Transcript UCSD Advocacy Program - University of California, San Diego

UNIVERSITY OF CALIFORNIA, SAN DIEGO
Advocacy at UC San Diego 2008
University Communications and Public Affairs
UNIVERSITY OF CALIFORNIA, SAN DIEGO
Advocacy is:
8th
In the
Number of
Biotech
Patents
Issued
 A full range of strategies and activities
designed to enhance support of UC San Diego by
internal and external audiences
 An increased level of awareness and
understanding of the University’s mission, value
and contributions
 A broader base of UCSD’s support among
alumni, elected officials, donors, friends, the
campus community, the media and other important
constituencies
The Milkin Institute
Today, the need to have an effective, engaged
advocacy program is critical. In the era of
constrained resources, advocacy has taken on
greater importance for the campus the UC System
UNIVERSITY OF CALIFORNIA, SAN DIEGO
Goals of Advocacy at UC San Diego
4th
for Best
Positive
Impact on
the Nation
 To have an ever-present voice locally, in
Sacramento, and in WDC that impacts the
decisions made which affect the campus
community.
 To consistently communicate our strengths
and impact the ways that will influence outcomes
on issues important to the UCSD community
 To develop a diverse team of stakeholder
advocates to convey UC San Diego’s message,
“Local Impact • National Influence• Global Reach,”
to targeted institutions and in their own communities to
help enhance our overall support base
Washington Monthly Guide
UNIVERSITY OF CALIFORNIA, SAN DIEGO
Elements of Advocacy
8th
Best Public
University in
the Nation
 People: staff, students, faculty, friends, donors,
alumni, neighbors, etc
 Partnerships: local constituent groups,
chambers of commerce, community groups, etc
 Relationships: build productive, sustainable
relations with community and elected officials
 Communications: internal and external
collaboration, messaging, activation and
implementation
U.S. News and World Report
UC San Diego Advocacy
Alumni
Donors
State
Decisions on:
Campus and Higher
Ed Issues
Supporters
Key Messages
Influence Education Policy
Key Messages
Crisis Management
Opportunity for Growth
Broaden Constituent
Base
Media
Students,
Faculty and
Staff
Opinion
Leaders
Friends
Who are our targets?
UNIVERSITY OF CALIFORNIA, SAN DIEGO
Federal Officials: Washington DC
President and his cabinet
Senators: Barbara Boxer and Dianne Feinstein
San Diego Congressional Delegation
Susan Davis UCSD Campus & Medical Center
Brian Bilbray
Darrel Issa
Bob Filner
Duncan Hunter
Federal Agencies:
HHS, NOAA, EPA, NIH, NSF, Dept of Ed
Who are our targets?
UNIVERSITY OF CALIFORNIA, SAN DIEGO
State Officials: Sacramento
Governor and his cabinet
San Diego Delegation
*Sen. Mark Wyland Vice Chair, Senate Education Committee
*Sen. Christine Kehoe UCSD Campus and Medical Center
*Sen. Denise Ducheny Chair, Senate Budget Committee
Assm. Martin Garrick
*Assm. George Plescia UCSD Campus
*Assm. Lori Saldana UCSD Medical Center
Assm. Joel Anderson
*Assm. Shirley Horton Vice Chair, Assm Education Committee
Assm. Mary Salas
Senate and Assembly Leadership
State Agencies
California Coastal Commission, CalTrans, State Office of Historical
Preservation
Who are our targets?
UNIVERSITY OF CALIFORNIA, SAN DIEGO
Local Officials: San Diego Region
County Board of Supervisors
including:
Greg Cox Chairman
Ron Roberts UCSD Medical Center
Pam Slater-Price UCSD Campus
City of San Diego
Mayor Jerry Sanders
Council members
*Scott Peters Council President & UCSD Campus
Kevin Faulconer
*Toni Atkins UCSD Medical Center
Tony Young
Brian Maienschein
Donna Frye
Jim Madaffer Council President Pro Tem
*Ben Hueso California Coastal Commissioner
School Boards including SDUSD, Supt. Terry Grier & Pres. Katherine Nakamura
Other Incorporated Cities, Agencies and Community Groups
UNIVERSITY OF CALIFORNIA, SAN DIEGO
Who is the UCSD Advocacy Team?
YOU!
 People who are invested in the success of
the University
 Those who are active in community, politics,
science, education, business, arts, etc
 Leaders who have personal relationships and
the respect and credibility of decision makers.
YOU!: Community and Business Leaders, Board of
Overseer Members, Foundation Trustees, Parents,
Donors, Alumni, Faculty, Staff, and Students
UNIVERSITY OF CALIFORNIA, SAN DIEGO
Advocacy Issues
9th
in the
Nation for
International
Relations
Studies
Proactive
 Promoting UCSD’s impact on the region/world
-
Alumni and friends of UCSD attend UC Day in Sacramento
-
Partner in EDC’s Global Partnership forum
-
Chancellor and Staff participate in MLK parade
 Ensuring budget and research funding
-
Trustee John Davies called Senate Minority Leader
Dick Ackerman to ensure UC’s budget was approved
-
Alumnus Mark Diamond meets with legislator’s on funding
for Cal IT2 and budget
 Coordinating long range development plan
-
Foreign Policy
Vice Chancellor Matthews meets with Kumeyaay Tribe
members for discussions on University House
UNIVERSITY OF CALIFORNIA, SAN DIEGO
Advocacy Issues
7th
in R&D
Expenditures
in the
Nation
The National Science Foundation
Reactive

MTS issue: Need stops for buses, elected officials
need to engage MTS board members on UCSD’s behalf

University House: Prof. Jim Posakony appears in video
presentation urging support for project at Regents
meeting

Support for research budget: Advocates sent emails
to elected officials thanking them for passing the budget

North Campus Housing Issue: Transfer student
Marwan Azzam wrote a letter to Union-Tribune and The
Guardian supporting UCSD’s position on building North
Campus Student Housing
UNIVERSITY OF CALIFORNIA, SAN DIEGO
What do we need from you?
“Hottest”
School
for
Science
Newsweek
Our Advocates – Your Commitment to this Project
 Phone calls & letters to elected officials &
decision makers
 Participating in E-mail campaigns
 Attending community or business events
 Visits in District and State Capitol offices with
elected officials
 Letters to the editor, op-ed’s, letters to your
friends and contacts
 Advocating for UCSD at your non-UCSD boards
and other organizational meetings
UNIVERSITY OF CALIFORNIA, SAN DIEGO
How do we measure success?
9th
Best High
School in
the Nation
•
Preuss
School
Newsweek
 Ensure UCSD has adequate resources to meet
its mission & goals in education, research and
community involvement
 Build positive connections with federal, state &
local officials
 Educate officials on how their actions impact the
university community and ultimately their district
 Involve and invite elected officials to campus
events regularly
 Become a resource for information, hearing sites,
testimonies, research, venues for events, etc
UNIVERSITY OF CALIFORNIA, SAN DIEGO
Become a UCSD Advocate!
WE
WANT
YOU
Contact Us: www.advocacy.ucsd.edu
Jeff Gattas
Director of Advocacy
[email protected]
858-822-6914
Dominique Cano-Stocco
Associate Director of State
and Local Government Relations
[email protected]
858-822-0142