Transcript Market Entry Strategy: Market Insights Plan

Comparison of Canopy
900 MHz Point to Multipoint Systems
November 2006
Ray Savich
TM
What Network Operators Say is Important
• Reliable service, predictable availability to tier offerings, position
service
• Easily expanded system to support more subscribers (scalability)
• Increased coverage to reach more subscribers
• Higher throughput to support more simultaneous users
• Easily upgraded solutions to accommodate changing end-user
applications
• Easy to install & maintain, scalable solution at competitive price
• Latest technology to get full benefit
Based on face to face interviews with 39 service providers, 3Q2006
TM
Motorola Today
Strengths
• Broad BWA product offerings
• Licensed / Unlicensed
• Standard / Proprietary
• PTP / PMP
• BPL
• Mesh solutions
• Proven product available now
• Chosen for multiple applications
• Metro WiFi
• Video Surveillance
• VoIP
• Data
• SCADA
• World market share leader in Wireless
Broadband
• Proven North America customer base
• Supplier Reliability
Service Provider Applications
• Capacity injection layer
• Metro WiFi
• BPL solutions
• Enterprise Services
• Cost Effective Network Redundancy
• Network Extensions
• Applications solutions
• Education
• Video Surveillance
• Health Care
• Low priced entry level products
• Upgrades and add-on revenue
• Focus on cost reduction
TM
Comparison:
Low Cost Equipment Provider
Their Strengths
• Low Cost solution
• Higher throughput (in some
cases)
Motorola message Against
Competitor
• Proven reliability– world leader in
unlicensed market share
• Proven supplier
• MOTOwi4 has higher value for
network operators
– Many solutions that can be
tailored to meet specific
performance requirements
– Cost effective way to support
multiple applications
– Higher resale value when
selling the network
• Industry leading C/I ratio to mitigate
self-interference – enables networks
to grow (scalability)
TM
Important Factors for Network Operators
Factor
Canopy
Reliable service, predictable availability to tier
offerings, position service
•Industry leading C/I ratio for interference
tolerance
Easily expanded system to support more
subscribers (scalability)
•Synchronization for reduction of self
interference and enabling scalability
Increased coverage to reach more subscribers
•Multiple solutions to enable network
operators to increase coverage
Higher throughput to support more simultaneous
users
•Multiple systems including 300 Mbps
backhaul to enable flexible network design
Easily upgraded solutions to accommodate
changing end-user applications
•Software downloads of the latest features
managed by CNUT – available at no charge
Easy to install & maintain, scalable solution at
competitive price
•Reliable hardware with field proven <1%
failure rate in actual deployments
Latest technology to get full benefit
•Newly designed modules to enhance 900
MHz coverage coming by 1Q2007
TM
Network Operators Want an Indoor 900 MHz Solution
900 indoor solution. When will this
be ready?
Its all about indoor self install and
NLoS
Indoor NLoS solution would save me many truck rolls. This cant be
done at 5.7 GHz but would work at 900 MHz. We would let UPS do the
truck roll and I would ship SMs and save gas
need a neighborhood remote AP to serve a neighborhood with 900 MHz
Actual Network Operator Comments collected 3Q2006
TM
Remote AP
Overview:
Enables network operators to use Line of Sight systems as an infrastructure layer
to provide NLoS service to a neighborhood. Enables network operators to reach
cul-de-sac locations that are difficult to get to because of terrain
2.4 GHz SM
2.4 GHz AP
CA NOPY
CA NOPY
CA NOPY
CA NOPY
CA NOPY
2.4 GHz SM
with
Remote 900 MHz AP
900 MHz SM
CANOPY
CA NOPY
900 MHz SM
CA NOPY
CA NOPY
CA NOPY
900 MHz SM
CA NOPY
900 MHz SM
Target Availability Late 4Q2006
CA NOPY
TM
900 MHz Indoor Self Install SM
Overview:
This product is designed for easy, tabletop installation by installers or even
subscribers, dramatically lowering installation costs.
Key Features and Capabilities
• Up to ~1 mile average Indoor NLOS range from
AP
• Integrated directional antenna
• Avg. Roundtrip Latency of < 15ms
• 3 Mbps Avg. Usable Throughput
• SNMP v2 manageable
• CIR, NAT, VLAN Tagging, PPPoE client
• Indoor rated power supply plugs directly into
residential electrical outlets
• POTS phone port and Ethernet connection to
PC/WLAN
• Attractive housing design for desktop installations
• Simplified Configuration page and audio
alignment tone for easy set-up
• Consistent with Canopy software
Alpha Trials 4Q2006
Target Availability Late 1Q2007
TM
Reliable, Cost Effective Broadband
Service that Meets Operator Needs
Backhaul
Point-to-point &
Point-tomultipoint
high throughput
Point to Point
Canopy
Powerline
Proven
broadband
wireless access
solution
Extend
connections
using low voltage
powerline
Fixed
Metro - WiFi
Secure
connections over
Wi-Fi & public
safety bands
Nomadic
WiMAX
High-performing,
standards-based
broadband
wireless access
Mobility
Backhaul
Canopy, Powerline
Fixed WiMAX
Fixed, Nomadic, & Mobile WiMAX
Fixed, Nomadic, & Mobile (Future?) Wi-Fi
HSDPA, EVDO
TM
Wireless Broadband Coverage
reaching virtually all spaces…
Remote
Business
Urban
Residential
Suburban
Point-to-Point
Multi-Unit
Rural
TM
MOTOROLA, the Stylized M Logo, and MOTOWI4 are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006
TM
To learn more visit:
www.motorola.com/wi4
TM
MOTOROLA, the Stylized M Logo, and MOTOWI4 are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006