Transcript LUIS GARRATON, INC - Luis Garraton, Inc. - Tel.787-788-6100

Luis Garratón, Inc.
Business Profile
Index
 Who we are
 Our Commitment
 Our Mission
 Our Vision
 Values
 Human Resources
 Organization
 Healthcare Division
 Consumer Division
 Logistics Division
 Market Scope
 Leadership Team
Who we are
 Luis Garratón, Inc. (LGI) is a privately owned
corporation established in 1948. Today, the
Company provides services and sales of ethical
and OTC pharmaceutical products and consumer
goods such as: dry foods, household goods and
health and beauty products.
 LGI also provides warehousing and logistics
services.
 Corporate Headquarters and Warehouse facilities
are located in Luchetti Industrial Park, Bayamón ,
Puerto Rico. Warehouse is 80,000 sq ft., with a
controlled temperature area for Rx products.
 In addition, LGI has a 60,000 sq ft. warehouse
facility located in Carolina.
Our Commitment
 We succeed only when we meet and
exceed the expectations of our clients.
 We have a passion for excellence and
endeavor to set and deliver the highest
standards of service, value, integrity and
fairness.
Our Mission
To market and sell quality products and services
through higher standards of performance for the
benefit of the companies that we represent, their
customers, our employees and the community
we serve.
Our Vision
 Establish a solid network with clients and suppliers by
providing full market coverage for their consumers.
 Excel in the logistics business services providing our
clients with a state-of-the-art technology, quality
assurance programs and high caliber
professionalism.
Our Values
Our actions are a reflection of our values. For this reason
we engage ourselves to the highest levels of ethical
behavior.
 Client Focus
Being committed to our clients, performing whatever it takes to
exceed their expectations.
 Integrity
To perform our services with absolute rectitude, transparency and
honesty.
 Team Work
Active participation in collaborative efforts to generate measurable
and sustainable results to advance our business partners.
Our Values
 Leadership
Alignment with our business partners needs, to achieve
extraordinary results and support their business growth.
 Innovation
Creative initiatives in our daily performance on behalf of
our clients and their customers.
 Respect
A true commitment to respect our Clients, Suppliers,
Colleagues and the communities that we serve.
Our Values
 Accountability
To assume total responsibility for the results of our
professional performance.
 Commitment and Absolute Loyalty
To fulfill our business and Christian roles in the
communities we serve.
Human Resources
 Job Evaluation Policy
 Areas of opportunities
 Reinforcement of strengths
 Reward and Recognition Policy
 Non-union labor environment
 Effective communication
 Open door policy
 Continuous training
 Personnel Turnover
 Minimum
 Individual Advancement
 Quality of Life
Our Organization
PRESIDENT
EXECUTIVE
VICE PRESIDENT
EXECUTIVE
DIRECTOR
FINANCE
HUMAN
RESOURCES
LOGISTICS
QUALITY
ASSURANCE
HEALTHCARE
DIVISION
CONSUMER
DIVISION
HealthCare Division
Healthcare Division
VP
PHARMACEUTICAL DIVISION
ADMINISTRATIVE
ASSISTANT
SALES
&
MARKETING MANAGER
MEDICAL
REPRESENTATIVES
CUSTOMER SERVICE
SALES
REPRESENTATIVES
MANAGE CARE &
GOVERNMENT AFFAIRS
Our Healthcare Division Services
 Product and supplier loyalty, focused on our represented products.
 Sales & marketing strategies, development and executions.
 In-store and Pharmacy promotions.
 Daily visits to physicians’ offices and follow up calls.
 Sales/Inventory report analysis to determine sales performance and
trends.
 Active participation and support of our partners in trade shows,
conventions and outreach events.
 Rx and OTC products registration in the Puerto Rico Department of
Health.
 Coordination of training seminars for Medical and Sales
Representatives.
 Government Sales:
 Bids
 Contracts
Our Healthcare Division Services
 Marketing efforts targeted to family, gastroenterologists,
hematologists, psychiatrists, neurologists, general and internal medicine
physicians.
 Regular visits to community hospitals, PHS Hospitals and drug
wholesalers.
 Direct sales to pharmacies.
 Key drug wholesalers, top chains and independent stores networking.
 Medical conferences with health-related professionals to introduce
pharmaceutical products and enhance existing ones.
 Managed Care Support
 Presentation of new products to insurance companies approvals in formularies
(including Health Reform) and proposal negotiations
 Compliance with Federal and local laws, regulations and rules.
