Transcript 投影片 1 - Pui Ching Middle School

Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Paper 3 Listening & Integrated Skills
Unit 5 Communicating: the Media & Publications
Skills Development
Listening skill: understanding advertisements
Exercise 1
Exercise 2
Listening skill: understanding figurative language
Exercise 3
Reading skill: extracting information from advertisements
Exercise 4
Writing skill: writing promotional leaflets
Exercise 5
Exercise 6
Practice Paper
Part A:
Part B:
Task 1
(Section 1)
(Section 2)
Task 2
Task 5
Task 8
Task 3
Task 6
Task 9
Task 4
Task 7
Task 10
Data File
http://www.aristo.com.hk
1
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
SKILLS DEVELOPMENT
Learning focus
Understanding advertisements
Understanding figurative language
Extracting information from
advertisements
Writing promotional leaflets
P.1
http://www.aristo.com.hk
2
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Listening skill: understanding advertisements
The media industry is a major industry in the world
today. There are many text types associated with
the media (e.g. advertisement). Advertisements
are everywhere in newspapers, on public transport,
on the television, etc. Jargon is commonly found in
advertisements. Therefore, it is important that you
learn to infer the meaning of unfamiliar jargon.
P.1
http://www.aristo.com.hk
3
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
In the Exam, you may be asked to listen to:
•
an advertisement (ad)
•
an evaluation of an advertisement
•
a discussion about the production of an
advertisement, etc.
P.1
http://www.aristo.com.hk
4
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Advertisements are persuasive texts. Their purpose is to
persuade you to:
•
buy
•
believe
•
do
P.2
http://www.aristo.com.hk
5
Unit 5 Communicating: the Media & Publications
to infer the
meaning of
unfamiliar
jargon
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
STRATEGY
You can infer the meaning of jargon by using:
•
context
•
logic
•
general knowledge
P.2
http://www.aristo.com.hk
6
DEVELOPING SKILLS Set B Book 5
Unit 5 Communicating: the Media & Publications
to infer the
meaning of
unfamiliar
jargon
Paper 3 Listening & Integrated Skills
Context
• note words you
hear before and
after an unfamiliar
word/expression
• relate the information to
the situation/background
&
of what you are listening
to
+
P.2
http://www.aristo.com.hk
7
DEVELOPING SKILLS Set B Book 5
Unit 5 Communicating: the Media & Publications
to infer the
meaning of
unfamiliar
jargon
Paper 3 Listening & Integrated Skills
Logic
e.g. if you are listening for disadvantages, it is likely
that an unfamiliar word/expression within a list of
negative points is going to be an advantage
+
General knowledge
e.g. your background knowledge of the situation
P.2
http://www.aristo.com.hk
8
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Advertisements use specific features and
strategies to persuade. Let’s look at some
common features and strategies related to
advertising.
P.2
http://www.aristo.com.hk
9
DEVELOPING SKILLS Set B Book 5
Unit 5 Communicating: the Media & Publications
Paper 3 Listening & Integrated Skills
slogans
music
– phrases that are easy to remember,
e.g. ‘Brilliant white – for whiter and
brighter clothes!’
– in the background/at
the beginning/end
FEATURES
jingles
– songs that are
memorable
word play
– using words/
expressions that can have
more than one meaning
P.2
http://www.aristo.com.hk
10
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
promises
fear
– to scare into action, e.g.
health advertisements,
safety warnings, etc.
Advertising features are
quite easy to identify in a
listening task. Advertising
strategies can be more
challenging to identify as
they are often inferred.
– to lure with the idea that
something good will happen,
e.g. clear skin, happy holiday,
hair growth, etc.
STRATEGIES
special offers
– to lure with gain, e.g. reduced
prices, sales, etc.
P.3
http://www.aristo.com.hk
11
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Exercise 1
You are studying advertising. Your teacher has asked
you to listen to several radio advertisements. Listen to
the recording and complete the note sheet below. Follow
the examples.
P.3
http://www.aristo.com.hk
12
Unit 5 Communicating: the Media & Publications
Ad
Product
Target Audience
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Feature and/or
Strategy Used *
music
1
CDs
young adults/


slogan 
teenagers/students
fear

special 

offer
promise 
music
2
antismoking
smokers/people
who smoke

slogan 

fear


special 
offer
promise 
* Tick the appropriate boxes.
P.3
http://www.aristo.com.hk
13
Unit 5 Communicating: the Media & Publications
Ad
3
4
Product
radio show
green fuel
Target Audience
people interested
in investing/
financial advice
drivers
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Feature and/or
Strategy Used *
music


