Transcript Document

Capitalizing on the Pope’s visit to the
United States in September 2015
Rita Buettner, Loyola University Maryland
Deanna Howes, AJCU
Joe Lunardi, Saint Joseph’s University
Rev. Michael J. Sheeran, S.J., AJCU
The first Jesuit Pope is coming to the U.S.
How can Jesuit colleges and universities make the most of this
publicity and media opportunity before, during, and after his visit?
Tentative schedule for the papal visit:
 Sept.
22: Pope Francis arrives in Washington, D.C.
 Sept. 23: Pope Francis visits White House
 Sept. 24: Pope Francis addresses joint session of
U.S. Congress
 Sept. 25: Pope Francis addresses the General
Assembly of the United Nations in New York
 Sept. 26-27: Pope Francis participates in the World
Meeting of Families in Philadelphia
 Sept. 27: Pope celebrates outdoor Mass in
Philadelphia
Advertising possibilities
-
Fr. Sheeran presentation
SJU possibilities
Creating media opportunities prior to the visit
 Op-eds

authored by presidents, students, and others
 Faculty

Theology, history, government, and more
 Social



experts
media
Create a hashtag for Jesuit colleges and universities to use
Invite students and others going to Philly to journal, blog, tweet,
Instagram, etc., on their journey
Identify alumni who are involved/going
Creating owned media
 Compile
 Jump



video: “What does Jesuit mean to you?”
into the conversation.
Tell your own stories related to Pope Francis
Share your own Q&As with faculty experts
Post op-ed/reflection pieces related to the visit/papal
history/faith
Create your own
events related
to the visit
-
Service bouquet
-
-
-
-
Day of service/service
event
Students sacrifice
something; universities
give money saved to
cause
Other Campus Ministry
ideas
Broadcast the papal
Mass on campus
Ways to build community and attention among
AJCU institutions
 If
students from all 28 colleges and universities are at
SJU together, how can we share that story?
 Give each student a passport. Each college or
university could design its own stickers to distribute.
 Tangible ideas for each institution to bring? Prayer
cards or something else to give out to all they
encounter with a link to info on Jesuit education?
Other ideas? Next steps?