 Return goods service to customers.
Health Care Market
Our Business Associates
Among the current, distinguished companies that our
Healthcare Division represent are:
 Procter & Gamble
 MEDA Pharmaceuticals
 Genzyme Laboratories
 Reckitt Benckiser
 Glaxo SmithKline
 Shire U.S.
 JHP Pharmaceuticals
 Abbott Laboratories PR Inc.
Consumer Division
Consumer Division
VP
SALES & MARKETING
Consumer Products
Sales Analyst
Administrative Assistant
CHAIN
Sales
Supervisor
INDEPENDENT
Key Account
3
US Chain
Sales Specialist
4
Brand
Manager
Assistant
Brand Manager
School Supply
Team
3
Sales
Supervisor
Customer Service
2
Customer Service
2
Sales Rep
10
At Large
1
Merchandiser
5
Sales Rep.
6
Merchandiser
6
Our Consumer Division Services
 In-store “planograms” to maximize product
exposure.
 Consistent strategic promotional efforts to support
our Brands.
 Monitor distribution levels to obtain strong market
coverage.
 Periodic business reviews with top chains.
 Merchandising efforts to support the selling cycles.
 Market Research to determine product positioning.
 Active participation in trade shows and conventions.
 Periodic business reviews with our suppliers to
identify opportunities.
Our Business Associates
Among the current Companies that our Consumer Division
distribute are:
 HBC
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
Boost
Humphrey’s
Lanman & Kemp
Garden House Labs
 Ciruelax / Prunelax
Konsyl Labs
AMO
D&G
Schering
 SCHOOL SUPPLY
 Crayola
 Bic
 Pentel
 Pilot
 Fiskars
 Other
 OTHER CONSUMER PRODUCTS
 Playskool
 Merisant
 Same
 Westsoy
 Nissin Soup
 Pic Corp.
 Servaas Labs
 Bar Keeper Friends
 King Pine
 STRATEGIC ALLIANCES
 Gerber
 3M
Our Market Scope
 Hospitals
 Independent Supermarkets
 Government Institutions
 Supermarket Chains
 Community Pharmacies
 Mass Merchandisers
 Drugstore Chains
 Department Stores
 Cooperative Buying groups
 Drug Wholesalers
Drug stores
 Hardware Stores
Supermarkets
 Doctors
 Food Clubs
 United States Military Bases
Our Market
Ind. Drugstores
321
Drugstores Chains
161
Indep. Drugstores Buying Group
362
Discount Stores
122
Dollar Stores
42
Supermarket Chains
153
Clubs
16
Food Wholesalers
5
Indep. Supermarkets
238
Discount Stores
Dollars Stores
Supermarket Chains
Membership Clubs
Food Wholesalers and Cash & Carry
Oscar C&C 1
Hatillo C&C 2
Perez Hnos. 1
Hnos. Santiago 1
Independent Supermarkets
Logistics Services
Logistics Division
Organizational Chart
PRESIDENT
EXECUTIVE
DIRECTOR
LOGISTICS
DIRECTOR
QUALITY
ASSURANCE
DIRECTOR
CUSTOMER
SERVICE
SUPERVISOR
CUSTOMER
SERVICE
REPRESENTATIVE
MANAGERS
SUPERVISORS
TEAM LEADERS
OPERATORS
Logistics Division
Scope
As a third party logistics provider (3PL), LGI specializes in
integrated warehousing and transportation services that
are scaled and customized to our client’s needs.
Logistic Services
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Receiving & Put away
– The proper storage and tracking of inventory ensures delivery times therefore, asset management costs are
reduced.
Warehousing
– LGI has three warehouse facilities in Bayamón, Carolina & Cataño
– Security, Temperature control, Cleaning, Pest Control & Employee training are the back bones of the warehouse
operations.
Dispatching
– Pick & pack fulfillment services
– Cross docking
– Packaging/repackaging
Delivery
– Our capabilities facilitates the efforts to reach new and existing customers inside and outside of Puerto Rico.
– Fleet of over 40 trucks between owned and certified DOT independent truckers.
– Customized system of freight transportation
– Latest in Delivery tracking technology
Returns
– Return merchandise processing
– Drug Recalls
Cycle counts
– Customized inventory control management-inventory reporting, cycle counts, physical counts, etc.
