Transcript How To Get The Web Site You Really Want

Mark Marosits, MHA
Tonya Peters, MPH
Worldways Social Marketing
To Get It You Must:
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Know WHAT you want
Know WHY you want it
Know HOW to get it
It Is Not About The Technology, It’s
About The Plan
AGENDA
• A 4 Step Planning Process
• Key Assessment Criteria
• Examples
• Related Topics,
Like Social Media and Search
Our Point of View
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The Web is community
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The Web is a tool for change
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Optimization of online strategies is essential
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Interactive and social media strategists
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Deep development experience
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Basic training for all
A Great Website Is …
Not about…
But about…
the organization
the user
reading
engaging
copy
content
quantity
quality
answering
discovering
It’s Not Just About Web Pages
Anymore
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From information to conversation
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From us talking to them, to them talking
about us
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From search to reputation
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From Web sites to online presence
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From content to engagement
To Get What You Want, POST It
A FOUR STEP PLANNING PROCESS
• People
• Objectives
• Strategies
• Technology
Creating
Commenting
Joining/Participating
Reviewing/Rating
Searching
Nothing
(2009 Worldways, Inc. and Others)
Demographics:
?
Interests:
Online Profile:
What Are Your Objectives?
Inform?
• Motivate?
• Collect?
• Engage?
• Mobilize?
• Transact?
• Interact?
• Connect?
• Collaborate?
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Brochure Site?
Information Site?
Teaching Site?
Collaboration Site?
Commentary Site?
Activism Site?
Camel Site?
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Design Aesthetic
Content and Function
fit the User
Usability
Navigation
Accessibility
Interaction
Search and Reputation
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All the POST questions
Who will be managing your site, what tech
skills do they have?
What’s your bandwidth, is rich media an
option?
What about ADA, linguistic access?
What 2.0 apps do you envision?
What kind of interactivity will you need?
What will you measure?
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Develop Your Plan
Manage Your Criteria
Ask and Answer the Right Questions
Mark Marosits
[email protected]
Tonya Peters
[email protected]
8100 E. Maplewood Ave, Suite 110
Greenwood Village, CO 80111
303.779.3004
www.e-worldways.com