fear
word
play

special 
offer

promise 

music

fear

jingle


special 
offer
promise 

* Tick the appropriate boxes.
P.3
http://www.aristo.com.hk
14
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
TAPESCRIPT
Announcer:You are studying advertising.
Your teacher has asked you to
listen to several radio
advertisements. Listen to the
recording and complete the note
sheet below.
Speaker:
Advertisement 1
Male:
(music playing) Hey there! It's
Leo, your favourite HK Radio DJ!
T43
http://www.aristo.com.hk
15
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Exercise 2
You are Iris Chan. You and your colleagues are
discussing an advertisement for your company. As you
listen to the recording, complete the client feedback form
below by circling a score for each aspect of the
advertisement. In addition, complete the suggestions.
think of a synonym for
‘advertisement’
Preview and predict:
use the hints in blue
to guide you.
P.4
http://www.aristo.com.hk
16
DEVELOPING SKILLS Set B Book 5
Unit 5 Communicating: the Media & Publications
Paper 3 Listening & Integrated Skills
Account: Jensen & Jensen
Product No.: JJ 10A
Client Feedback Form
think of synonyms for
these descriptors
Needs
improvement
Satisfactory
Good
1
2
3
1
2
3
1
2
3
I Concept & Strategies
Selling point is clear
Commercial is memorable
Commercial is persuasive
the answer
needs to be
inferred
P.4
http://www.aristo.com.hk
17
DEVELOPING SKILLS Set B Book 5
Unit 5 Communicating: the Media & Publications
Paper 3 Listening & Integrated Skills
Needs
improvement
Satisfactory
Good
Images are effective
1
2
3
Music is appropriate
1
2
3
Commercial is attractive
1
2
3
Pace of speech is appropriate
1
2
3
Speaking is clear
1
2
3
Speaker’s voice is appropriate
1
2
3
II Audio & Visual
P.4
http://www.aristo.com.hk
18
Unit 5 Communicating: the Media & Publications
III Suggestions
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
predict language that could be
used to give suggestions
(1) use a friendly female voice
(2) put more emphasis on (our) special offers for
the summer
(3) ask more questions, e.g. Fed up with
housework? Need a quick escape from it all?
P.4
http://www.aristo.com.hk
19
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
TAPESCRIPT
Announcer:You are Iris Chan. You and your
colleagues are discussing an
advertisement for your company.
As you listen to the recording,
complete the client feedback form
below by circling a score for each
aspect of the advertisement. In
addition, complete the
suggestions.
Iris:
Okay. So we've got the first draft
T43-44
http://www.aristo.com.hk
20
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Listening skill: understanding figurative language
Figurative language is a way of using words or
expressions to bring something you are describing
to life. It is often used in advertising.
P.5
http://www.aristo.com.hk
21
Unit 5 Communicating: the Media & Publications
What’s wrong with this
computer?
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
It’s a dinosaur! It takes
a long time for websites
to load!
P.5
http://www.aristo.com.hk
22
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Look at the following examples of figurative
language.
P.5
http://www.aristo.com.hk
23
Unit 5 Communicating: the Media & Publications
Figurative
language
• use ‘like’ + noun OR
‘as … as’ + noun
• saying something is
something else;
metaphors
Paper 3 Listening & Integrated Skills
Explanation
• comparing two
dissimilar things;
similes
DEVELOPING SKILLS Set B Book 5
• do not use ‘like’ + noun
OR ‘as … as’ + noun
Example
Your towels can be as
white as snow!
Are you drowning in a
sea of paper?
P.5
http://www.aristo.com.hk
24
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Figurative
language
Explanation
Example
personification
• attribute human actions
or feelings to something
that is nonhuman
Fed up with the wind
cutting through your
jacket?
alliteration
• using the same sounds
at the beginning of each
word in an expression
There are fabulous
photos at Fred’s
photography studio.
P.5
http://www.aristo.com.hk
25
Unit 5 Communicating: the Media & Publications
Figurative
language
Explanation
rhetorical
questions
• asking questions but not
wanting or expecting
answers
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Example
Why wait? (= Don’t
wait!)
P.5
http://www.aristo.com.hk
26
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Exercise 3
You are Nelly Tam. You work for an advertising agency.
You and your colleagues are discussing five products.
As you listen, complete the note sheet below. One has
been done for you as an example.
P.6
http://www.aristo.com.hk
27
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
NOTE SHEET
Product:
Summer school
________________________________
Type of ad:
TV
________________________________
Learning is fun
Selling point: ________________________________
metaphor
Figurative language used: _______________________
P.6
http://www.aristo.com.hk
28
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
NOTE SHEET
Product:
Japanese set meals
________________________________
Type of ad:
magazine
________________________________
special set meals throughout the day
Selling point: ________________________________
rhetorical question
Figurative language used: _______________________
P.6
http://www.aristo.com.hk
29
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
NOTE SHEET
Product:
toothpaste
________________________________
Type of ad:
outdoor widescreen TV
________________________________
low/affordable prices
Selling point: ________________________________
simile
Figurative language used: _______________________
P.6
http://www.aristo.com.hk
30
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
NOTE SHEET
Product:
cakes
________________________________
Type of ad:
magazine
________________________________
discount
Selling point: ________________________________
personification
Figurative language used: _______________________
P.6
http://www.aristo.com.hk
31
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
NOTE SHEET
Product:
Ben’s Butcher
________________________________
Type of ad:
radio
________________________________
one-stop shop for meat
Selling point: ________________________________
alliteration
Figurative language used: _______________________
P.6
http://www.aristo.com.hk
32
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
TAPESCRIPT
Announcer:You are Nelly Tam. You work for
an advertising agency. You and
your colleagues are discussing
five products. As you listen,
complete the note sheet below.
One has been done for you as an
example.
Pete:
Hi Nelly, hi Anthony. Looks like
we've got quite a lot to work on.
T44-45
http://www.aristo.com.hk
33
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Reading skill: extracting information from
advertisements
In the Exam, you might need to extract information
from written advertisements to answer a question.
Therefore, you need to read advertisements
effectively and read the question carefully to
identify exactly what information you need.
Remember – the information in the advertisement
might be inferred.
P.7
http://www.aristo.com.hk
34
Unit 5 Communicating: the Media & Publications
to extract
information from
advertisements
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
STRATEGY
Pay attention to:
•
pictures
•
graphs
•
illustrations
Identify the advertisement’s:
•
purpose
•
target audience
P.7
http://www.aristo.com.hk
35
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Let’s look at an example.
P.7
http://www.aristo.com.hk
36
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
DESSERT MANIA
Delicious party food that will impress and
satisfy anyone with a sweet tooth!
Cookies
$15 per piece
Chocolate Chip, Oatmeal Raisin, Oatmeal Chocolate
Bars
$15 per bar
Chocolate Brownie, Caramel Brownie,
Raspberry Crumble, Caramel Slice
P.7
http://www.aristo.com.hk
37
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
DESSERT MANIA
Iced Cakes
single serving $35; $100 per pound
Lemon, Strawberry, Chocolate
Cupcakes
$20 per piece
Vanilla, Chocolate, Strawberry
P.7
http://www.aristo.com.hk
38
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
DESSERT MANIA
To order please complete an order form on our website:
www.dessertmania.com.hk
Remarks:
* Half price for 50 or more pieces.
* All items are subject to availability.
* 50% deposit is required upon ordering. The balance must be paid upon
delivery.
* Minimum order for free delivery is $500 (Hong Kong Island only).
* Place orders at least 1 day in advance. Orders must be received before
12 noon if you wish to receive the order the next day.
P.7
http://www.aristo.com.hk
39
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
 Identify the ad’s purpose.
 Highlight any key/relevant information.
 Think – are there any graphics/notes I should pay attention to?
P.7
http://www.aristo.com.hk
40
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Exercise 4
Read the following advertisement, and answer the
questions.
P.8
http://www.aristo.com.hk
41
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Classified Ad
Celebrate your birthday or special occasion with …
PARTY CENTRAL
This month’s specials
party hats $10 each
Order 100 and get
them
at $5 each
P.8
http://www.aristo.com.hk
42
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Classified Ad
party strings
1 box containing 30 cans
$600 $400
Call us at 6304 0123 to speak to our sales agent now!
P.8
http://www.aristo.com.hk
43
DEVELOPING SKILLS Set B Book 5
Unit 5 Communicating: the Media & Publications
Paper 3 Listening & Integrated Skills
1. What is the name of the company that advertises the above
products?
Party Central
________________________________________________
2. Which of the strategies below does the company use?
[Please tick as appropriate.]
 fear
 promise