Warehouse Management System
 Design for Consumer and Pharmaceutical
Distribution.
 Radio frequency system.
 Manage product by lot number and expiration date.
 Location Management.
 Full integrated platform that can communicate with:
SAP
 JD Edward
 Oracle System
 Cycle Count System.
 Reserve Inventory of location level.
 Dangerous Goods Handling.
 Customer Delivery System.
 Alert System – notifies via e-mail or text message to a mobile
device that the product has been delivered
Quality Assurance Program
 Management Commitment
 Training
 Facilities and Equipment
 Cleaning Pest Control &
Maintenance
 Written Procedures
 Warehousing and
Handling of Inventory
 Personnel Management
 Safety
 Security
 Record keeping
 Monitoring
 Validation
 Performance Indicator
 Tracking of Results
 Responsibilities by third
parties
Performance Indicators
 On-time deliveries
 Dispatch productivity
 Dispatch accuracy
 Shipment accuracy
 Receiving
 Inventory accuracy
 Cycle Count
 Inventory variations
 Claims
 Damages
Logistics Division
• Service Culture
– Our primary Organizational principle is its Service Culture. It is a natural
way of thinking for all our employees, constantly seeking to meet and
exceed our customers and business partners expectations.
– Our Service Culture is reinforced in all trainings provided to our
employees at all levels of our company.
– We also evaluate and reward our employees performance annually.
Logistics Division
Partners
Consumer & Over the counter products
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Cooperativa de Farmacias Puertorriqueñas (Coopharma)
Cordialsa Boricua Empaques
Gerber Products
P & G Professional Care (Wella)
Vinos Selección
WG Group
Revlon
Kellogg’s
Rx & Controlled substance products
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•
•
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•
Efficient Laboratories
Lanza & Sons.
Llorens Pharmaceuticals
Portal Pharmaceuticals
Repor Labs.
Biovail
Strengths
Management - Logistics
 Over 20 years of experience in




Logistics Business
Quality Control Program
Knowledge of Internal Control
 Sarbanes Oxley requirements
Knowledge of Warehouse organizational
structure
Over 20 transitions of companies to third party
logistics
Executive Team
Raúl Rodríguez, CPA
President/ CEO
As President / CEO, Raúl brings to LGI Inc. an extensive and profound experience in leading
top locally owned companies in Puerto Rico.
He started his career at Deloitte & Touche and later worked as Vice President of Finance and
Administration at César Castillo, Inc.
Among the outstanding positions that he has occupied during his career are: Chairman of the
CPA Society of Puerto Rico 2001-02; Chairman/ Treasurer of the ICPR Junior College Board
1985-2004 and Chairman of the Inter-American Accountant Associations Quality Commissions
from 2002 to present.
Raúl has been the recipient of various professional awards; among them, the Certified Public
Accountant of Puerto Rico in 1993. As an active community leader, he has volunteered in major
civic and sports associations, among other community initiatives.
A graduate from the University of Puerto Rico, Raúl holds a Business Administration Degree,
with a major in Finance and Accounting. He is a Certified Public Accountant.
Raul is also President/ CEO of Droguería Betances.
Executive Team
Rafael Rodríguez
Vice-President
Rafael hold a Business Administration Degree, with a manor in Marketing
from the University of Puerto Rico. He started his business career working
in a Family Owned business. He was one of the founding members of the
Selecto Chains Supermarkets.
In 1981, he moved to the US, worked with town Fortune 500 companies
Campbell Soup Company and the Miller Brewing Co., a division of Phillip
Morris, working as a Sales Representative, Account Manager, Brand
Manager and Sales Supervisor.
With Grupo Modelo, the manufacturer of Corona Extra, he worked in the
International Division managing the Caribbean and the Central American
Market.
Executive Team
María Victoria León Freire, CPA
Director
Financial Department
María Victoria started her career at Ernest & Young. She occupied the
positions of the Finance Director for the Puerto Rico Tourism Company,
Auxiliary Secretary of Administration & Finance for the Secretary of
Transportation & Public Works, President of the Highway Authorities Auctions
Committee, Finance Director for the Municipality of San
Juan.
María Victoria is member of the Finance Analyst Association and CPA Society
of Puerto Rico.
Graduated from University of Puerto Rico, Magna Cum Laude on 1985,
Business Administration Degree with mayor in Accounting. She is certified
Public Accountant.
Executive Team
Elizabeth Garratón, R.Ph.
