Transcript National VCT Testing Month - Population Services International

Objective
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Increase uptake of voluntary counseling
and HIV testing in all Chan Troi Moi sites
in 6 provinces
Increase awareness of National Testing
Month promotion
Promote Chan Troi Moi sites – high
quality, availability etc.
Support government partners in promoting
VCT through existing networks
Comprehensive Communication Plan
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Television Programs – Integrated messages within 2
popular comedy shows (Cuoi Chut Choi)
Print media – advertisements in 2 popular newspapers
(An Ninh Thu Do & Thanh Nien)
PR promotion – 29 articles on VCT and National Testing
month in major newspapers
Web-based advertising – Electronic banners in popular
websites (yahoo messenger, vnexpress.net, 24h.com.vn,
www.vnn.vn)
Ground level presence – banners, posters, and flyers,
street based in & around high risk areas
Information booths – in key locations and VAAC
exhibition
28 Small Events – in and around high risk areas
Focused Messaging
National Testing Month – all
communication materials highlight Chan
Troi Moi sites and testing month promotion
 Theme – “Share hope, protect happiness”
(Chia se niem tin, Giu gin hanh phuc)
 New materials for promoting testing month
along with existing Chan Troi Moi
materials (posters, marketing cards,
leaflets etc.)
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Web Ads Results
3,616 clicks on 24h.com.vn website ad
5,132 clicks on VNExpress.Net website ad
4,748 clicks on VNN.Vn website ad
Over 40,000 clicks on Yahoo Messenger ad
Small Events
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Objective is to raise awareness of national
testing month & location of Chan Troi Moi sites
28 events planned during Dec
 Every
weekend
 16 planned in HCMC and 12 in Hanoi
 Based on mapping of high risk spots & VCT site
locations
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Include combination of VCT promotion &
entertainment activities – to attract large
numbers of the target groups
Campaign materials – flyers, brochures/leaflets
& marketing cards will be distributed
Small event’s structure
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Introduction
Crowd puller: Entertainment programs
Games: Q&A, Quiz to win prize
 Topic
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on VCT
Information about VCT
 Benefits of going to VCT
 VCT location
 VCT process
 Q&A for participants
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Games
Entertainment programs
Games and Comedy
Game 1: HIV and VCT quiz
Game 2: Spinning the wheel game for VCT information
Game 3: Watch some short HIV movie with key messages in
each movie
- Player have to answer some questions about health issues,
HIV/AIDS knowledge, VCT knowledge and all the
understanding of risky behaviors. If they answer correctly, they
will reach 1 promotional gift. Promotional gifts can be VCT
key chain, T-shirt or Jackets.
Circus and magic programs
-From 3 to 4 magic games to attract the attention and sustain
the interest of the crowd
Small Events: Quang Trung, HCMC
Small Events: Gia Dinh Park, HCMC
Support to PACs
Provide campaign materials (posters,
brochures, marketing cards to PEs for
distribution among high risk groups –
IDUs, SWs, MSM
 National HIV Testing month uniforms &
promotional items for all PEs
 PSI’s IPC teams will also promote national
testing month among male clients of SWs
in entertainment establishment settings
 Support WAD activities for each PAC in 6
provinces
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IEC Materials and Promotional Items
Results: Increase in client update
Clients uptaked at 21 branded VCT sites in 6 focus provinces
4th quarter of 2007 (October - December 2007)
3,500
11%
12%
3,320
3,000
10%
2,981
2,760
2,500
8%
8%
2,000
6%
1,500
5%
4%
1,000
2%
500
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0%
October '07
Number of clients uptaked
November '07
December '07
Increased percentage (compared to previous month)
Thank you!