Transcript Canopy presentation

Motorola Professional Services
Canopy pilot projects
Sobral
Motorola Confidential Proprietary
Brazil
Motorola Professional Services
February 2003 - Canopy pilot project
Jaguariúna
and
Campinas
Motorola Confidential Proprietary
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
Internet access
Prime coverage (3 km)
Coverage w/ reflector (16 km)
Coverage w/ backhaul unit (32 km)
Example of secondary cell
Motorola Confidential Proprietary
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
19
20
18
16
15
17
01
02
03
04
07
05
08
11
10
06
13
09
12
Telemar internet access
Motorola Confidential Proprietary
14
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
Sobral solutions showcase
 Administration of public resorts:
 Model for city administration (Security, health, education)
(Candidate to PMAT public fund for administrative improvements)
Telemedicine
 Digital citizenship projects:
 Public Internet access points (free access) and mobile bus
 IP phone and IP TV service for communication w/ citizen;
(Candidate to FUST public fund for telecommunication access)
Remote education
 Access of remote communities of the North-East:
 Development of telemedicine (“Saúde familia”)
 Development of remote education
Motorola Confidential Proprietary
Surveillance of public areas
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
Concepts of the pilot
Motorola Confidential Proprietary
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
Barriers for development of the North-East
 Huge geographic extension of Brazil
 Heterogeneous social environments
 Heterogeneous economical environments
 Heterogeneous development levels
 Difficulty to integrate and administrate the national community




Distance
Isolation of remote communities
Shortage of highways, railroads and communication insfrastructure
Lack of resources to develop infrastructure
Communication technology can break barriers
e.g Cultural leveling per television or communications improvement thru phone/cellular coverage
Motorola Confidential Proprietary
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
Technology as a means to break barriers
 Broadband Internet technology is a means to:




Ensure virtual proximity of remote communities
Facilitate country administration
Promote social development (telemedicine, remote education, information)
Promote national integration
Broadband Internet services will unleash profound industrial and social changes,
comparable to the changes resulting from the construction of highways or railways
e.g. in the 19th. century in the US.
 Canopy is the missing link to provide Internet in remote communities
Canopy has an huge potential in Brazil
Motorola Confidential Proprietary
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
Momentum
 Technological momentum:
 Canopy beats competing technologies for most rural applications
 Competitors will catch up 2004 the latest
 Political momentum:
 Government focus on social development and national integration
 Anxious quest for new technologies to drive development
 Exposure of the Sobral experiment:




Ministery of National integration (Ciro Gomes native from Sobral)
Ministery of Health ( “Saúde familia” program - Dr. Odorico)
Ministery of Education (National priority)
Ministery of Telecommunications (Approval process in Anatel)
Ideal momentum for Canopy AND for Motorola Brazil
Motorola Confidential Proprietary
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
Partners
Motorola Confidential Proprietary
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
Sobral: ideal stage to demo potential impact for Brazil
 Urban environment of Sobral
 Fairly developed urban area
 Internet expertise and access to telecommunications services
(Click here)
Cid Ferreira Gomes
Mayor of Sobral
 Regional environment
 Underdeveloped region – low population density
 Precarious infrastructure / shortage of resources
 Precarious public services (health, education)
 Progressive administration - leadership in social programs
 Searching for ways to drive economic and social development
 Perceives technology as means for development
Dr. Luis Odorico Monteiro de Andrade PhD
 Ongoing programs for social development
Director of social development and health
Motorola Confidential Proprietary
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
Edumed: provide solutions and open new markets
 Specialized since 2000 in development of solutions for:




Telemedicine
Distance education
Multimedia service providing
Webscasting and Webstreaming
Prof.Dr. Renato Sabbatini
Director Edumed research institute PhD
 Excellent access to social partners:




Maintained by a consortium of over 20 health institutes
Profound familiarity with Brazil health, education and academic environments
Partnership with numerous health, education institutions and Embratel
Non-Profit institute certified for most public grants and programs
 Opens access to markets new to Motorola
Motorola Confidential Proprietary
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
Business potential
Motorola Confidential Proprietary
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
Expected demand for Canopy products and solutions
 Overwhelming demand for Canopy and related Motorola products and services
 Security, education, health and administrative solutions for cities, state and federal entities
6,700 city administrations
500,000 schools
7,000 hospitals
85,000 public health care units
65,000 ambulatory units
Innumerous public or private resorts to administrate
 Excellent platform to obtain development funds
From left to right:
Prof. Sabbatini, Dr. Odorico, x. xxx (BNDES), René
 FUST: special fund for dissemination of telecommunication access: 800 Million US$
 PMAT: special fund for improvement of administrative efficiency: 400 Million US$
 FINEP
BNDES committed 600 KUS$ for Sobral pilot solution
Motorola Confidential Proprietary
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
Sales estimate
Canopy Radio Shipments
6000
5000
 Current US sales: 5,000 units per month
 Just another ISP telecommunication equipment
Units
4000
3000
2000
1000
 Brazil sales
0
2001
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
2002
 Canopy is THE solution for country wide low cost communication demand
 Will be positioned as
 Equipment for communication of Internet service providers (ISP)
 AND solution for Brazilian communities
 Estimate: > 5,000 units per month or > 4 Million US$ per month
50 Million US$ per year is a reachable target
Canopy will strongly vitalize Motorola business in Brazil
Motorola Confidential Proprietary
R.F. Feb. 2003
OCT
NOV
DEC
Motorola Professional Services
February 2003 - Canopy pilot project
Telexpo March 25-28
 Video screen with recurring clips on:
• Canopy system
• Belem ISP solution
ISP market
• Sobral community solution Community market
 Small counter w/ Canopy mockups and min. attendance
 Conference from Edumed
Motorola Confidential Proprietary
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
End
Motorola Confidential Proprietary
R.F. Feb. 2003
Motorola Professional Services
February 2003 - Canopy pilot project
Back
Motorola Confidential Proprietary
R.F. Feb. 2003