Transcript BRANDING POLICY Managing the Corporate Identity

Conversations
with Shabana Karim
20 December 2011
The Address, Dubai Marina
Shabana Karim shares Inspirational Quotes…
Food for Entrepreneurial Thought
“I’m a great believer in luck, and I find the harder I work,
the more I have of it.” -Thomas Jefferson
“A pessimist sees the difficulty in every opportunity, and
n optimist sees the opportunity in every difficulty.” -Winston Church
“A quitter never wins and a winner never quits.”
-Napoleon Hill
What I’m going to share today…
 Me
 The beginnings
 The business
 The scaffolding of my business
 The challenges along the way
 Where I am headed
Me
Me…
1910 – My Great Grandfather in Bangalore
Me…
Me at Edinburgh University, UK
Me…
2011 – My Family in Florence
Me…
My Dad as a young man
Me…
My Entrepreneurial Family
The
beginnings
The beginnings…
2002 – The Nail Spa Then
The beginnings…
2011 – The Nail Spa Now
The
business
The business…
Award Winning Spa
The business…
Award Winning Spa
The Nail Spa current and committed
locations
Mercato Mall Dubai 2002 &
2011, 1,829 sq. ft.
Ibn Battuta Mall Dubai 2005
1,736 sq. ft.
Dubai Mall 2008, 1,583 sq. ft.
Arabian Ranches Golf Club Emaar Town Centre Meadows
The Meadows Village
Aviation Club Dubai 2005,
Dubai 2011. 1,250sq.ft + 800sq. ft. Dubai 2011, 720 sq. ft.
Dubai 1st qtr. 2012, 800 sq. ft.
1,250 sq. ft.
TDIC Mangroves Abu Dhabi
3rd Qtr. 2012, 2,250 sq. ft.
Al Dar Emporium Abu Dhabi
3rd Qtr. 2012, 1,600 sq. ft.
Al Dar Yas Mall Abu Dhabi
2013-2014, 2,000 sq. ft.
The business…
Social Media - How we keep connected with our clients
The
scaffolding
of The Nail
Spa
The scaffolding of The Nail Spa…
A watch to remember
Challenges
along the way
Where I am
headed
Shabana Karim leaves you with…
Thoughtful Thoughts
“ Tough times never last but tough people do.” -Dr. Robert Schindle
“Hey. Don’t let somebody tell you , you can’t do something.
Not even me. All right? ” -Will Smith in Pursuit of Happiness
“You got a dream… You gotta protect it.
If people can’t do somethin’ themselves they wanna tell you ,
you can’t do it. If you want something , go get it..”
- Will Smith in Pursuit of Happiness