special offer

3. How should someone place an order for the above products?
call 6304 0123 to speak to the sales agent
________________________________________________
P.8
http://www.aristo.com.hk
44
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Writing skill: writing promotional leaflets
Promotional leaflets are written to inform readers of
products or services, and to persuade them to buy
or use them.
P.9
http://www.aristo.com.hk
45
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Promotional leaflets are persuasive, therefore you need
to:
•
use persuasive language
•
give the benefits of buying a product/using a
service
•
make suggestions politely
•
use an appropriate tone
P.9
http://www.aristo.com.hk
46
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Review the following examples of persuasive
language.
P.9
http://www.aristo.com.hk
47
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Language Examples (persuasive language)
(use of rhetorical
questions)
Why not … ?/Have you ever … ?/Do you … ?
(use of ‘we/you’
approach)
(‘talk’ to your
reader)
We can offer you …
(‘rule of 3’ – use 3
adjectives for
impact)
Are you looking for a fast, efficient and
courteous … ?
P.9
http://www.aristo.com.hk
48
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Language Examples (persuasive language)
(use of alliteration)
(talk about benefits
– there should be
benefits to match
your suggestions)
Fabulous! Fun and fantastic!
Not only will you … , you’ll also …
No more …
Enjoy the …
P.9
http://www.aristo.com.hk
49
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Language Examples (persuasive language)
(make polite
suggestions – pay
attention to whether
an infinitive or a
gerund is used after
each expression)
We suggest (+ ‘ing’)
You should (+ infinitive without ‘to’)
Instead of (+ ‘ing’)
P.9
http://www.aristo.com.hk
50
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Language Examples (persuasive language)
(use tone that is
appropriate; tone
use may change
depending on target
audience & subject
matter)
formal
semi-formal
informal
P.9
http://www.aristo.com.hk
51
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Exercise 5
Read the following promotional leaflet and then complete
the information below.
P.10
http://www.aristo.com.hk
52
Unit 5 Communicating: the Media & Publications
title
name of
organiser
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Get to know your new home – Hong Kong
JULY
12
&
13
organised by
New Era Group
‘we/you’ approach
background
Our group can help you settle into your new home!
By signing up for our activities, you can get to know
more about Hong Kong and make new friends.
P.10
http://www.aristo.com.hk
53
Unit 5 Communicating: the Media & Publications
body
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
1. Sightseeing Trip
Date: 12 July
Time: 9.00 am – noon
Details:
can use point
form to list
information
•
guided tour around Hong Kong
•
visit the Peak and have lunch
•
only HK$250 per person
‘only’ minimises the costs, i.e. makes
the price more attractive
P.10
http://www.aristo.com.hk
54
Unit 5 Communicating: the Media & Publications
activity 2
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
2. Let’s Cook Together!
Date: 13 July
Time: 9.30 am – 2.30 pm
Details:
can use point
form to list
information
•
Learn how to select the freshest ingredients
from your local wet market.
•
Cook a traditional Cantonese lunch alongside
a top Hong Kong chef.
•
Only HK$150 per person.
P.10
http://www.aristo.com.hk
55
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
So what are you waiting for?
conclusion
DON’T DELAY – SIGN UP TODAY!
Call Julie Wong at 2489 3145 to sign up for any of
the above activities.
P.10
http://www.aristo.com.hk
56
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
semi-formal
Tone: __________________________________________
to encourage people to
Purpose of this leaflet: __________________________
sign up for the activities
__________________________
noted (which will help
__________________________
them settle into HK and
__________________________
make new friends)
__________________________
people who have recently
Target audience: ________________________________
relocated/moved to Hong Kong
________________________________
P.10
http://www.aristo.com.hk
57
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Exercise 6
Complete the promotional leaflet on page 12 using
information from the note sheet below. For ‘Details’, write
a short paragraph using complete sentences.
P.11
http://www.aristo.com.hk
58
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Learn More About Hong Kong Programme
Programme’s aims:
To help participants:
– explore Hong Kong and its culture
– make friends and have fun
P.11
http://www.aristo.com.hk
59
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Activities for participants to choose from:
1. Name: Hong Kong Through My Eyes
Date: 1 November
Time: 10.00 am – 6.30 pm
Venue: famous sites, e.g. The Peak, Repulse Bay,
Aberdeen and Tsim Sha Tsui
P.11
http://www.aristo.com.hk
60
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
2. Name: Discover Hong Kong Photography Competition
Submission deadline: 11 November
Participants: students only
Theme: photos that show Hong Kong culture
P.11
http://www.aristo.com.hk
61
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
3. Name: Wonderful Moments Drawing Competition
Submission deadline: 12 November
Participants: children aged 5 – 12 years old
Theme: a special moment at a favourite place in Hong
Kong
P.11
http://www.aristo.com.hk
62
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Note: This is a promotional leaflet. Make sure your
paragraphs are persuasive. Review page 9 for
language examples you could use.
P.12
http://www.aristo.com.hk
63
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Learn more about
Hong Kong Programme
1 – 13 November
organised by
the Student Volunteers Team,
Hong Kong Secondary School
P.12
http://www.aristo.com.hk
64
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
[model answers]
This exciting programme will help you learn about and settle into
you will explore Hong
Hong Kong. In this programme, _____________________________
Kong and its culture, while having fun and making new
_______________________________________________________
friends. Read on to see which exciting and fun activities
_______________________________________________________
you can choose to take part in!
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
P.12
http://www.aristo.com.hk
65
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Activities
Hong Kong Through My Eyes
__________________________________________________
1 November
Date: ________________________________________________
10.00 am – 6.30 pm
Time: ________________________________________________
Details: Would you like to explore Hong Kong with a fun tour
you will get to visit the most
guide? For just $50, _____________________________________
famous places in Hong Kong, such as The Peak,
______________________________________________________
Repulse Bay, Aberdeen and Tsim Sha Tsui. This trip
______________________________________________________
is a whole day of fun and sightseeing.
______________________________________________________
Sign up at www.esc.edu.hk/activities/KMAHKP/DayTrip.
P.12
http://www.aristo.com.hk
66
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Activities
Discover Hong Kong Photography Competition
students only
Participants: ___________________________________________
Explore Hong Kong from behind the lens of
Details: _______________________________________________
your camera. Then, submit a picture/photograph that
______________________________________________________
shows Hong Kong culture by 11 November.
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
Send your submission to [email protected].
P.12
http://www.aristo.com.hk
67
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Activities
Wonderful Moments Drawing Competition
__________________________________________________
Participants: children aged between 5 and 12 years old
Why not show your new found knowledge
Details: _______________________________________________
of Hong Kong through your art work? Submit a
______________________________________________________
drawing of a special moment at your favourite place
______________________________________________________
in Hong Kong and send us your work on or before 12
______________________________________________________
November.
