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Edexcel GCSE Buisness Unit 1.2 What is enterprise? Starter Using the mini whiteboard – write down your answer to each of the statements. Can we uncover the Entrepreneur? http://www.businessstudiesonline.co.uk/liv e/index.php?option=com_content&view=ar ticle&id=2&Itemid=8 Enterprise is: A willingness by an individual or a business to take risks, show initiative and undertake new ventures The characteristics of enterprise Showing initiative Enterprise Risk taking Undertake new ventures Risk Taking Enterprise involves an element of risk. Things may go wrong or not according to the plans of the entrepreneurs or company. That said, if these risks have been considered and planned for, then they are usually easier to manage and address. Example: Property developer & the recession Showing initiative Initiative is about making the first move to get things done. It is also about developing creative solutions to problems and ‘thinking outside of the box’ Initiative is an essential enterprise skill which sets people aside from others. Willingness for new ventures Being enterprising requires a willingness to undertake new ventures and to be on the look out for new opportunities. Undertaking new ventures does not necessary equate to being successful. However, the enterprising individual will have the courage to quit ventures that are less successful and pursue other ventures with better prospects. Task 1 Write your own definition for the following Enterprise keywords Entrepreneur Enterprises Enterprise Risk Homework – Hand in WED B On A4 paper, Complete the Enterprise Case study about Charlotte Yelland giving detailed answers to your questions please! Task 2 – Test Yourself Which 3 of the following are most likely to be examples of being Enterprising? A – Being made redundant B – Carrying out an order from your boss C – Taking Risks D – Taking the initiative E – Taking your summer holiday at a time convenient to your employer F – Undertaking a new venture G – Being told that your job will change Test yourself Q2 Which 3 of the following are examples of services? A – A school desk B – A train carriage C – A tonne of coal D – A train journey E – A knife and fork F – Menu advice in a restaurant G – Education in a state school Test Yourself 3 Lewis Hunting runs a hairdressers. Which one of the following statements is correct? A – A haircut is an example of a service B – There are no risks in running a hairdressing business C – A bottle of shampoo is an example of a service D – Lewis Hunting never needs to show initiative in running his business Edexcel GCSE Buisness Unit 1.2.2 Thinking creatively Lesson Aims To identify what is meant by the term creativity To explore the process of creative thinking and consider how creative you are Say what you see! HTTP://WWW.BUSINESSSTUDIESONLINE.CO.UK/LIVE/INDEX.PH P?OPTION=COM_CONTENT&VIEW=ARTICLE&ID=2&ITEMID=8 What is thinking creatively? •Creative thinking is about: •Innovation •New Product Ideas •Improving existing products – Sony Walkman •Solving problems •Obtaining a competitive advantage - developing your unique idea can give your business a chance to be better then another company it’s directly in competition with. •Thinking ‘Outside of the Box’ Thinking Creatively What’s it all about? Coming up with an unique business idea that didn’t exist before. Thinking ‘Outside of the Box’ Why is creative thinking important? Gaining competitive advantage To keep businesses ‘fresh’ To challenge entrepreneurs To create excitement and a buzz To motivate and stimulate Lateral Thinking Lateral thinking is about producing ideas that wouldn’t normally come up in our day-to-day lives When you are thinking about ideas of how to grow your business – Think Creatively - ‘Think out of the box’ Lateral thinking techniques There are lots of techniques that promote lateral thinking. Two of the most common ones are: Blue skies thinking Six Thinking hats 1. Blue Skies thinking Using this technique, participants are encouraged to think of as many ideas as possible about an issue or problem. All ideas are recorded. With it, there are NO limits and no preconceived ideas Lets try it....... Using Maltesers as an example - You have 10 minutes - 2. Thinking Hats Thinking hats (created by DeBono) is a technique to help focus and organise ideas There are 6 different coloured hats Each hat represents a different style of thinking The hats are ‘put on’ one at a time to think about a problem or worn by different team members http://www.businessstudiesonline.co.uk/GcseBusiness/Activ ities/Module1/FactorsOfProduction/SixThinkingHatsres/fram e.htm What side are you on? Left brain or right