Transcript Lecture 1 Course Description

“Engineering Design of Products”
(E/ME105)
Focus: Guatemala
Fall Quarter 2009-2010
E/ME105 sign-up
Name
email
concentration
Today’s Agenda
• Welcome!
• Introduction of Instructors
– Pasadena
• Ken Pickar
• Luzmi Delgado
• Mallika Saran
– Guatemala City
• Oscar Arce
• Ovidio Morales
• Juan Carlos Noguera
Today’s Agenda
• What the class is about
– And what it’s not
• Class notes
• Guatemala Trip photography
• Student’s introduction: Who I am? Why am
I taking the class
Professor Ken Pickar
TA
Mallika Saran (Pasadena)
TA
Juan Carlos Noguera (Guatemala City)
Consultant Luzmi Delgado
Classroom New Media Room (behind Einstein Papers)
E-mail
“Ken Pickar” [email protected]
“Mallika Saran” [email protected]
“Juan Nogura” [email protected]
“Luzmi Delgado”luz.mdelgado@gmail.
“Tony Luna” <[email protected]>
“Steve Montgomery” [email protected]
Snail mail
Office
Phone
104-44 Thomas
Thomas 101
(626) 395 4185 (Ken)
(626) 755 3882 (Mallika)
(562) 445-7176 (Luzmi)
Website http://www.pickar.caltech.edu/
Sec’y
Maria Koeper X3385
Availability:
Anytime but no set hours (best to e-mail first)
What is available at Caltech in Product Design
Technology Management and Entrepreneurship?
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Product Development/Technology Management Courses
– E/ME 105
Product design (Q1)
– E 102
Entrepreneurship (Q2)
– E/ME 103
Management of Technology (Q3) not taught 2010
– ME 71, 72
– BEM Classes
Other Resources
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Caltech Engineers for a Sustainable World
(http:www.its.caltech.edu/~esw)
Caltech/MIT Enterprise Forum
(www.entforum.caltech.edu)
Caltech Entrepreneur’s Club
(http:www.its.caltech.edu/~eclub)
Caltech Netimpact (www.netimpact.caltech.edu)
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Tech Coast Angel Meetings (techcoastangels.com) – Friday, October 10th
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Ken Pickar’s background
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PhD Low Temperature Physics
Bell Labs
GE Corporate R&D
AlliedSignal (Honeywell)
Caltech 1998Tech Coast Angels 1998Board of Directors: 3 public companies,
start-ups, Los Angeles Regional
FoodBank
The Trip
9 days in Guatemala. . .
One of The “Thousand Places to See Before
You Die”
Pictures of summer 2008 trip to
Guatemala
• Sharon Cavenaugh
Purpose of Course
• To study the business and social context
for developing products (Focus:
Guatemala)
• To study how product development is
accomplished and to actually design a
product through the early design stages
• To develop (international) team skills
Not the Purpose
• To teach you CAD tools
– Though rapid prototyping tools are available
• Formal Methods
– Semi-quantitative, qualitative Analysis
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Product optimization algorithms
To study deeply the causes of poverty
To study anthropology
To learn how to start a company
– A course in Entrepreneurship will be taught in Q2
Nature of the Course
• Engineering Product Design (with a
twist)
– Engineering, Business and Anthropology
methodologies
• Biggest Challenges
– Cross-cultural Teams
– Communications- electronic and
personal
– What to leave out
Curriculum and Approach
– A history of the course is given on the
website
– This is our sixth iteration
Design of Class
Engineering
Methodologies
Business
Methodologies
Anthropology
Methodologies
E/ME 105
Course extensions
Fall Class
Course extensions
Summer trip
Fall Class
Course extensions
Summer trip
Fall Class
Independent study and
Senior thesis
Course extensions
Summer trip
Fall Class
Independent study and
Senior thesis
New Art Center Class
What are we doing this year?
• Field trip
– 5 Caltech Students, 5 Art Center Students and 7
Landivar students traveled in Guatemala this summer.
• Curricula
– Project choices through on-the-ground research in
Guatemala
• Teams
– Caltech, Landivar and Art Center Students from trip.
Add additional Caltech students to each team
• Lectures
– Real time with Landívar
– Occasional Outside Guest Lecturer on Sustainable
Development
How will Caltech and Art Center students
interact with Landívar students?
• Lectures will be broadcast to Landívar
students to view jointly (attendance
required)
• Each team will meet separately at least
once per week to work on HW
assignment. Suggest you use e-mail,
Wiki and Skype but means are up to
you. Mallika, Juan Carlos can assist.