______________________________________________________
______________________________________________________
Send your submission to [email protected].
P.12
http://www.aristo.com.hk
68
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
PRACTICE PAPER
http://www.aristo.com.hk
69
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Part A
Situation: You are Claudia Chan, a Senior Secondary 2
student. You and your classmate, Philip, will work for Mr Ko
for a month as part of a career programme held by the school.
You will have a total of four tasks to do.
Follow the instructions in the Question-Answer Book and on
the recording to complete the tasks. You will find all the
information you need in the Question-Answer Book and on the
recording.
You have two minutes to familiarise yourself with Tasks 1 – 4.
P.2
http://www.aristo.com.hk
70
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
TAPESCRIPT
Announcer:Situation.
You are Claudia Chan, a Senior
Secondary 2 student. You and
your classmate, Philip, will work
for Mr Ko for a month as part of a
career programme held by the
school. You will have
four tasks to do. Follow the
instructions in the QuestionAnswer Book and on the
T46
http://www.aristo.com.hk
71
Unit 5 Communicating: the Media & Publications
Task 1
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
(16 marks)
You and Philip are at a meeting with Mr Ko to discuss your
work schedule. Listen to the conversation and fill in your
work schedule below.
You have 30 seconds to study the schedule. At the end of the
task, you will have one and a half minutes to tidy up your
answers.
P.2
http://www.aristo.com.hk
72
DEVELOPING SKILLS Set B Book 5
Unit 5 Communicating: the Media & Publications
Work
period
Week 1
Work to do
Paper 3 Listening & Integrated Skills
Due date
 work out promotional
strategy (for project)
19 July
• (1) create catchy
slogans
(1) 21 July
• (1) search for
advertisement
space
(1) 22 July
Type of
advertisement
P.2
http://www.aristo.com.hk
73
Unit 5 Communicating: the Media & Publications
Work
period
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Work to do
Due date
• (0.5) finalise poster
design and (0.5)
submit copy to
printer
(1) 29 July
Type of
advertisement
promotional
poster
Week 2
P.2
http://www.aristo.com.hk
74
Unit 5 Communicating: the Media & Publications
Work
period
Work to do
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Due date
Type of
advertisement
• (1) write script
(1) 1 August (1) radio
advertisement
• (1) sound recording (1) 4 August
Week 3
P.2
http://www.aristo.com.hk
75
Unit 5 Communicating: the Media & Publications
Work
period
Work to do
• (1) get props,
music and actors
ready
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Due date
Type of
advertisement
(1) 11
August
(1) TV
commercial
Week 4
P.2
http://www.aristo.com.hk
76
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Notes (about work/working hours)
– working hours: (1) 9 am – 5.30 pm
– (1) turn up on time (for work)
End of Task 1
http://www.aristo.com.hk
P.2
77
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
TAPESCRIPT
Announcer:You and Philip are at a meeting
with Mr Ko to discuss your work
schedule. Listen to the
conversation and fill in your work
schedule below. You have 30
seconds to study the schedule. At
the end of the task, you will have
one and a half minutes to tidy up
your answers.
(30 second pause)
T46-47
http://www.aristo.com.hk
78
Unit 5 Communicating: the Media & Publications
Task 2
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
(15 marks)
You and Philip are discussing ways of advertising a new
mobile phone on TV. As you listen, complete the form below
and tick the appropriate boxes.
You have 30 seconds to study the form. At the end of the task,
you will have one and a half minutes to tidy up your answers.
P.3
http://www.aristo.com.hk
79
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Modern Media and Advertising Company
I. Product information
(1) Alpha Dark
1. Name of product: _____________________________
2. Model number:
(1) TA-10
_____________________________
3. Brand:
(1) Svensson
_____________________________
P.3
http://www.aristo.com.hk
80
Unit 5 Communicating: the Media & Publications
4. Colour:
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
(1) white
_____________________________
(1)
 $1 000 – $1 999
5. Price:  <$999
 $2 000 – $2 999
 >$3 000
(1) in-built HD camera, (1) 20
6. Special features: ______________________________
gigabytes/GB of storage, (1)
______________________________
roaming Internet, (1) virtual
______________________________
office
______________________________
P.3
http://www.aristo.com.hk
81
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
II. Advertising strategy
1. Who will be the target audience?
(1) young professionals
____________________________________________
2. What is/are the selling point(s) of the product?
(1) virtual office
____________________________________________
(1) great processing power/no other phone
____________________________________________
can handle that much information
____________________________________________
P.3
http://www.aristo.com.hk
82
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
3. What strategy will be used in the TV commercial?
____________________________________________
emphasise that it (1) can handle more
____________________________________________
information than an average computer
4. How will the TV commercial be presented?
(1) compare Alpha Dark user with average
____________________________________________
office worker; (1) emphasise work is done
____________________________________________
easier with our phone
____________________________________________
End of Task 2
http://www.aristo.com.hk
P.3
83
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
TAPESCRIPT
Announcer:You and Philip are discussing
ways of advertising a new mobile
phone on TV. As you listen,
complete the form below and tick
the appropriate boxes. You have
30 seconds to study the form. At
the end of the task, you will have
one and a half minutes to tidy up
your answers.
(30 second pause)
T47-48
http://www.aristo.com.hk
84
Unit 5 Communicating: the Media & Publications
Task 3
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
(12 marks)
Mr Ko is asking you to sort things out for a promotional
poster. Listen to the recording and complete the poster below.
You have 30 seconds to study the poster. At the end of the task,
you will have one and a half minutes to tidy up your answers.
P.4
http://www.aristo.com.hk
85
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Greenview Villa
(1) An oasis in the city
_________________________________________
(1) An ideal home for you and your family
_________________________________________
(1) City Gym
_____________
(1) New City
______________
Walk
______________
(1) Cultural
__________
and Arts Centre
_______________
and Sports
_____________
P.4
http://www.aristo.com.hk
86
Unit 5 Communicating: the Media & Publications
(1) Victoria
_____________
Hill Trail
_____________
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
(1) Central
____________
(1) Public
____________
Park
____________
transport
____________
concourse
____________
(1) Harbour Promenade
___________________________
P.4
http://www.aristo.com.hk
87
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Information
(1) Oasis Property
_______________________________
(1) 2388 1569
_______________________________
(1) www.op.com.hk
_______________________________
End of Task 3
http://www.aristo.com.hk
P.4
88
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
TAPESCRIPT
Announcer:Mr Ko is asking you to sort things
out for a promotional poster.
Listen to the recording and
complete the poster below. You
have 30 seconds to study the
poster. At the end of the task,
you will have one and a half
minutes to tidy up your answers.
(30 second pause)
T49-50
http://www.aristo.com.hk
89
Unit 5 Communicating: the Media & Publications
Task 4
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
(15 marks)
Mr Ko is giving you and Philip some advice on how to
improve your script for a radio advertisement. As you listen,
make the changes he suggests on the script below by inserting
the information where appropriate.
You have one minute to study the script and question below.
At the end of the task, you will have one and a half minutes to
tidy up your answers.
P.5
http://www.aristo.com.hk
90
Unit 5 Communicating: the Media & Publications
Example:
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
