Transcript Edexcel GCSE Buisness Unit 1.2 Exploring creativity

Exploring Creativity
Mr Stones
Unit 1
Topic 1.2.2
To start........
Creativity in the classroom
Take a piece of paper & pen. You will be given
the name of an object. You have 30 seconds to
think of as may uses as possible for that item.
Do not discuss!
1.A cotton bud
2.A piece of tissue paper
3.A sponge
4.A loo roll insert
Last lesson we:
• Explored creativity using thinking keys
• Completed an application form for Sir Alan Sugar
for today
• Explore the questions that entrepreneurs ask
• Look at invention and innovation
• Taking a calculated risk
• Review your creativity - Quiz
The questions that entrepreneurs ask
Questions help entrepreneurs to:
• Sort out issues, explore alternatives
and plan for the future
• Identify what is working and should
stay the same and what isn’t and
needs to change
• Continually evaluate their activities
The questions
Why?
Why
Not?
When?
What?
Where?
How?
Lesson: Invention & innovation
• Invention is the discovery of new products or
new ways of doing or making something.
• Innovation is the process of transforming an
invention into a product that customers will buy.
It may be a different application of something
that already exists, something that adds value or
differentiates a product.
Invention & Innovation
Young entrepreneurs
and their business
Case 1: Ben Way
‘The Rainmakers’
http://www.nesta.org.uk/youn
g-entrepreneurs-share-theirviews/
Invention & Innovation
• Do you think invention and innovation in
business is risky?
• What other things may entrepreneurs or
business people have to consider when be
innovative or inventive?
Key considerations
1. Patents
2. Copyright
Right of ownership of
an invention that is
registered with
Government
Legal ownership of
material
UK Patents –are for 20
years
International Patents
are more expensive
Given for IPR such as
films, books and music.
Gives the right to copy,
produce and control
material. Copyright
protection is longer than
patents. E.g Books for
lifetime + 70 years after
death
3. Trademarks
The symbols, signs
or features of a
product protected
in law
Examples include
Coca Cola, Lego,
BBC & Scrabble
1. Patents and the patent office
• Lets look at an example of a patent application
http://gb.espacenet.com/search97cgi/s97_cgi.exe?Action=FormGen&Template=gb/en/quick.hts
• We will use the search term ‘Dog Bed’
2. Copyright
Can you think of any examples of things that can be
copyrighted?
•Literary works including books, poems and
publications
•Motions pictures and dramatic works
Lets test your
knowledge!
The IPO Quiz
•Computer software and animations
•Songs, song lyrics, sound recordings, and music
Photographs, graphics, images, pictures
•Web pages
•Works of art including paintings, sculptures,
architecture, and computer graphics Educational
materials including texts and tests
Located at: www.businessstudiesonline.co.uk
•
Type copyright into search bar
•
Click on activities for Edexcel business
•
Click on Section 2, then 1.2.4 – The IPO
copyright quiz
3. Trademarks can be:
1. Logos
• McDonald's double arches
• Apple Computer's Apple
2. Pictures or drawings
• Corning's Pink Panther
• MSN's Butterfly
Trademarks can be:
3. Combination of letters and a design:
4. Slogans
5. Product Shape
Taking a calculated risk
• Calculated risk is about putting a numerical value
or probability on the risk. It is the chance of
something negative happening.
Examples:
• The risk of losing your premises
if you don’t pay your rent
Very high =100%
• Risk of a child getting burnt whilst cooking
Quite high =50%
1.2.6 Other important enterprise skills
• Are you an entrepreneur? Quiz
Go to:
• www.businessstudiesonline.co.uk
• Click on number 1 - Activities For Edexcel GCSE Business Studies
• Click on section 2 then 1.2.6 - Other important enterprise skills
Homework
• Read pages 48-55
• Answers the two sets of questions on page 47
• Answers the questions on page 50 & 51
Important enterprise skills
To be effective, an entrepreneur has to:
1.
2.
3.
4.
Be able to spot opportunities
Be an effective planner
Be able to think ahead
Have drive and determination
Making connections
• Mindmaps
Mindmaps are used to help
us think about our ideas, plan
ahead and explore
opportunities. The central
idea/theme is at the centre
and any words or ideas linked
to this flow from the
keyword.
Look at the Creative Genius Mindset -What actions,
qualities and strategies do creative people use?
TASK: Create a mind map showing your skills
Creative Problem-Solving Quiz
Are you a professional? This short quiz will help
you understand your thinking style better.
http://www.creativityatwork.com/articlesContent/creativity-quiz.html
Question 1
1. How do you put a giraffe into a refrigerator?
The correct answer is:
Open the refrigerator, put in the giraffe and
close the door. This question tests whether you
tend to do simple things in an
overly complicated way.
Question 2
2. How do you put an elephant into a refrigerator ?
Wrong Answer: Open the refrigerator, put in the
elephant and close the refrigerator.
Correct Answer: Open the refrigerator, take out the
giraffe, put in the elephant and close the door. This
tests your ability to think through the
repercussions of your actions.
Question 3
3. The Lion King is hosting an animal
conference, all the animals attend except
one. Which animal does not attend?
Correct Answer: The Elephant. The Elephant is in the
refrigerator. This tests your memory. OK, even if you
did not answer the first three questions, correctly you
can surely answer this one.
Question 4
4. There is a river you must cross. But it is
inhabited by crocodiles. How do you manage
it?
Correct Answer: You swim across. All the crocodiles are
attending the Animal Meeting! This tests whether you
learn quickly from your mistakes.
FACT: Around 90% of the professionals they tested got all questions wrong. But
many preschoolers got several correct answers.
Super!
Remember, successful business
need creativity
Any questions?
Midterm Homework
Relax...
There is none!