Transcript Greater Los Angeles Combined Federal Campaign

Coordinator’s and Key Worker’s
Guide
Welcome
Coordinators &
Keyworkers!
Combined Federal Campaign
(CFC) Mission Statement
The mission of the CFC is to support
and to promote philanthropy through a
voluntary program that is employeefocused, cost-efficient and effective in
providing all Federal employees the
opportunity to improve the quality of life
for all.
The Benefits of Giving
through the CFC
 For 50 years U.S. Federal employees have been
bringing brighter days to our nation!
 Last year, Federal employees in Los Angeles,
Orange, San Bernardino, Riverside & parts of Kern
county pledged $5.0 million to local, national and
international charities
 CFC supported charities help those who face
personal crises due to poverty, domestic violence,
lack of health insurance or life threatening
diseases. They also help provide for the care and
upkeep of our environment. CFC is a great
opportunity to help the entire community
– Participants make a direct impact on our neighbors by
supporting the organizations they care most about
The Benefits of Giving
through the CFC
 Charities incur costs related to processing individual
contributions. With the CFC, they receive one check each
month that represents the combined gift of many donors
– This process frees up much-needed resources for better community
service and reduces an organizations fundraising costs to a
minimum .
– Gives employees another way to connect with each other.
– Also, payroll deductions frees up time for employee donors. No
checks to write or reminders to set up.
Because of Generous Volunteers Like You…
 Charities are prepared and have resources to
immediately respond to emergencies or
disasters
 CFC employee donors provide charities with a
steady monthly income for a year giving them
more time to plan and provide the much
needed services in our communities
 CFC donors give more over time
– While the average contribution to a charity is
$35.00, the annual CFC contribution is
$238.00
Ten Steps
To a Successful Campaign
Everything you, your keyworkers, agency head, donors need to
participate in CFC can be found on-line at www.cfcofgreatersocal.org
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Executive tool kit
Coordinator/keyworker resources
Goal & action plan
Steps to running a campaign
Searchable charity list/database
Pledging – payroll deduction, credit
card, mobile pledging
Recognition
Agency results
And much, much more
Planning the campaign*
 Meet with last year’s
Campaign Coordinator
to review the results:
– Level of participation
– Per capita giving
– Percent of potential
achieved
– Problems
– Successful techniques
Planning the campaign*
 Involve your Agency
Head/Commanding
Officer:
– Enlist their commitment
first
– Set a fund-raising goal
for your
Agency/Command.
100% solicitation is
recommended
– Approve your overall
campaign plan
*
Planning the campaign*
 Organize a Campaign
Committee:
– Set dates and strategy
for the campaign
– Recruit one key worker
for every 20-30
employees
– Set a challenging goal
– Plan promotion and
publicity
– Approve your overall
campaign plan
Special Note: with this ratio of keyworkers to employees, you
can have 100% solicitation in 3 weeks or less!!
*
Planning the campaign*
 Train Key Workers:
– Respected employees and labor
representatives are ideal members
for your campaign team
– Outline responsibilities emphasizing
the benefits of payroll deduction
– Ask key workers to make a pledge at
the training meeting. Allow them to
take ownership of the success of the
campaign
– Take key workers on tours of
benefiting charities
Special Note: If each key worker takes 20 minutes a day and makes contact with 2 of his/her
assigned prospective donors, providing them with a pledge form and donor information, your
campaign will be virtually complete in
3 weeks or less!!
*
Planning the campaign*
 Set a Goal and
Develop Campaign
Plan:
– Before setting a goal,
compare that amount
to what was actually
pledged last year
– Your CFC
representative will
help you identify your
potential
*
Running the campaign*
 Speakers, Films and
Tours:
– Successful campaigns
motivate through
awareness and
understanding
– To arrange for a
speaker, agency fair or
organization tour,
contact your CFC
Representative
*
Running the campaign*
 Publicize Your
Campaign:
– Promote with a kick-off,
posters, email, fliers,
memo’s and more. Be
creative!
– Conduct inter-agency
competitions
– Announce agency goals
and incentives
– Out-of-sight equal Out-ofmind, so keep the
posters up all year
*
Running the campaign*
 Ask for the Pledge:
– Make complete arrangements for a
comprehensive meeting.
– Provide all of the informational
materials to the employees
– Contact each employee personally
through group meetings or individually
– Each Coordinator should know the
mechanics of the pledge making
process
– * If the donor says “no”, simply thank
them and remind them that you are
available to assist should they change
their mind
Special Note: Utilize your recruited
employee.
key workers
*
to reach every
Closing the campaign*
 Report Your Results in
a Timely Manner:
– Your CFC
Representative will
contact you for periodic
updates and for the final
report
*
Consult your current CFC Donor Handbook for additional information
Closing the campaign*
 Thank All Key Workers
and Employees:
– No campaign is complete
without a “Thank You” to
all who are involved in
your success
– Involve your agency
Head/Commanding
Officer by keeping them
informed and signing off
of thank you
communications and
campaign results
Special Note: Use the reverse side of the poster to publicize your results.
*
In Closing…
 If you have any suggestions on how the CFC
can better serve you, please contact CFC
Director, Demetrius Stevenson at (213) 8086239 or [email protected]
 We look forward to a successful campaign.