than with a cup of Morning Delight
Narrator: What better way to start your day?
^
Woman:
This coffee is great!
Script
Narrator: Are you tired of instant coffees that don’t taste like
coffee?
Woman:
It’s eight o’clock already? I really have to get going
soon. (rapid footsteps)
P.5
http://www.aristo.com.hk
91
Unit 5 Communicating: the Media & Publications
Man:
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Hey, Honey. Why don’t you try a cup of this new
instant coffee before you go?
(1) It always tastes terrible.
Woman:
Instant coffee? You know I hate instant coffee.
Man:
Morning Delight Coffee is no ordinary instant
(1) ^
(1) – you have to try it to believe it
coffee. It tastes so good.
(1) ^
Woman:
Well, all right. (1) (sips)
(1) ^
Mmm! (1) I had no idea instant coffee could
(1) ^ taste so great!
P.5
http://www.aristo.com.hk
92
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Narrator: Full of the rich, savoury aroma of Sumatra’s finest
coffee beans, Morning Delight is not your average
instant coffee.
Man:
That’s not all! Not only does Morning Delight
Coffee taste great, it’s also a fair trade product.
P.5
http://www.aristo.com.hk
93
Unit 5 Communicating: the Media & Publications
Woman:
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Wow, really? It’s great-tasting and a fair trade
(1) That’s an amazing deal!
product? I think you’ve convinced me to switch to
(1) ^
instant coffee!
(1) and socially responsible
Narrator: Great-tasting, convenient. The next time you buy
(1) ^
coffee, you don’t have to compromise. Start all
your mornings right.(1) with Morning Delight
(1) ^
P.5
http://www.aristo.com.hk
94
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Which free gift should come with Morning Delight?
 (1)
End of Task 4
http://www.aristo.com.hk
P.5
95
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
TAPESCRIPT
Announcer:Mr Ko is giving you and Philip
some advice on how to improve
your script for a radio
advertisement. As you listen,
make the changes he suggests on
the script below by inserting the
information where appropriate.
You have one minute to study the
script and question below. At the
end of the task, you will have one
and a half minutes to tidy up your
T50-51
http://www.aristo.com.hk
96
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Part B
Situation: You are Frederick Cheung and you have joined a
local media services company as part of an internship
programme. You work as an assistant to the media producer,
Mrs Lee.
You will listen to a discussion between Mrs Lee and Mr Chan,
the manager of a dance company, about his academy’s
promotional video and a dance show. As you listen, you can
make notes on page 2 of the Data File.
P.6
http://www.aristo.com.hk
97
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Before the recording is played, you will have five minutes to
study the Question-Answer Book and the Data File to
familiarise yourself with the situation and the tasks in Section
1 and Section 2. Keep in mind that you must attempt the tasks
in EITHER Section 1 OR Section 2. Do not attempt to do both
sections.
Complete the tasks by following the instructions in the
Question-Answer Book and on the recording. You will find all
the information you need in the Question-Answer Book, the
Data File and on the recording.
You have five minutes to familiarise yourself with Part B and
the Data File.
P.6
http://www.aristo.com.hk
98
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Note sheet for the discussion about a promotional video and a
dance show
What does Mr Chan think about the promotional video?
Dancing
– all dance sequences were entertaining
– all moves were beautiful
DF - 1
http://www.aristo.com.hk
99
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Dancing
– include simpler moves to make dancing more
approachable
– highlight different styles of dance – would like
this to be emphasis of video
DF - 1
http://www.aristo.com.hk
100
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Performers
– dancers’ movements were graceful
– dancers were really professional
– recruit more male dancers – too many female
dancers looks a bit strange
DF - 1
http://www.aristo.com.hk
101
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Visual/Sound effects
– dancers’ costumes were glamorous
– provide them with a greater variety of costumes
for stronger visuals
– lighting was excellent
– music was impressive
DF - 1
http://www.aristo.com.hk
102
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Others
– message delivered was very clear
– voice-over was generally clear
– reduce production cost
DF - 1
http://www.aristo.com.hk
103
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
What are the details of the dance show?
– Friday 5 & Saturday 6 December (will be performed
by two talented dancers: Karen and Andy)
– show starts at 8 pm
– closest seats: $250
– middle seats: $150
– back seats: $100
– full-time students and senior citizens’ tickets:
half price
DF - 1
http://www.aristo.com.hk
104
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
TAPESCRIPT
Announcer:Situation.
You are Frederick Cheung and
you have joined a local media
services company as part of an
internship programme. You work
as an assistant to the media
producer, Mrs Lee.
You will listen to a discussion
between Mrs Lee and Mr Chan,
T52-53
http://www.aristo.com.hk
105
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Section 1
P.7
http://www.aristo.com.hk
106
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Part B - Section 1
Task 5
(14 marks)
Complete the comment sheet below, listing the good points of
the video and the improvements Mr Chan suggested. Refer to
the notes you made on page 2 and information from page 4 of
your Data File.
P.8
http://www.aristo.com.hk
107
DEVELOPING SKILLS Set B Book 5
Unit 5 Communicating: the Media & Publications
Paper 3 Listening & Integrated Skills
[model answers]
Dancing
Good points
•
(1) all the dancing sequences were entertaining
•
(1) moves included were beautiful
DF 1
DF 1
Suggestions
•
(1) include some simpler moves
•
(1) highlight different styles of dance
DF 1
DF 1
P.8
http://www.aristo.com.hk
108
DEVELOPING SKILLS Set B Book 5
Unit 5 Communicating: the Media & Publications
Paper 3 Listening & Integrated Skills
Performers
Good points
•
(1) movements were very graceful
•
(1) all the dancers were really professional
DF 1
DF 1
Suggestions
•
(1) recruit more male dancers
DF 1
P.8
http://www.aristo.com.hk
109
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Visuals/Sounds
Good points
•
(1) costumes were glamorous
•
(1) lighting was excellent
DF 1
•
(1) music was impressive
DF 1
DF 1
Suggestions
•
(1) provide dancers with a greater variety of costumes
DF 1
P.8
http://www.aristo.com.hk
110
DEVELOPING SKILLS Set B Book 5
Unit 5 Communicating: the Media & Publications
Paper 3 Listening & Integrated Skills
Others
Good points
•
(1) overall message was delivered very clearly
•
(1) voice-over was very clear
DF 1
DF 1
Suggestions
•
(1) try to reduce production costs
DF 1
P.8
http://www.aristo.com.hk
111
Unit 5 Communicating: the Media & Publications
Task 6
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
(24 marks)
Complete the leaflet for the dance show. Refer to your notes
on page 2 and information from pages 4 – 6 and 8 – 9 of the
Data File.
P.9
http://www.aristo.com.hk
112
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Karen & Andy in Dance
presented by
City Dance Studio
P.9
http://www.aristo.com.hk
113
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
[model answers]
Dates:
(0.5) Friday, (0.5) 5 and (0.5)
........................................................................
DF 1
Saturday, (0.5) 6 December
........................................................................
DF 1
(1) 8.00 pm
........................................................................
(1) Theatre 1, Kwai Ching Theatre DF 3
Venue:........................................................................
Time:
(0.5) $250 closest seats, (0.5) $150
Ticket price: ........................................................................
middle seats, (0.5) $100 back seats
........................................................................
(0.5) Half price for full time students
........................................................................
DF 1
and senior citizens
........................................................................
P.9
http://www.aristo.com.hk
114
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
About Karen

