Konica Minolta bizhub 210/162

Ver. 2.0 - 25.05.2005

ISM Office Marketing Group (AP)

Contents Table of contents

• Market • Portfolio • Product Specifications • Configuration • Consumables • Sales Arguments/Highlights • Positioning/Competition • Machine Mix/Option Attachment Ratio • Marketing material • Certificates/Environmental Aspects ISM Office Marketing Group (AP)

Segment 1 [1~19ppm] by brand

120000 100000 80000 60000 40000 20000 0 2004 1 st half 2004 ISM Office Marketing Group (AP)

Segment 1 [1~19ppm] by brand

120000 100000 80000 60000 40000 20000 0 2004 2003 2002 ISM Office Marketing Group (AP)

Segment 1 [1~19ppm] by model - Top 10

25000 20000 15000 10000 5000 0 A4 model A3 model ISM Office Marketing Group (AP)

Market Analysis Segment 1 [1~19ppm] General

• Total market in 2004: 570.858 units [InfoSource projection] • Konica Minolta is losing market share [23% compared with 2002] • Canon recovered from last year!

• iR1600 sold more than

3 times more

than 7013 [A3 vs A4] • Konica Minolta7013 achieved 6.451 units [1 st half 2004] • • Second Konica Minolta device

Di1610

on rank 17

Di1611

on rank 34! • Only three A4 models in top 10 - rest is A3!

• Kyocera increased sales by 60% [ from 2002 to 2004] ISM Office Marketing Group (AP)

Segment 2 [20~39ppm] by brand

90000 80000 70000 60000 50000 40000 30000 20000 10000 0 2004 1 st half 2004 ISM Office Marketing Group (AP)

Segment 2 [20~39ppm] by brand

90000 80000 70000 60000 50000 40000 30000 20000 10000 0 2004 2003 2002 ISM Office Marketing Group (AP)

Segment 2 [20~39ppm] by model - Top 11

35000 30000 25000 20000 15000 10000 5000 0 2004 1 st half 2004 ISM Office Marketing Group (AP)

Market Analysis Segment 2 [20~39ppm] General

• Total market in 2004: 500.821 units [InfoSource projection] • 30% more placements compared with 2002 • Konica Minolta is not increasing placements!

• Konica Minolta Di2510 will achieve 12.884 units • Second Konica Minolta device is

7222

on rank 17 •

Di2011

is on rank 30!

• HP will place 16.000 units of LJ 4100mfp [1.800 € L/P, A4 Canon based] • Kyocera almost doubled sales [ from 2002 to 2004] • Still only

50% print attachment ratio

in monochrome sales for Konica Minolta • One

third

is PostScript !

ISM Office Marketing Group (AP)

Portfolio Development Code

• Tenryu 1 / 2 (based on Di1611/2011)

Sales Code

• Konica Minolta bizhub 210 and bizhub 162

Portfolio Cluster

• Successor of Konica Minolta Di1611/7216 and Di2011/7220 • In addition to bizhub 160, 160f, 161

Launch Date

• June 2005 ISM Office Marketing Group (AP)

Product Specification Overview

Speed: First copy out time: Warm-up time: Memory: Resolution: Zoom: Paper Weights: Volume: Life Time:

21 cpm A4 crosswise / 12 cpm A3 (bizhub 210) 16 cpm A4 crosswise / 7 cpm A3 (bizhub 162) less than 7 sec. (from glass) less than 11 sec. (via ADF) less than 15 sec. (bizhub 210) / 30 sec. (bizhub 162) 32 MB 600 x 600 dpi 25 - 400 % in 0.1% steps 60 160 g/m² 3 - 16 K (bizhub 210) 2 - 12 K (bizhub 162) 300 K or 5 years (bizhub 210) 240 K or 5 years (bizhub 162) ISM Office Marketing Group (AP)

