Transcript Online Reputation Management George O'Neill www.ONeillRealEstate.ca Why reputation matters . What is your reputation ?

Online
Reputation Management
George O'Neill
www.ONeillRealEstate.ca
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Why reputation
matters .
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What is your
reputation ?
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How important is your
reputation to you ?
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Who is in charge of
managing your
reputation ?
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Source: www.apple.com
Is there a difference between your
online and offline
reputation ?
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How do you establish and
manage your offline
reputation ?
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How do you establish and
manage your online
reputation ?
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Case Study 1
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Case Study 2
• July 2010 Toronto real estate market @
bottom
• Garth Turner criticized my vlog
• Turner has been forecasting a real estate
market crash in Canada since ~ 2007
• Year / Year Toronto market grew ~ 7 %
• Toronto Life Magazine
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Help Is Available …
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Online Self-Serve Tools
• Google Alerts (& Yahoo)
• Twitter Search
• Facebook
• LinkedIn Premium Account
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Top 5 To Do’s
1. Go Social
2. Blog, or Vlog
3. Monitor
4. Speak to” e-fluentials”
5. Build “reputation capital”
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Contact Info
George O'Neill Toronto
[email protected]
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