National VCT Testing Month - Population Services International
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Transcript National VCT Testing Month - Population Services International
Objective
Increase uptake of voluntary counseling
and HIV testing in all Chan Troi Moi sites
in 6 provinces
Increase awareness of National Testing
Month promotion
Promote Chan Troi Moi sites – high
quality, availability etc.
Support government partners in promoting
VCT through existing networks
Comprehensive Communication Plan
Television Programs – Integrated messages within 2
popular comedy shows (Cuoi Chut Choi)
Print media – advertisements in 2 popular newspapers
(An Ninh Thu Do & Thanh Nien)
PR promotion – 29 articles on VCT and National Testing
month in major newspapers
Web-based advertising – Electronic banners in popular
websites (yahoo messenger, vnexpress.net, 24h.com.vn,
www.vnn.vn)
Ground level presence – banners, posters, and flyers,
street based in & around high risk areas
Information booths – in key locations and VAAC
exhibition
28 Small Events – in and around high risk areas
Focused Messaging
National Testing Month – all
communication materials highlight Chan
Troi Moi sites and testing month promotion
Theme – “Share hope, protect happiness”
(Chia se niem tin, Giu gin hanh phuc)
New materials for promoting testing month
along with existing Chan Troi Moi
materials (posters, marketing cards,
leaflets etc.)
Web Ads Results
3,616 clicks on 24h.com.vn website ad
5,132 clicks on VNExpress.Net website ad
4,748 clicks on VNN.Vn website ad
Over 40,000 clicks on Yahoo Messenger ad
Small Events
Objective is to raise awareness of national
testing month & location of Chan Troi Moi sites
28 events planned during Dec
Every
weekend
16 planned in HCMC and 12 in Hanoi
Based on mapping of high risk spots & VCT site
locations
Include combination of VCT promotion &
entertainment activities – to attract large
numbers of the target groups
Campaign materials – flyers, brochures/leaflets
& marketing cards will be distributed
Small event’s structure
Introduction
Crowd puller: Entertainment programs
Games: Q&A, Quiz to win prize
Topic
on VCT
Information about VCT
Benefits of going to VCT
VCT location
VCT process
Q&A for participants
Games
Entertainment programs
Games and Comedy
Game 1: HIV and VCT quiz
Game 2: Spinning the wheel game for VCT information
Game 3: Watch some short HIV movie with key messages in
each movie
- Player have to answer some questions about health issues,
HIV/AIDS knowledge, VCT knowledge and all the
understanding of risky behaviors. If they answer correctly, they
will reach 1 promotional gift. Promotional gifts can be VCT
key chain, T-shirt or Jackets.
Circus and magic programs
-From 3 to 4 magic games to attract the attention and sustain
the interest of the crowd
Small Events: Quang Trung, HCMC
Small Events: Gia Dinh Park, HCMC
Support to PACs
Provide campaign materials (posters,
brochures, marketing cards to PEs for
distribution among high risk groups –
IDUs, SWs, MSM
National HIV Testing month uniforms &
promotional items for all PEs
PSI’s IPC teams will also promote national
testing month among male clients of SWs
in entertainment establishment settings
Support WAD activities for each PAC in 6
provinces
IEC Materials and Promotional Items
Results: Increase in client update
Clients uptaked at 21 branded VCT sites in 6 focus provinces
4th quarter of 2007 (October - December 2007)
3,500
11%
12%
3,320
3,000
10%
2,981
2,760
2,500
8%
8%
2,000
6%
1,500
5%
4%
1,000
2%
500
-
0%
October '07
Number of clients uptaked
November '07
December '07
Increased percentage (compared to previous month)
Thank you!