Vice-President
Healthcare Division
Elizabeth is a Registered Pharmacist, graduated from the University of
Puerto Rico Medical Science Campus, 21 years ago. As Vice
President of the Healthcare Division of LGI, she leads all the
Company’s ethical, OTC products marketing, and sales strategies
executions.
Characterized by a dynamic personality, she was responsible for the
outstanding launch of Suboxone® and Subutex® products in the local
market, being the first time that a medicine serves as a true alternative
for opiate addiction in Puerto Rico.
Executive Team
Carlos Martinez, MBA
Vice-President
Consumer Division
Carlos holds an MBA in Marketing from the University of New Haven in
Connecticut. Later, he lead his own Company dedicated to Product
Management for 14 years. Previously, he was Brand Manager for
Kellogg's and Marketing Manager for Revlon in Puerto Rico.
As Vice President of LGI Consumer Division, he is responsible for the
strategic planning, marketing and sales of LGI consumer goods.
His ability to understand the consumer mindset and uncover the
consumer insights has built LGI business to a new level. Therefore,
enhancing LGI customers’ relationships.
Executive Team
Marisol González Jiménez,
Executive Director
A proactive and forward thinker, Marisol is a Summa Cum Laude
Business Administration graduate of the Interamerican University of
Puerto Rico, with 15 years of experience and hands-on knowledge in
sales, marketing and operations.
An energetic leader, her excellent organizational and motivational
skills and business focus earned her the actual role in LGI leadership
team.
Executive Team
Janette Pérez
Brand Manager
Patience and perseverance are the attributes that mostly
characterizes Janette. She has worked her way up at LGI over the
past ten years. She started in 1994 as a Medical Representative; by
2002 she became Sales Supervisor, by 2004 Director of our
Pharmaceutical Division and by 2005, Brand Manager.
She is responsible, among many other things, for monitoring product
sales and marketing in drugstores and for the success of Ciruelax®
market leading brand and recipient of LGI Top Company Awards in
2002 and 2004, respectively. She is also in charge of several OTC
product lines.
Janette holds a bachelor’s Degree in Science with a major in Medical
Representative from the Interamerican University of Puerto Rico.
Executive Team
Luis Alicea Emmanuelli
Operations Director
Luis holds a BBA in Arts with a major in Administration from the
Interamerican University. He has been offering Logistics Services
for the Pharmaceutical Industry and Consumer for the past 15 years.
Luis has participated in several seminars such as Performance &
Measurements in Logistics, Physical Inventories & Cycle Counts,
Planning and improving warehouse operations and project
managements.
Executive Team
Enid Blasini Rubero
Quality Assurance Director
Enid holds a Bachelor’s Degree in Science in Industrial Engineering
from The University of Puerto Rico, Mayagüez Campus. She worked
as a Supply Chain Manager for Procter & Gamble for 14 years
covering the areas of Purchasing, Inventory Management,
Warehouse Management, Inbound/Outbound Transportation, 3PL
Management, Quality Assurance and Internal Controls Areas.
With her vast experience in all Supply Chain Logistics areas, she is
key to the development and implementation of the highest standards
on the operational performance as well as on the Quality Assurance
and Internal Controls areas of LGI.
She is also an expert in SAP on the Purchasing, Warehouse
Management and Master data Modules. She has been trained as
coach on Developing People, Total Quality Management,
Persuasive Selling, 5 Sigma, among many other logistics relevant
topics.
Executive Team
Magda Delpin
IT Manager
A graduate of UPR, Bachelor in Science, Chemistry and Math Majors.
Worked for IBM as a Systems Programmer, Systems Engineer and
Professor in IBM’s Educational Center. Strong background in both
Systems Analysis and Programming. Has held I/T supervisory
positions in the private sector an the banking industry.
Joined Luis Garratón, Inc. in 2005 and has played a key role in the
implementation of ASW software for the company.
Strengths
Company
 60 years of Market Experience
 Long term relationship with principals
 Product Management structure
 Merchandising support
 Marketing Support
 Diversified product portfolio
 Strong sales force structure
 Service and Quality Culture
 High level of professionalism and integrity
 Long term commitment
With over 60 years of market experience,
LGI has the people, the knowledge and the programs
to successfully achieve your Company business goals
in today’s Caribbean marketplace.
Let’s fuel your growth and success,
let’s do it with Luis Garratón, Inc!
Rev. 7/14/09