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Recruiting to Retain: Hiring in a Tough Economy VOICES of the Staff Supervisor Conference June 26, 2009 Recruiting to Retain: Hiring in a Tough Economy Purpose • To understand today’s recruitment “platform” while working in difficult economic times. Objectives • Be able to recognize the potential in your candidate pool • Understand options for recruitment planning • Learn how to utilize cost saving strategies (“low” cost & no cost) Agenda • Introduction & Background • What are our “knowns” • What control do we actually have? • Fun Activity • Strategies (including Low Cost/No Cost Options) • Importance of Data Capture • Q/A & Wrap-Up Recruiting to Retain: Hiring in a Tough Economy Introductions and Background • Darci Watson – Health Careers Recruiter • Mindy Warden – Health Careers Recruitment Coordinator What do we know? • Current economic climate • Current state of the organization – Travel budgets reduced or frozen – Managers less focused on recruiting – Technology budgets are reduced • • • • Abundance of candidates Loss of trust and confidence in business Candidates are aware of the lack of opportunity You may not be able to hire! What control do we have? • Strategy Planning • Knowledge – Trends – Best Practices • Understand your candidate pool • Options for recruitment Strategy Planning • • • • • • Most important thing you can do! Know your objective and budget Proactive Recruitment Leverage your resources Save the organization money Think of the future needs – Build a pipeline – Build your brand awareness Recruitment Trends Yesterday • Heavy reliance on print • Cumbersome databases • Paper Applications • Mass communications • Speaking at/monologue • Internal communications • Employee retention Today • Sophisticated use of media (online, mobile, outdoor, social networks) • eCRM/Talent databases • Online Applications • Superior targeting, personalization, one-toone marketing • Speaking to/dialogue • Brand experience and infusion • Employee engagement Best Practices • Employment Web Site • General Job Boards • Banners • Ecards • Behavioral Targeting • Search Engines – Google - #1 ranked search engine – Yahoo - #2 ranked search engine/ #1 ranked news site – Indeed & SimplyHired – great sites for a low & no cost Best Practices cont. • New and Emerging Media and Technology – Job Video – Job Podcasts – Job Texting • Niche Job Boards • Social Networking Sites – Facebook - #1 ranked site for 17 – 25 year olds – GenX 2nd fastest growing group on site – MySpace - #2 ranked site for 17 – 25 year olds – #1 visited site on the web – LinkedIn - #1 ranked professional site for 25 – 65 year olds Understanding your candidate pool • Exponential increase over the last few months – year • Higher level candidates applying • Non-Qualified candidates • RIF candidates and our commitment • Generational differences Number of Bids 80,000 70,000 Campus 60,000 50,000 Medical School 40,000 30,000 UM Hospital 20,000 10,000 0 2006 Year Totals 73,413 2007 123,939 2008 112,485 2009 28,487 Fun Activity! Understanding the Generations Recruitment Strategies • • • • • • Brochures Photo Campaign eCards Virtual Events Employee Referral Programs Video – Career Profiles • Website Maintenance (SEO) • Blogs • Podcasts • Social Networks • Pay-Per-Click • Job Boards • Alternative Recruitment Campaigns Options for Recruitment Strategies • Low to No Cost Options – – Word of Mouth Employee Referrals – – Social Networks (Facebook/LinkedIn) http://screencast.com/t/KPqzlfdBhBO Job Boards – – – – – – – Utilizing current contracts Email Blasts College/University Alumni & Career Services Websites Local and National Private and Public Sector Websites Former staff members Students – turn them into recruiters – – • Monster, Hotjobs, CareerBuilder, Dice, Craigslist $50/referral $25 gas card What strategies have worked for you? Data Capture • • • • • • Question – Why do it? Tracking Trends Breakdown of Costs What worked? Tangible evidence of spending activity for leadership (they will ask for it) A well planned strategy equals… Happy Employees which leads to… Retention which helps with… Cost Savings to department! Questions? Thank you!