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The Changing Role of
Information Professionals
Jill Konieczko, MLS
Manager of Marketing Programs
[email protected]
SUPER I-AIMTM Survey
Preferred Ways to Get External Information
Thinking of the information that you rely on most for your job, indicate
how you prefer to obtain the information (Base = 6,306)
Seek It Out Yourself
68%
Regularly Scheduled
Updates
16%
Ask Someone on Your
Staff
9%
Have Outside Firm
Perform Search
4%
Call Co's Library
Other
3%
1%
0%
Source: Outsell, 2001
End users are increasingly
seeking information out
themselves
20%
40%
60%
80%
100%
Super I-AIMTM Survey
Importance of Roles
Please indicate how important it would be to have each of the
following roles filled by someone in your company (Base = 2,783)
Provide Compet. Intelligence
Provide Training & Advice
End users are
increasingly seeking
information out
themselves
Make Info. Avail. At Desktop
Locate Internal Info. & Experts
Conduct Research
Analyze Research Results
Work on Project Teams
Provide Alerting Service
Evaluate/Purchase Content
Consultation on Organizing Info.
Manage Physical Library
0%
20%
40%
60%
80%
100%
The “library” must move to the people:
Executive
Suite
Old Model
Business
Intelligence
Finance
Sales
Human
Resources
Marketing
Legal
Public
Relations
LIBRARY
IT
New Model
IP roles have already begun to
change profoundly
Information Professionals Roles
2000
1999
Conduct information research
24%
30%
Select, evaluate, acquire external content
9%
7%
8%
6%
70%
20%
63%
2%
Perform value-added information analysis
7%
6%
Planning
10%
7%
sources
Train and educate end-users
Develop and manage overall content
solutions for users
Manage desktop deployment of external
content
SOURCE: Phase 5 Research, September 2000.
The information professional’s
journey has just begun
Traditional
Research &
Reference
ValueAdded
Services
Knowledge
Management
Integrated
decisionsupport
Information Professionals’ value
proposition
to the enterprise
is three fold:
Customer
Value
Accelerate
knowledge and
decisions
Improve
Productivity
and
Effectiveness
Drive
Competitive
Advantage and
Service to
Customers
… Drive return on information (ROI) and the
firm’s intellectual capital
Successful Information Professionals will
need to embrace new business models
Historic
Future
Research Service
Solutions
One-Size-Fits-All
Customized/Personalized
Department
Total Enterprise
Anecdotal
Benchmarked/ Researched
Internal Development
Partnering/Affiliation
Information Professionals:
How do YOU help to make this a
reality?
 Develop new skill sets
Be open to new ideas
Manage up and down
 Be consultative and creative
 Focus on providing value-added solutions
 Bring the library to the people
Virtual librarianship
New Non-Traditional Business
Skills Are Required
59%
Technology skills
Understanding user needs and developing
products and services to meet them
33%
Promotion and communications
32%
Strategy/planning
31%
Licensing/vendor negotiations
30%
26%
Project management
17%
Accounting/Financial management
13%
HR management
8%
Records management
0%
Source: Phase 5 Research, September 2000.
10%
20%
30%
40%
50%
60%
70%
What is LexisNexis’ job?
 Help you to create winning solutions!
 Provide demonstrably superior products
and services!
 Provide the best 24/7 support!
 Offer pricing that will work!
 Listen to what you tell us!
What else can/do we do?
 Support local SLA chapter events
Support national SLA events and
services
Develop cutting-edge IP communication
services
InfoPro portal (lexisnexis.com/infopro)
LexisNexis Leadership Symposium
Questions?
The Changing Role of
Information Professionals
Jill Konieczko, MLS
Manager of Marketing Programs
[email protected]