners
PWR Tools for HP Partners Services
• Industry leading business to business demand
generation system
• A turnkey package:
Database sourcing and administration
Message development
Dimensional direct marketing
Call center services
Online lead management
Production and fulfillment
• In use by HP Partners for 7 years
• Best practices based on 22 years of data
PWR Tools for HP Partners Benefits
• Industry leading response rates that average
around 40%
• Outstanding ROI
• Extremely easy to implement—just supply
information and receive agreements to meet
• Real time metrics available 24/7
• HP discounts apply to partners
PWR Tools for HP Partners Example 1:
Current Template
PWR Tools for HP Partners Example 2:
Current Template Option
PWR Tools for HP Partners Example 3:
Dedicated BU Message
PWR Tools for HP Partners Example 4:
Custom Campaign
Web Development
Web Development Services
• Content and design for web sites
• HTML programming for finished sites
• Updates to existing sites
• Site hosting and administration
• Animation services for sites and online
presentations
• Backend programming for added functionality
• Solutions for E-commerce, CMS, SEO, etc
Web Development Benefits
• Long experience—Bazzirk was one of the first
companies to market on the world wide web
• In-house interactive department
• Extensive capability for backend development
• World class writers, art directors, and
programmers
• In-house animation services for sites and
presentations
Web Development Example 1
New PWR Tools for HP Partners portal
Web Development Example 2
E-commerce enabled site for HP Partner
Web Development Example 3
CMS enabled site for HP Partner
Web Development Example 4
Interactive presentation for global campaign
Audience Generation
Audience Generation Services
• Creation and implementation of multi-touch
campaigns to bring audiences into events
• Online registration systems to register metrics
and send confirmations and reminders
• Coordination of multiple tactics such as direct
mail, e-mail, electronic media, and telemarketing
• Translation and localization where needed
Audience Generation Benefits
• Seamless implementation of multi-tactic, multitouch campaigns
• Long track record of high registration rates
• Over twenty years experience
• World class creative team
• Highly responsive and attuned to tight deadlines
Audience Generation Example
This campaign to draw an audience to a lunch and
learn event for an HP Partner utilized a postcard,
e-mail blasts, and telemarketing to create a 20%
registration rate…extremely high for this type of
marketing.
Direct Mail
Direct Mail Services
• Sourcing and acquisition of databases
• Database cleansing and optional qualification
• Creative development of message and materials
• Turnkey production and fulfillment
• Real time metrics
• Optional appointment setting service for
respondents
Direct Mail Benefits
• Highly targeted campaigns
• Long track record of high response rates
• Well crafted messages and materials
• Over twenty years experience
• World class creative team
• Highly responsive and attuned to tight deadlines
Direct Mail Example
This high-impact (10”x13”) postcard was created
and mailed for HP Partner Logicalis.
Radio
Radio Services
• Concept and copy development
• Casting voice talent
• Soundtracks with the option of original music
• Turnkey production of finished spots
• Distribution to media
• Optional media placement
Radio Benefits
• Award-winning writers and producers
• Effective, well-produced messages
• Over twenty years experience
• Optional services for video or multimedia
production
Radio Examples
To play these examples, please have your
speakers on and click on the “speaker” icon
below. The spots are (1) a traffic builder for a
Houston real estate development and (2) one of
Bazzirk’s own “Tech Ranch” radio shows.
Timber Grove “Adam and Eve” :60
Sample from Bazzirk’s “Tech Ranch” Show
Call Center
Call Center Services
• Verification and cleansing of data on campaign
databases
• Identification of decision makers in accounts
• Account qualification
• Follow up to campaigns
• Appointment scheduling
• Lead nurturing
• Gaining opt-in for e-mail addresses
Call Center Benefits
• Focus on decision maker calls—no consumer
calls
• Experienced callers comfortable in conversation
with high level decision makers
• Expertise in technology campaigns
• Calling is typically integrated with other
campaign tactics, making the strategy more
efficient and effective
• Call Center is in-house, tightly managed
• Delivery of metrics on calling programs
Call Center Example
The Bazzirk Call Center is an integral part of all
PWR Tools campaigns, as well as many other
types of campaigns for HP Partners.
Global Capabilities
Global Marketing Services
• Translation and localization of campaign
materials
• Turnkey management of global fulfillment
• Extension of all services to global campaigns
Global Marketing Benefits
• Over twenty years experience in global
marketing
• Extensive experience on behalf of HP Partners
worldwide
• Careful coordination of approvals and
communications regarding localization
• Use of longtime, trusted vendors for translation
and other outsourced services
• Sensitivity to potential cultural and fulfillment
issues
Global Marketing Example
This Korean campaign for an HP software
development partner produced a partner-reported
ROI of 430:1.
The Bottom Line
• Bazzirk is your best option for any marketing need
• Templated, ready-to-run campaigns with preapproved HP messages
• Full service solutions and custom campaigns
in any media
• Proven results, HP expertise
All materials © Bazzirk, Inc. 2010. Bazzirk, PWR, PWRplay, PWR Tools, PWRline, PWRtrax,
PWRset, and PWR System are trademarks of Bazzirk Inc., and no license is granted to use
these trademarks. Bazzirk is the sole and exclusive owner of PWR methodology, including
all intellectual property with respect thereto. PWR includes the methodology employed in the
marketing process, and all associated software, in all forms and formats, together with any
modifications, enhancements, revisions, derivative works, or substitutions that may be made
from time to time. All copies of the foregoing and all intellectual property rights throughout
the world in PWR are and shall remain the sole and exclusive property of Bazzirk.
Contact:
Kirk Wilson
President/Creative Director
Bazzirk, Inc.
512-418-8500 x200
[email protected]