Albert Bandura
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Transcript Albert Bandura
Albert Bandura
1925 -
Theory
Observational Learning
Vicarious learning and modeling
Behavior is learned intentionally
Can also be learned accidentally
Theory
Involves four mechanisms (processes):
Attention (Observing the behavior):
Involves:
Development of cognitive capacities and perceptual
skills
Certain arousal level
Value of the behavior to the observer
Characteristics of the model
Theory
Involves four mechanisms (processes):
Retention (Remembering the behavior):
Remember in images and words
Makes latent learning possible
Involves cognitive organization
Theory
Involves four mechanisms (processes):
Reproduction (Doing the behavior)
Must be able to do the behavior (No physical response
can occur beyond our physical capability)
Can be enhanced by imagination and practice
Theory
Involves four mechanisms (processes):
Motivation (Wanting to do the behavior)
Unless motivated to do it, behavior will not be imitated
Can include
Past reinforcements or punishments
Promised reinforcements or punishments
Vicarious reinforcements or punishments
Theory
Modeling
Acquiring behavior that we have never
performed by observing the behavior of
someone else
Theory
Factors that influence modeling:
Characteristics of the model:
Most influential if:
Similar to us
- Same sex
Respected (status and prestige)
- Same age
Considered powerful
- Simple behaviors
Attractive
- Hostile or aggressive
(children)
Theory
Factors that influence modeling:
Characteristics of the observer:
Person with low self esteem and confidence more likely
to imitate than those with high self esteem and
confidence
Person who has been reinforced for behavior is more
influenced than those who are not.
Theory
Factors that influence modeling:
The reward consequences associated with
the behaviors
Rewards must be meaningful
Whether reinforced or punished
Theory
Two other important contributors to
personality
Self-reinforcement (self-regulation)
Self-efficacy
Theory
Self-reinforcement (self-regulation)
Involves:
Internal standards of performance (self observation)
Usually learned from models
Reference points against which to evaluate behavior
(judgmental processes)
Self reactions (rewards and punishment)
As important as external reinforcement
Theory
Self-efficacy
Our adequacy, efficiency, and competence in coping with life
Perceived self-efficacy ---> our beliefs in the above
Also involves our perception of control (locus of control)
Theory
Self-efficacy based on:
Performance attainment:
History of success or failure
Most influential
Vicarious experiences
Seeing those similar in ability succeed or fail
Theory
Self-efficacy based on:
Verbal persuasion
Genuine encouragement or discouragement from self or others
Physiological and emotional arousal
Higher the response – the less self-efficacy
Lower the response – the higher the self-efficacy
Theory
Self-efficacy can be enhanced by:
Exposing people to success experiences by arranging
reachable goals
Exposing people to appropriate models who perform
successfully
Theory
Self-efficacy can be enhanced by:
Providing positive verbal persuasion
Strengthening physiological arousal through:
proper diet
stress reduction
exercise programs
Reciprocal Determinism
Environment
(Situation
variables)
Personal Variables
(Psychological
Processes)
Behavior
Theory
Self-Exonerating Mechanisms
Defense mechanisms that allow individuals to act
contrary to their moral principles
Theory
Self-Exonerating Mechanisms
Moral Justification
Behavior becomes a means of higher purpose
“I stole so I could provide for my family”
Euphemistic Labeling
Calling something other than what it really is
We “waste” or “terminate” people rather than “kill”
them.
Theory
Self-Exonerating Mechanisms
Advantageous Comparison
Compare to a more heinous or reprehensible act
“What I did was not as bad as …”
Displacement of Responsibility
Responsibility rests with recognized authority
“I was just following orders”
Theory
Self-Exonerating Mechanisms
Diffusion of Responsibility
Group decision
Disregard or distortion of consequences
Remove self from ill effects of actions
“I just let the bombs go and they disappeared in the
clouds”
Theory
Self-Exonerating Mechanisms
Dehumanization
If looked at as subhuman, can treat inhumanly
“Why not take their land, they are just savages w/o
souls”
Attribution of blame
Victim caused the behavior
“If they hadn’t…then I wouldn’t have”