The Journey Towards Smoke Free
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Transcript The Journey Towards Smoke Free
The Journey Towards
Smoke Free
Smoke Free School Grounds
Tanya Barnes Matthews
Living Healthy Schools Conference
September 2007
The Journey Towards
Smoke Free
Tobacco Reduction Strategy
Alliance for the Control of Tobacco
A Dozen Reasons Why
The First Year
The Journey Continues
The Road Ahead!
Provincial Tobacco Reduction
Strategy
Tobacco is the leading cause of death & disability
Meant to provide direction for government and
non-government health organizations and partners
for comprehensive tobacco reduction initiatives for
2005-2008
The Newfoundland & Labrador
Alliance for the Control of
Tobacco
Four main goals:
Prevention – preventing people from starting to smoke
Protection – Protecting people from the harmful effects of
SHS
Cessation –helping smokers quit smoking and remain
smoke free
Denormalization – positioning smoking so that it is no
longer the norm in society
A Dozen Good Reasons…
1.
2.
3.
4.
Tobacco kills
Tobacco is a drug
Tobacco is addictive
Second hand smoke
kills
These too…
5.
6.
7.
8.
Opportunity
knocks!
Gateway drug
Conflicting
messages
Perception of social
acceptance
And don’t forget these…
9.
10.
11.
12.
Reality check – Smoke
free work
Laws prohibit youth
purchasing
Liability issues
It’s the right thing to do!
A journey of a thousand steps…
September 2006 all 5 school regions voluntarily
adopted a smoke free school grounds policy
Much work and advocacy had been invested in
creating a climate that was ready for this step
TROY 2006
Healthy Students Healthy Schools Summit 2006
Smoke-free Activist Tool-kit Pilot 2005
799 steps left to go…
Informing the public was an important component
of the implementation
Alliance for the Control Of Tobacco (ACT) took a lead role in
a promotional campaign announcing and supporting smoke
free school grounds
Radio & Newspaper ads
Going a little further
A survey was conducted in the fall with school
administrators:
They needed support to communicate the message to their
students, parents and general public
ACT responded:
“Welcome to our Tobacco Free School”
banners were
supplied to all schools, printed in English & French.
Media blitz
ACT coordinated a mass media campaign to keep
the focus on youth and to keep messages consistent
(December - March)
Be Free – Smoke Free
Television & Print ads
Stepping up to the front line
Resources to support being 100% smoke free
within schools:
Smoke Free Schoolyards Initiatives CD (Jr. & Sr. High)
Prevention education resources
Grades 7 – 9 Smoke Free Activist Tool Kit
Grades 4 – 6 Science, Tobacco & You
Grades K – 3 Smoke Free Colouring Book
Walking in their shoes…
Cessation Support for students:
Kick the Nic
Smoker’s Helpline introduces Schools’ CARE
Program
The CARE Program
How it Works
Ask if the student smokes
Advise that they should quit and receive support
Refer them to the Newfoundland and Labrador SHL
Complete referral form online at
www.smokershelp.net – available Nov 1, 2006
Email Hit send! – SHL will email the student to set up
counseling and referral to other cessation services.
Check Point – End of year 1
A second survey of principals
revealed:
Smoking students moved to
edge of property
Still in full view of school
School still has a smoking
problem
Parents & visitors not always
adhering to policy
After – school users not always
compliant
The Journey Continues - 2007
ACT’s Support Plan
Outdoor signage for all schools
Brochure to target smoking teens
Tips on how to increase compliance of
parents & visitors
Dept. of Health & Community Services
Roundtable on Youth Cessation (Research, Policy & Practice)
Health Canada Proposal
Develop School Cessation Protocols (Range of Interventions)
SMOKE FREE
GROUNDS
The Road Ahead…
Continued vigilance
Prevention
Cessation support
Denormalization
A Long Road Ahead…
% of population aged 12 + who are
current smokers
40
2000 2001
2003
20
0
2005
western
NL
2000 -2001
30.8
29.3
2003
26.5
23.8
2005
25
23.4
Stats Canada, CCHS
A Closer Look at Girls
Smoking Trends Females aged 12+
80
60
40
20
0
1995
2001
2003
2005
31
24.9
21
22.2
occasional
smoker
3.9
3.9
3.7
initiation age <19
61.6
60.7
71.6
initiation age <15
9.2
13.2
20.4
daily smoker
A Closer look at Boys
Smoking trends: Males
100
Current smoker
80
Occasional
Smoker
Initiation age
<19
Initiation age
<15
60
40
20
0
1995
2001
2003
2005
32
30.2
20.8
19.7
3.9
6.6
4
Initiation age <19
83.7
72.1
86.3
Initiation age <15
26.4
22.1
22.5
Current smoker
Occasional Smoker
Next steps:
Smoke free sport/recreation areas
NS already there!
POS advertising
Smoke free entrances at post-secondary institutions
(MUN)
Smoke free hospital grounds
365 steps to go…
Tobacco control is a community concern – there’s a
role for everyone to play
We’re happy to be working with schools to make
Newfoundland and Labrador a healthier province.
We, as parents, and society do not
want our children exposed to
asbestos, mould or lead, so why are
smoking and second hand smoke
any different?
Your Story…
What has been your school’s experience with
implementing the smoke free grounds policy?
How has the community responded to smoke free
school grounds?
What additional support or resources would you
like to have available?
Other comments or questions….