Transcript Mike Short

Dr Mike Short
VP Telefónica
[email protected]
Digital transformation
through mobile technology_
Telefónica a leading company in global telecoms
313 million
customers
24
countries
A world leading provider
of integrated mobile,
fixed & ICT services
120,000
employees
Full network operations (21)
Service reach (152)
€57
billion
revenue
The mobile phone turns 40
1973
1983
1G
First
mobile
call
1993
1999
2G
2003
2007
2013
4G
3G
Motorola
DynaTAC
8000X
Nokia
Communicator
Motorola
International
Nokia
2110
Samsung
Galaxy SIII
Nokia
N80
O2 Xda
Motorola
StarTAC
Nokia
8110
2014
Motorola
Razr
BlackBerry Z10
Nokia
1200
Apple
iPhone
Samsung
Galaxy S4
Everyone now has the power to innovate
in a digital world thanks to the marriage
between the two great innovation
platforms of the 21st century: internet
and mobile.
Dr. Mike Short, VP Telefónica,
Financial Times, April 2013
Smartphone users still rising
As people convert from mobiles to smartphones there’s a huge upside still to
happen
Global Mobile Users
2013 estimates
5Bn
4Bn
3Bn
2Bn
1.5Bn
1Bn
Smartphones
Mobile phones
Source: Morgan Stanley Research estimates.
One user may have multiple devices. Subscription numbers may be higher than User
numbers.
see the world
differently_
analog
_
from
to
digital_
from
unconnected_
to
connected_
We’re communicating
more than sleeping
8hrs 41m
The average UK adult is now
spending more time using media than
they are sleeping. 8h 41m
communicating versus 8h 21m
sleeping
Source Ofcom August 2014
We’re even better connected_
4G Mobile
Public Wifi
Superfast Broadband
 6 million UK 4G mobile
subscribers
 73% of premises are in
areas with 4G coverage
 11m O2 wifi users
 10,000 hotspots
 26.1 million superfast
fibre broadband
connections
 Up 58%
Smart metering_
A stepping stone to the
smart home
Coverage targets
80%
97%
99%
2015
2017
2021
Smartphones are used everywhere
97%
Home
85%
On the move
72%
Work
64%
In-store
Coffee Shop
61%
Public Transport
61%
59%
Restaurant
52%
Social Gathering
44%
Airport
28%
Doctors
School
Source: Google Survey on Internet Usage, H1 2013
16%
Time spent per day by O2 UK smartphone users,
by application
25 mins
Browsing the internet
128
TOTAL
MINUTES
PER DAY
17 mins
Social networks
16 mins
Listening to music
14 mins
Playing games
12 mins
Making calls
11 mins
Email
10 mins
Texting
Watching TV/Films
9 mins
Reading books
9 mins
Taking photos
3 mins
Source: UK Smartphone Data 2012 (O2 users only)
Not so long ago, people
just danced at concerts.
Now they click, video,
share & tweet_
Media + Data Upload + Sharing from mobiles =
Ramping fast and is still in early stages
First
Photos
Now
Video
Ramping fast
Explosive growth
but still early stage.
Audio
Data upload
Still emerging
Still emerging
Mobile traffic as % of total Internet traffic
Global mobile Internet traffic as a % of total Internet traffic 2009-2013
35.0%
30.0%
Actual Q1 14
25.0%
20.0%
15.0%
15.0%
10.0%
10.0%
5.0%
6.0%
0.9%
2.4%
0.0%
2009
2010
2011
2012
2013
2014
2015
Source: Statcounter Global Stat 5/13.
YouTube uploads reach 100 hrs per minute
6 years ago it was nada.
No. hours of video uploaded to YouTube every minute
120
100hrs
per min
100
80
60
40
20
0
2007
2008
Source: YouTube
2009
2010
2011
2012
2013
Technology cycles
Still early cycle on smartphones & tablets.
Now wearables coming on strong, faster than the typical 10-year cycle.
1960s
1970s
1980s
1990s
2000s
Today
Mainframe
computing
Mini
computing
Personal
computing
Desktop
Internet
computing
Mobile
Internet
computing
Wearable/
Anywhere
Internet
computing
Sensor-enabled wearable technology
Where technology meets fashion
Hands-free
Always on
Voice or gesture control
Low power consumption
Instant wake
Background
working/sensing
Development
rd party apps
Platform
3
Environment aware
API partners
Accessories
GPS
Accelerometer
Compass
Camera
Attention-getting
Less distracting when
receiving alerts,
reminders and
messages
Connected
Wifi
3G/4G
Bluetooth
NFC
Source: MIT, KPCB
The Digital Business
Work smarter
Business growth
Productivity and efficiency
Sell and serve smarter
Attract
Getting online and being seen through all channels
Both internal and external audiences
Retain
Serving customers better. Getting closer to them:
being more responsive and interactive
Grow
Outsourcing the business model and IT to be more
efficient, agile and productive
Social Media
IoD and O2 survey
74%
of businesses use
social media*
Is your web site mobile ready?
Businesses are moving to ‘mobile first’
77%
More than ¾
of small
businesses
are using
mobile
technology
Mobile web sites are
leading the charge
34%
Up from 66% in
2013
60%
32%
Have interest in mobileoptimising their web site in
the next 6 months
Source: Constant Contact, June/July 2014
Other areas to explore
Location-based marketing
Business messaging
O2 Wifi gives us a channel for direct
communication with customers and visitors
Large carousel
Personalised
page
Promo boxes
Screen fold
Apps of the day
Search bar
With a growing audience reach and profile
11m registered O2 Wifi users
Over 3m active on their smartphones
and tablets in leading venues like
Debenhams, over the last 30 days.
Gender and age distribution
25%
28%
22%
61%
14%
39%
5%
4%
2%
0-15
16-24
25-34
35-44
45-54
55-64
65+
Mobile cloud services
Moving to digital through the cloud
Connectivity. Devices. Digital
Technology enables you to do most
things anywhere through
connectivity_
Summary_
Consumer behaviour, expectations and
distribution channels are all changing.
Businesses need to respond to stay ahead
Digital technology is a key enabler for better
engagement , improving customer relationships
and business transformation
Web mobility , Apps and Cloud based services
are all providing new and cost effective solutions
Internet of things and video solutions will add to
this.
Is your Business
digital?
Virtual online events
• Inspiration: Finding (and protecting) time to work on our businesses
• Discovery: how technology can help improve your overall productivity and
allow your business to stay ahead of the game
• Know how: Boost your digital business knowledge about the latest O2 digital
products and learn how they can make your business more efficient
webcasts.com/powerhour
Thank you
thebusiness.o2.co.uk