Karen Fong studied at the (0.5) Hong Kong
..............................................................................................
Performing Arts Institute from (0.5) 2002 to
..............................................................................................
DF 8
2005.
..............................................................................................
..............................................................................................

In (0.5) 2010, she worked as (0.5) lead
..............................................................................................
choreographer in the National Day Cultural
..............................................................................................
DF 8
Show.
..............................................................................................
..............................................................................................
P.9
http://www.aristo.com.hk
115
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
About Karen

She was also a (0.5) dancer for the (0.5) Hong
..............................................................................................
Kong Dance Company between 2005 and 2010.
..............................................................................................
DF 8
..............................................................................................
..............................................................................................

Karen has won awards for being (1) Best
..............................................................................................
Female Dancer in (0.5) 2007 and (0.5) 2009.
..............................................................................................
DF 8
..............................................................................................
..............................................................................................
P.9
http://www.aristo.com.hk
116
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
About Andy

Andy Wan studied dance at the (0.5) Toronto
..............................................................................................
DF 4
Performing Arts Academy.
..............................................................................................
..............................................................................................
..............................................................................................

After graduating in (0.5) 2002, he worked as a
..............................................................................................
(0.5) part-time professional dancer in Canada.
..............................................................................................
DF 7
..............................................................................................
..............................................................................................
P.9
http://www.aristo.com.hk
117
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
About Andy

He (0.5) came back to Hong Kong in (0.5) 2007
..............................................................................................
to work as a (0.5) choreographer and a (0.5)
..............................................................................................
DF 7
dancer.
..............................................................................................
..............................................................................................