Product Specification Overview

Copying

• Fast first copy out time • Large zoom range • Image rotation • 2-in-1/4-in1 copy • Mixed Original • Book separation • Auto density adjustment • Auto paper selection • Shift sorting/criss-cross sorting ISM Office Marketing Group (AP)

Product Specification Overview

Printing

• Standard

GDI

printing

(bizhub 162:16 ppm at 300 dpi, 12 ppm at 600 dpi; bizhub 210: 21 ppm at 300 dpi, 12 ppm at 600 dpi)

• Optional

PCL 6 / 5e

printing with IC-205

(bizhub 162:16 ppm at 600 dpi; bizhub 210: 21 ppm at 600 dpi)

• Standard

USB

,

parallel interface

• Optional

10baseT/100baseTX

• Page Layout function (allows printing of up to 16 pages onto a single sheet) • Watermark (7 presets, 30 additional user defined) • Lock Job function (secure printing with optional PCL memory) ISM Office Marketing Group (AP)

Product Specification Overview

Scanning

• Local Twain scanning (B/W scanning: manually and via DF-502/DF-605) • Scan speed: 16 opm with DF-502, 20 opm with DF-605 • Scan Format: TIFF, PDF • Scan to eMail, FTP (with optional FK-505, SU-502, NC-502) ISM Office Marketing Group (AP)

Product Specification Overview

Faxing

• Super G3 • Six image quality modes • Image rotation transmission/reception • Large capacity memory reception • Speed dials (200), one-touch dials (27), program dials • Fax forwarding (with optional NC-502 and SU-502) • Simultaneous broadcasting by fax & eMail (w/optional NC-502 and SU-502) • Internet fax ISM Office Marketing Group (AP)

Configuration Standard configuration

• Copy, GDI print • Main body with 1 x 250 sheet universal cassette • Single-sheet bypass • USB 1.1, parallel IEEE1284 interface • 32 MB copy/fax/GDI memory ISM Office Marketing Group (AP)

Configuration Options

• Original cover

OC-504

(standard with bizhub 162) • Document feeder

DF-502

for 50 sheets, 16 OPM • Reverse document feeder

DF-605

+ for 80 sheets Mount Kit

MK-501

(for bizhub 210 only!), 20 OPM • Auto duplex unit

AD-504

(for bizhub 210 only) • Multiple bypass

MB-501

for 100 sheets • Shifter

SF-501

• Job Separator

JS-503

• Paper supply unit

PF-502

for 250 sheets (max. 4) ISM Office Marketing Group (AP)

Configuration Options

• PCL image controller

IC-205

• Network interface card (iFax / scan to eMail)

NC-502

• 32/64 MB copier/fax expansion memory

EM-101/EM-102

• 64/128 MB printer expansion memory (local procurement) • Mechanical counter

MC-503

• Copy Desk Large

SDC21

(if 1 PFU is installed) • Copy Desk Small

SDC21

(if 2 or 3 PFUs are installed) • Stand

SDC21

(if 4 PFUs are installed) ISM Office Marketing Group (AP)

Configuration

ISM Office Marketing Group (AP)

Consumables Consumables

• Long life, user-replaceable consumables • Drum cartridge: 40 k pages * • Toner cartridge: 11 k pages* • Start-up toner cartridge: 40 k pages* • Consumables are compatible with Di1611/2011 @A4, 6 % coverage, 2 pages/job ISM Office Marketing Group (AP)

Functionality / Option Matrix

Shift Sorting Criss-cross sorting Duplex SF-501 Yes PF-502 MB-501 AD-504 either PF-502 or MB-501 Yes (210 only!) PCL printing Network printing Fax Scan-to eMail/FTP IFax Simultaneous Broadcasting (fax, eMail) Fax Forwarding Direct Transmission from PC**

* when forwarding to eMail addresses ** Unimessage Pro & Unimessage I-net Portal required

IC-205 NC-502 FK-505 SU-502 Yes Yes Yes Yes Yes (Yes)* Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes (Yes)* Yes

ISM Office Marketing Group (AP)

Functionality / Multi-Access Matrix

Following Job Copier Previous Job Copy Printer Data RX Print Copier Copy Yes No TX Yes Fax RX Yes Network Scanner Orig.

