Transcript Internet users in France

INTERNET USERS IN FRANCE
Vytautas Magnus University – 2010/2011
DA SILVA Warren
BIHAN Benjamin
Summary
 Some global data…
 To understand web users in France
 Activities with Internet
 Data on Smartphone
History
 In France, Internet is used by the general
public since 1994, but really knew a
development only from the middle of the
2000s.
 Since 2010, we count 20 million subscribers to
the network, for 65 million inhabitants,
among which 288 000 lines in the optical
fiber.
Some global data
Year
Internet Users
Population
% Population
2000
8,500,000
58,879,000
14.4 %
2004
24,848,009
60,293,927
41.2 %
2006
30,837,595
61,350,009
50.3 %
2007
32,925,953
61,350,009
53.7 %
2008
36,153,327
62,177,676
58.1 %
2010
44,625,300
64,768,389
68.9 %
International Internet,2010
Evolution of users of
Internet
Who is using it?

Distribution by age French Internet users (15 years and more):
50 years: 23%
35-49 years: 29%
25-34 years: 24%
15-24 years: 24%

In France, 29 % of the Internet users have between 35 and 49 years, the age
bracket showing the strongest number of Internet users is 25-49 years and
represents 53 % of the French Internet users.
Distribution by category socio profesional (15 years and more):
CSP +: 37%
CSP - : 29%
Studying: 17%
Redeemed: 12%
Other: 5%
The typical profile of the French Internet user of places in the category of the
CSP +.
Volume of connections
Insee, 2009
Where we connect?
What we are doing on the
web?
 " to send or receive emails " (96 %),
 " to obtain practical information " (93 %)
 “ to amuse " (88 %).
 “ the " follow-up of the current events "(80 %),
 " the purchase of products or services " (76 %),
 " the use of an immediate messaging system"
(72 %)
Sofres 2010
Where we go?
Rank
Name in 2007
Name in 2010
1
Google
google.fr
2
MSN/Windows
Live
facebook.com
3
Orange
live.com
4
Free
youtube.com
5
Yahoo!
google.com
6
PagesJaunes
msn.com
7
eBay
skyrock.com
Products or services buy on
Internet
Source : Fevad, Mediametrie, June2010
Who is buying on Internet?
Source : Fevad, fevrier 2010
People with Internet on the
Smartphone
Source : Ipsos, 2009
Smartphone and who?
 Mobile Internet users are always characterized to be male,
young and more active profile
 On Web:
 - 69 % are men (vs 53 % of the Internet users)
 - 70 % are less than 35 years old (vs 47 % of the Internet
users)
 - 72 % connect several times a day in Internet (vs 52 % of
the Internet users)
 - 35 % spend more than 60 hours a month to surf on Web
(vs 20 % of Internet users)
 - 58 % created a blog or a personal site (vs 32 % of the
Internet users)
Internet on the Smartphone
for what?
Ipsos Profiling 2009
France and Internet
MERCI