He has won an award for (0.5) Outstanding
..............................................................................................
Choreographer (Hong Kong) in (0.5) 2009 DF 7
..............................................................................................
and (0.5) first prize in the East Asia Modern
..............................................................................................
DF 7
Dance Competition in (0.5) 2008.
..............................................................................................
P.9
http://www.aristo.com.hk
118
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
The show
What is it about?
Through the show, Karen and Andy hope to depict
an (0.5) expression of people’s mixed emotions
towards this vibrant city.
DF 4
P.9
http://www.aristo.com.hk
119
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
The show
What is its purpose?
It is hoped that the show will (0.5) promote dance as
a healthy cultural pursuit, (0.5) especially for young
people.
DF 4
P.9
http://www.aristo.com.hk
120
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
The show
What are its key features?
The show will (0.5) feature many different dance
styles, including jazz, modern and ballet.
DF 4
Numerous other types of performing arts will also
make an appearance, ranging from (0.5) singing to
acting.
DF 4
P.9
http://www.aristo.com.hk
121
Unit 5 Communicating: the Media & Publications
Task 7
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
(21 marks)
Complete the proposal using information from pages 4 – 7 and
10 of your Data File.
P.10
http://www.aristo.com.hk
122
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
[model answer]
Proposal for the TV Commercial
for Shiny Shampoo
Introduction
Shiny Shampoo has been scientifically proven to (1)
.......................................................................................................
DF 4
It is (1)
prevent hair loss in women.
.......................................................................................................
produced in France using only the finest (1) all.......................................................................................................
DF 4
organic ingredients.
.......................................................................................................
.......................................................................................................
P.10
http://www.aristo.com.hk
123
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
The shampoo is available in a number of great
.......................................................................................................
DF 5
scents, including: (0.5) lavender,
.......................................................................................................
DF 5
(0.5) rose, DF 5
(0.5) lily,
(0.5) peach
.......................................................................................................
DF 5
DF 5
and the all new (0.5) lemongrass.
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
P.10
http://www.aristo.com.hk
124
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Details of the commercial
Sequence 1
DF 9
The commercial opens with a (1) medium shot
.......................................................................................................
that focuses on (1) a woman combing her hair in
.......................................................................................................
DF 9
She (1) screams in horror
front of a mirror.
.......................................................................................................
DF 9
when she notices that her hair is falling out.
.......................................................................................................
The (0.5) narrator will also be asking viewers,
.......................................................................................................
DF 9
‘Worried about hair loss?’
.......................................................................................................
P.10
http://www.aristo.com.hk
125
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Sequence 2
The woman’s friend brings her to the supermarket.
.......................................................................................................
DF 3 DF 9
This will be filmed as a (1) long shot.
.......................................................................................................
In this shot the woman’s friend will say, (0.5) ‘Hey,
.......................................................................................................
Mary! I know the solution! Why don’t you try my
.......................................................................................................
DF 3 DF 9
shampoo?’
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
P.10
http://www.aristo.com.hk
126
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Sequence 3
There will then be a (0.5) close up (0.5) freeze frame
.......................................................................................................
DF 3 DF 6
of the (1) different scents of Shiny
.......................................................................................................
DF 3 DF 6
The (1) newest
Shampoo bottles.
.......................................................................................................
scent (lemongrass) will be placed at the front, with
.......................................................................................................
DF 3 DF 6
the other bottles in the background.
.......................................................................................................
(1) Soft music will also be played in the background.
.......................................................................................................
DF 3 DF 6
.......................................................................................................
.......................................................................................................
P.10
http://www.aristo.com.hk
127
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Sequence 4
DF 3
The commercial ends with a (1) close up shot
.......................................................................................................
of the (1) woman running her hands through her
.......................................................................................................
DF 3
There
hair, looking happy and healthy.
.......................................................................................................
DF 3
will be (0.5) no audio or narration here.
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
P.10
http://www.aristo.com.hk
128
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Remarks
Each sequence will be limited to (1) 5 seconds, DF 3
.......................................................................................................
with the exception of the third sequence which will
.......................................................................................................
be (1) 8 seconds long, as requested by our client.
.......................................................................................................
DF 6
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
End of Paper for Section 1
http://www.aristo.com.hk
P.10
129
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Section 2
P.11
http://www.aristo.com.hk
130
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Part B - Section 2
Task 8
(16 marks)
Write a brief description about the comments Mr Chan made
about the promotional video. Refer to the notes you made on
page 2 and information from page 12 of your Data File.
P.12
http://www.aristo.com.hk
131
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
[model answer]
Dancing:
On the whole Mr Chan was very satisfied with the
.......................................................................................................
video’s dancing element. He found each of the (1)
.......................................................................................................
DF 1
dance sequences entertaining
and thought
.......................................................................................................
DF 1
the (1) dance moves were very beautiful.
.......................................................................................................
However, he suggested including some (1) simpler
.......................................................................................................
DF 1
to make dancing (0.5)
moves in the video
.......................................................................................................
DF 1
more approachable to the general public.
.......................................................................................................
.......................................................................................................
P.12
http://www.aristo.com.hk
132
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Furthermore, he thought it would be better to (1)
.......................................................................................................
highlight the different styles of dance DF 1
in
.......................................................................................................
the video as he wanted it to be the (0.5) emphasis of
.......................................................................................................
DF 1
the video.
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
P.12
http://www.aristo.com.hk
133
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Performers:
Mr Chan thought all the dancers were very (1)
.......................................................................................................
DF 1
and said that their (1)
professional,
.......................................................................................................
DF 1
movements were graceful.
However, he
.......................................................................................................
suggested (1) increasing the amount of male
.......................................................................................................
DF 1
as the imbalance looked (0.5)
dancers
.......................................................................................................
DF 1
strange.
.......................................................................................................
.......................................................................................................
.......................................................................................................
P.12
http://www.aristo.com.hk
134
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Visual/Sound effects:
Mr Chan was very happy with the costumes as he
.......................................................................................................
DF 1
thought they were all (1) very glamorous.
.......................................................................................................
However, he would have preferred it if there were a
.......................................................................................................
(1) greater variety of costumes on show during the
.......................................................................................................
DF 1
saying that this would make a (0.5)
video,
.......................................................................................................
DF 1
He also added that
stronger visual impact.
.......................................................................................................
DF 1
he thought the (1) lighting was excellent
.......................................................................................................
DF 1
and the (1) music was impressive.
.......................................................................................................
P.12
http://www.aristo.com.hk
135
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Others:
Generally speaking, Mr Chan felt that the video’s (1)
.......................................................................................................
DF 1
voice-over was clear,
and that overall, the
.......................................................................................................
DF 1
(1) message delivered was very clear.
He
.......................................................................................................
had one further request though – he asked if it was
.......................................................................................................
DF 1
possible to (1) minimise the production cost.
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
P.12
http://www.aristo.com.hk
136
Unit 5 Communicating: the Media & Publications
Task 9
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
(25 marks)
Write a leaflet to promote a dance show. Refer to the notes
you made on page 2 and use information from pages 12 – 17
of your Data File.
P.13
http://www.aristo.com.hk
137
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Karen & Andy in Dance
presented by
City Dance Studio
P.13
http://www.aristo.com.hk
138
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
[model answer]
Dates:
(0.5) Friday, (0.5) 5 and (0.5)
........................................................................
DF 1
Saturday, (0.5) 6 December
........................................................................
DF 1
(1) 8.00 pm
........................................................................
(1) Theatre 1, Kwai Ching Theatre DF 13
Venue:........................................................................
Time:
(0.5) $250 closest seats, (0.5) $150
Ticket price: ........................................................................
middle seats, (0.5) $100 back seats
........................................................................
(0.5) Half price for full time students
........................................................................
DF 1
and senior citizens
........................................................................
P.13
http://www.aristo.com.hk
139
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Aims of the show
The show aims to portray, through dance, an (0.5)
....................................................................................................