Scan Data send Local TWAIN No Yes No Data RX Yes Printer Print No TX Fax RX Network Scanner Original Scan Data send Local TWAIN Yes Yes No Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes

ISM Office Marketing Group (AP)

Highlights Sales Arguments

• Improved copy functions (large zoom range, E-sort without ADF) • Standard GDI printing • Standard local TWAIN scanner • Optional Network print function • Optional network scan functions (scan to FTP/eMail) • Optional Super G3 Fax & Internet Fax functions • Modular design for product upgrade in line with customer needs • Large optional paper capacity for high flexibility • Device management utilities (PageScope Web Connection, LSD) • Document Management (PageScope Cabinet) ISM Office Marketing Group (AP)

Highlights

 

User-friendly operation

 Improved legibility thanks to tilt-capable LCD  Input of network addresses for printer and/or scanner via operation panel (no additional software required) Precise text messages on two-line LCD Large zoom range (25 – 400 %)

Easy meter reading

 Copy, print, scan counters are accessible from LCD  All counters are also accessible via PageScope  WebConnection Optional mechanical counter is available

Sophisticated media handling

 Duplex copying/printing with  bizhub 210 Envelope feeding via 100 sheet  bypass 60 – 160g/m² paper weight support  Up to 1,350 sheets maximum paper capacity for both models:

Advanced image data handling

 Standard criss-cross sorting, image rotation, N-up thanks to high memory capacity (32 MB standard, 96 MB max.)   

Convenient features

 Standard GDI printing via parallel or USB 1.1 interface  Standard TWAIN scanning via USB 1.1 interface GDI and/0r PCL network printing PageScope Address Book Utility (ABU) support Remote set-up and diagnostics for trouble-shooting and installation (free of charge)  

Easy consumable handling

 Separately replaceable consumable cartridges  Easy replacement (front access) Automatic consumable ordering via fax High consumable yield (drum/developer: 40 K, toner: 11 K)

Reliable fusing unit

 Reinforced fusing lever to prevent breakage  Fast warm-up time (15 sec.) thanks to second fusing lamp (bizhub 210)

Comfortable original feeding

 Fewer paper jams and less soilage of scanning section thanks to reduced contact between  original and scanning glass Choice of two different feeders: a 50-sheet automatic document feeder (DF-502 for bizhub 162 & 210), an 80-sheet reverse automatic   document feeder (DF-605 for bizhub 210 only) Status indicator lamp on DF-605 Less dust on mirrors and fewer black stripes thanks to shielded scanner area

Intelligent control board architecture

 Common copy, print, scan, fax data handling  High print productivity thanks to RIP-while print/RIP-once-print-many technology (PCL controller)  Dual access (print-while-scan, print-while-fax) 

Facilitated firmware update

Speedy firmware update via USB 1.1 interface  (no EPROMs required) Remote firmware update via RSD or fax-to-fax transmission

Easy machine control

 Only one network interface card is required for  printing and/or scanning Quick fax upgrade

Environmental Soundness

 Compliance with Energy Star and Blue Angel ISM Office Marketing Group (AP)

Highlights Universal Design

• Small footprint thanks to internal output tray • Two tone colour design • Convenient tray grip design • High contrast indications, large keys, tilt-capable LCD = changes compared to Di1611/7216 and Di2011/7220 ISM Office Marketing Group (AP)

Highlights Document Management

PageScope Cabinet

• bundled with NC-502 • automatic conversion of scanned documents into editable files • easy archiving • fast file retrieval ISM Office Marketing Group (AP)

Highlights Device Management

PageScope Web Connection

• Web based network utility for users to monitor the status of their MFPs/printers and set up the network related configuration, scanning functions, and fax destinations • NC-502 is required ISM Office Marketing Group (AP)