Supplementary Reading and
Lectures
– Each student writes 1-2 pages on 2 of the
Guest Lectures or readings.
• What did you learn?
• How can you apply your learning to your project?
– The results will be folded into the
“participation” grade
Class Attendance Expectations
• Lectures (PowerPoint) will be posted on web-site after
the fact
• You must attend lectures- PowerPoint bullets don’t
contain
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Background
Discussion
Q and A
Context
• All the students in the Class need “to be on the same
page”
• If you must unavoidably miss class, please e-mail in
advance
Decide whether you want to make commitment
Team expectations
• You must fully participate
• No free rides
• Honor Code applies
Readings
• There is an extensive list of (short)
readings. They are designed to provoke
thought. They don’t necessarily reflect
the opinion of the instructor.
• You are invited to contribute interesting,
appropriate readings to our list
Text
• The Text book, Ulrich and Eppinger third
edition, is recommended but not
required. We will have 5 copies on
reserve.
– I will not have time in class to lecture on all
of it
– The Textbook readings will be very useful
in building your product
Shop assistance
• Please contact John Van Deusen
– ME Shop
Presentation Format
• There will be a number of short (and longer)
student presentations throughout the quarter.
• Some advice
– Don’t wing it, Don’t ramble
– Rotate amongst team members
– Don’t talk to the screen, don’t declaim
• E-mail PDF copies of presentation and
accompanying paper by noon the day of your
presentation
Most Important: All Teams must do all
assignments whether they present or not!
Final gala presentation
• Best paper contest
–$1000 to pursue project
• Presentation to Guests
• Guatemalan team members in Pasadena
(Art Center and Caltech will host)
• Poster session
• Streaming video
• Celebration dinner
Grading
•Grade or P/F (but whole team must be the same
status)
•20% HW, 20% Midterm Assignment 30% Final Term
Assignment, 20% class participation, 10% Team
contributor
•All grades are designed to assess knowledge of the
design process, insight into market, and ingenuity/
appropriateness in Design
What is the Course about??
• Engineering
– Design for X
– Prototyping
– Concept development
• Culture
– Without understanding of Cultural issues failure
is guaranteed
• Business
– A new definition of “sustainability”
Profit
Cash
Investment
Culture
• Mayan culture is rich and ancient and
characterized by
– A history of exploitation
• War
• Politics
• Economic
– Extreme conservatism
• Resistance to change
• Extremely low industrialization
• And yet. . .Relative “contentment”
– Startling contrasts
• Cell phones and Latrines
Culture and Change
• We assume that people who are poor
are desperate to change
• We assume that our way of doing
things is manifestly better for the poor
• We assume that we have something to
teach that will be accepted
These assumptions are all open to
question
Business
• We will be driven in this course by the
concept that the best way to allow poor
people (a dollar a day) to improve their
lot is to give them the means to make
more money
• We understand that the level of
business understanding is very low
• We will explore ways of raising this
level
Reason to take class
• For people interested in development
– Knowledge of real world conditions
– Then role of culture in driving behaviors
– Examples of successful and unsuccessful
approaches
– Barriers– Economic, Cultural, Social
– The role of capitalism in addressing some of
these issues
• For people going into industry
– Globalization implies a more
sophisticated understanding of Cultural
Diversity in the marketplace
– Globalization implies working on global
teams
– Globalization implies speed in
implementation
For people going into academic research
Research is the input parameter into
product design and/or uses the output of
product design
Research
Product
Design
For people going into Design
Design solves problems. Researching the
nature of these problems is an essential part of
a successful design.
Close collaboration is an essential part of
design
Diversity of ideas is an essential part of design
Subjects Covered
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Intro and Course description
Team behaviors
The Product Development Process
Mission and Marketing
Sustainability
Creativity
Product Architecture
Culture of the Mayan People
Risk Management
Maintainability
Economics of Product Development
Human Factors
Ethical considerations re Developing Countries
Form a Team
• Suggest teams of 4-5 (tops).
• On each team
– One Guatemalan student
(mandatory)
– One Art Center Student
– Some Bases for choice
• Compatibility
• Diversity
• Dependability
• Choose carefully- but decisions
are reversible
Summary: Formation of Teams
• Consider people you think you might
want to work with.
• Consider ideas for products
• Consider rules of the road
• Choices are reversible!
Team Projects
–These will be presented on Thursday.
–We will post the ideas in the room and
on the website
–You will have the opportunity to
choose your first, second and third
choices
Introductions
• Who are you?
• What are you studying?
• What are your reasons for
taking the Course?