expression of people’s mixed emotions towards
....................................................................................................
DF 13
this vibrant city
and (0.5) promote
....................................................................................................
dance as a healthy cultural pursuit, especially for
....................................................................................................
DF 13
young people.
....................................................................................................
....................................................................................................
....................................................................................................
....................................................................................................
P.13
http://www.aristo.com.hk
140
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
About Karen and Andy
Karen Fong graduated in (0.5) 2005 with a (0.5)
....................................................................................................
Bachelor of Arts degree from the (0.5) Hong Kong
....................................................................................................
DF 17
Performing Arts Institute.
After
....................................................................................................
graduating, she worked as a (0.5) dancer in the
....................................................................................................
(0.5) Hong Kong Dance Company from 2005 to
....................................................................................................
DF 17
where she (1) performed in
2010,
....................................................................................................
various dance shows, including operas, musicals,
....................................................................................................
DF 17
etc.
....................................................................................................
P.13
http://www.aristo.com.hk
141
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
In (0.5) 2010, she acted as lead choreographer in the
.......................................................................................................
DF 17
National Day Cultural Show,
where she
.......................................................................................................
(0.5) designed dance routines and instructed
.......................................................................................................
DF 17
performers in rehearsals.
.......................................................................................................
Karen’s awards are as follows:
.......................................................................................................
• (1) Best Female Dancer 2009
.......................................................................................................
DF 15
• (1) Best Female Dancer 2007
.......................................................................................................
.......................................................................................................
.......................................................................................................
P.13
http://www.aristo.com.hk
142
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
After completing secondary school, Andy Wan
.......................................................................................................
began studying to become a dancer at (0.5) Toronto
.......................................................................................................
DF 14
He graduated
Performing Arts Academy.
.......................................................................................................
DF 14
in (0.5) 2002
and worked as a (0.5) part.......................................................................................................
DF 14
In
time professional dancer until 2007.
.......................................................................................................
(0.5) 2007, he relocated to Hong Kong to work as a
.......................................................................................................
DF 14
(0.5) choreographer and dancer.
.......................................................................................................
.......................................................................................................
.......................................................................................................
P.13
http://www.aristo.com.hk
143
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Andy’s awards are as follows:
.......................................................................................................
• (1) Outstanding Choreographer (Hong Kong)
.......................................................................................................
DF 15
2009
.......................................................................................................
• (1) First prize in the East Asia Modern Dance
.......................................................................................................
DF 15
Competition 2008
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
P.13
http://www.aristo.com.hk
144
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
About City Dance Studio
City Dance Studio is a new dance school located
....................................................................................................
DF 11
in (1) Causeway Bay.
The studio was set
....................................................................................................
up with the aim of (0.5) promoting different dance
....................................................................................................
DF 11
styles by organising performances.
....................................................................................................
City Dance Studio also aims to (0.5) train young
....................................................................................................
dancers for professional dance careers in Hong
....................................................................................................
DF 11
Kong.
....................................................................................................
....................................................................................................
P.13
http://www.aristo.com.hk
145
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Task 10 (21 marks)
Write an email to Finance. Refer to information from pages 12,
13, 16 and 18 of your Data File.
P.14
http://www.aristo.com.hk
146
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
[model answer]
From:
[email protected]
To:
[email protected]
Cc:
[email protected]
Sent:
Tuesday 24 Sept 20 _ _ 12.00 pm
Subject: Transportation subsidy and budget
DF 10
(1) Dear Mr Ng
.......................................................................................................
.......................................................................................................
I’m writing to you today regarding two orders of
.......................................................................................................
business.
.......................................................................................................
P.14
http://www.aristo.com.hk
147
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
Firstly, (1) we received an email yesterday from Ms
.......................................................................................................
Leung, a dancer from the promotional video who
.......................................................................................................
has still not yet received her transportation subsidy.
.......................................................................................................
DF 10
As promised, we would like to reimburse
.......................................................................................................
her the full amount, which should only include the
.......................................................................................................
expenses incurred from (1) travelling from her home
.......................................................................................................
DF 10
to the studio.
.......................................................................................................
.......................................................................................................
.......................................................................................................
P.14
http://www.aristo.com.hk
148
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
As explained in her email, Ms Leung took the (1)
.......................................................................................................
DF 12
Star Ferry
from (0.5) August 14 to 19
.......................................................................................................
DF 12
DF 15
DF 15
(0.5) (Monday – Saturday),
.......................................................................................................
DF 12
and travelled on the (1) lower deck.
.......................................................................................................
According to the Star Ferry fare table, (0.5) one
.......................................................................................................
single trip for an adult on the lower deck costs HK$2
.......................................................................................................
on a week day, and (0.5) HK$2.40 on the weekend.
.......................................................................................................
DF 18
.......................................................................................................
.......................................................................................................
P.14
http://www.aristo.com.hk
149
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
As a result, one trip a day from her home for five
.......................................................................................................
days during the week, and one trip on Saturday,
.......................................................................................................
DF 18
As
should amount to (1) HK$12.40.
.......................................................................................................
specified in her email, Ms Leung would prefer to be
.......................................................................................................
DF 12
paid by (1) cheque.
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
P.14
http://www.aristo.com.hk
150
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
To contact her, please call her mobile at (0.5)
.......................................................................................................
DF 12
or email (0.5) minnieleung@
6077 0001,
.......................................................................................................
DF 12
Her home address is (1) 38L,
gmail.com.
.......................................................................................................
Ocean View Court, 123 Mody Road, Tsim Sha Tsui,
.......................................................................................................
Hong Kong. DF 15
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
P.14
http://www.aristo.com.hk
151
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
As for the second order of business, Mrs Lee has
.......................................................................................................
advised me to request that we (1) adjust the budget
.......................................................................................................
for the next print advertisement for Wing Shing
.......................................................................................................
DF 16
Travel Agency.
We have recently
.......................................................................................................
discovered that will need to spend approximately
.......................................................................................................
(1) HK$80 000 to hire famous model, Angel Lam.
.......................................................................................................
DF 16
(1) We have tried our best to cut down any
.......................................................................................................
expenses in other areas, but it has proven
.......................................................................................................
DF 16
impossible.
.......................................................................................................
P.15
http://www.aristo.com.hk
152
Unit 5 Communicating: the Media & Publications
DEVELOPING SKILLS Set B Book 5
Paper 3 Listening & Integrated Skills
(1) We hope that you will approve the budget
.......................................................................................................
DF 16
increase.
Due to our client’s specific
.......................................................................................................
request, (1) Angel Lam’s participation in our
.......................................................................................................
DF 16
campaign is vital to its success.
.......................................................................................................
.......................................................................................................
Kind regards
.......................................................................................................
Frederick
.......................................................................................................
.......................................................................................................
.......................................................................................................
End of Paper for Section 2
http://www.aristo.com.hk
P.15
153