Highlights Device Management

LSD - Local Setup & Diagnosis

• program and change one-touch, speed and group dial numbers • set up initial settings for fax registration, copy functions and eMail • monitor the status of paper jams • monitor machine counter • supplied with FK-505 ISM Office Marketing Group (AP)

Highlights Device Management

PageScope Address book Utility

• registration of eMail addresses and fax numbers

PageScope NetCare, Network Setup, NDPS Gateway, EMS Plug-In

• bundled with NC-502 ISM Office Marketing Group (AP)

Highlights Device Management

RSD Remote Setup & Diagnosis

for service personnel allows to • program and change one-touch, speed and group dial numbers • set up initial settings for fax registration, copy functions and eMail • monitor the status of paper jams • monitor machine counter from a remote PC via PSTN or local PC via USB ISM Office Marketing Group (AP)

Positioning Target Market

• Replacement of A3 analogue machines (ex-K, ex-M as well as competitors) • Users/small offices with a demand for copy and local print function • Users/small offices with the need for electronic data conversion and sharing of documents in a network environment • Small to mid-sized offices wishing to install local MFPs • Users requiring MFP functionality at competitive cost ISM Office Marketing Group (AP)

Competition Main competitors bizhub 162

• Canon 1570F/iR1600/iR1610F • Kyocera KM-1620 • Panasonic DP-1520P • Ricoh Aficio 1515MF/2015 • Sharp AR-M160 • Samsung SCX-4100/SCX-5315 ISM Office Marketing Group (AP)

Competition Main competitors bizhub 210

• Canon iR2230/2000/2010F • Kyocera KM-2020 • Panasonic DP-180/18010F/1820P/1820E • Ricoh Aficio 2018/2018D • Sharp AR-207, AR-M236 • Toshiba e-Studio 200 ISM Office Marketing Group (AP)

Machine Mix / Option Attachment Ratios Machine Mix

Remarks Item bizhub 162 bizhub 210 Original Cover OC-504 Feeder DF-502 Duplex Feeder DF-605 Duplex Unit AD-504 Paper Cassette PF-502 Multi-Bypass MB-501 Shifter SF-501 Job Separator JS-503 Estimated Ratio

70 % 30 % 30 % 45 % 50 % 50 % 55 % 12 % 2 % 2 % standard on 162!

for 210 only; MK-501 required!

for 210 only!

ISM Office Marketing Group (AP)

Machine Mix / Option Attachment Ratios Machine Mix

Item Image Controller IC-205 Network Card NC-502 Fax Kit FK-505 Scanner Unit SC-502 Mech. Counter MC-503 Expansion Memory EM-101 (32 MB) Expansion Memory EM-102 (64 MB) Copy Desk Large Copy Desk Small Stand Estimated Ratio

20 % 15 % 10 % 3 % 7 % ???

2 % 30 % 3 % 1 %

Remarks

If 1 PF-502 is installed If 2/3 PF-502 are installed If 4 PF-502 are installed ISM Office Marketing Group (AP)

Marketing Material Sales support material

• Product Guide CW 20 • Fact File • Prompt Card CW 21 CW 21 • 8-page leaflet CW 21 • Product configurator CW 19 • Product photos • Press Release CW 21 CW 21 • Flash files CW 21

Launch CD end/May

ISM Office Marketing Group (AP)

Marketing Material Documentation

• User Manual [GB, D, F, E, I, P, NL, DK, S, N, FIN, GR, TUR, CZ, HUN, LIT, PL, ROM, RUS, SLO] • User manual GDI-Driver, CD with drivers • User Manual Twain Driver, CD with drivers • PCL manual, CD with drivers • Fax manual • CD-ROM with printer & scanner drivers ISM Office Marketing Group (AP)

Certificates/Environmental Aspects

• Energy Star • Blue Angel Mark • WEEE (Waste of Electric and Electronic Equipment) ISM Office Marketing Group (AP)

Konica Minolta bizhub 162/210

Let‘s make them successful!

ISM Office Marketing Group (AP)