brain? http://www.businessstudiesonline.co.uk/live/index. php?option=com_content&view=article&id=2&Ite mid=8 Left Brain Student Characteristics You probably work with a ToDo list You like to be the critic in class You're good at math or science You are rational and logical Your research is precise and well-documented You set goals for yourself You can interpret information well You like action movies You read sitting up Your words are precise Your room is orderly You can answer questions spontaneously You follow directions and you do read directions (unlike some people) You aren't touchy-feely You can listen to a long lecture without losing patience You don’t let feelings get in your way Right Brain Student Characteristics You take notes but lose them. You may have a hard time keeping track of your research You might have a hard time making up your mind You are good with people You don't fall for practical jokes as easily as some You seem dreamy, but you're really deep in thought People may have told you you're psychic You like to write fiction, draw, or play music You might be athletic You like mystery stories You may lose track of time You are spontaneous You’re fun and witty You may find it hard to follow verbal directions You are unpredictable You get lost You are emotional You don't like reading directions You may listen to music while studying You read lying down You may be interested in “the unexplained” You are philosophical You take time to ponder and you think there are two sides to every story Deliberate Creativity Deliberate creatively involves using a range of thinking methods that help us create new ideas By going through different processes, new ideas can emerge Examples: Discussions, mind maps, lateral thinking and blue skies thinking Deliberate Creativity – an example In 1998 ITV launched a new quiz show Who wants to be a Millionaire Deliberate Creativity The BBC were concerned by the programmes success and THEY wanted to devise a quiz show but didn’t know how they could emulate its success So…….its over to you! Task Individually – list 10 things you know about the programme In groups of 4 share your knowledge and then Select 5 of them NOW…. Decide how this can be changed – be different Your group will then present your outline ideas of your new game show format This is what actually happened The result of the BBC’s creative thinking process was………. How was that the outcome? One contestant at a time Contestant and host sit Friendly host Prize fund is always the same Contestants can take their time There isn’t always a winner Many contestants at a time Contestant and host stand Unfriendly host Prize fund is different each time Contestant is pushed for time (timed rounds) There is always one winner Plenary: Creative Problem-Solving Quiz Are you a professional? This short quiz will help you understand your thinking style better. http://www.creativityatwork.com/articlesContent/creativity-quiz.html Question 1 1. How do you put a giraffe into a refrigerator? The correct answer is: Open the refrigerator, put in the giraffe and close the door. This question tests whether you tend to do simple things in an overly complicated way. Question 2 2. How do you put an elephant into a refrigerator ? Wrong Answer: Open the refrigerator, put in the elephant and close the refrigerator. Correct Answer: Open the refrigerator, take out the giraffe, put in the elephant and close the door. This tests your ability to think through the repercussions of your actions. Question 3 3. The Lion King is hosting an animal conference, all the animals attend except one. Which animal does not attend? Correct Answer: The Elephant. The Elephant is in the refrigerator. This tests your memory. OK, even if you did not answer the first three questions, correctly you can surely answer this one. Question 4 4. There is a river you must cross. But it is inhabited by crocodiles. How do you manage it? Correct Answer: You swim across. All the crocodiles are attending the Animal Meeting! This tests whether you learn quickly from your mistakes. FACT: Around 90% of the professionals they tested got all questions wrong. But many preschoolers got several correct answers. Exploring creativity - Thinker Keys Thinker keys are designed to help with your thinking. Lets consider a couple of the keys and apply them to examples Thinker Keys Instructions You will be given a thinker key scenario In your groups, decide how you will tackle the scenario written on the paper Jot down some of your thoughts/solutions to feedback to the class You have15 minutes Next…….. Look at the creative genius mindset I’ll show you next What actions, qualities and strategies do creative people use?