Transcript Craneware PowerPoint Template 21 Oct 09

craneware.com
User group meetings: building
loyalty, building brands
Rick Weissinger, VP of Corporate Marketing, Craneware
Amy Groom, Trade Show and Event Planner, Craneware
7/20/2015
This document contains confidential or proprietary information which may be legally privileged.
It is intended only for the named recipients, and may not be shared with vendors outside of Craneware.
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Craneware
• The leader in automated revenue integrity solutions
• Founded in 1999
• Became a publically traded company on the London
Stock Exchange in 2007
• Client base has to 1000+ US hospitals since 1999
7/20/2015
This document contains confidential or proprietary information which may be legally privileged.
It is intended only for the named recipients, and may not be shared with vendors outside of Craneware.
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Why User Groups?
The best future prospect is a current happy customer
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We wanted to learn from our clients
Client adoption and retention
We wanted our clients to be able to evangelize their accomplishments
We wanted to show new products and secure new business opportunities
Promote networking
7/20/2015
This document contains confidential or proprietary information which may be legally privileged.
It is intended only for the named recipients, and may not be shared with vendors outside of Craneware.
We love
Craneware!
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History
• We never charged any fee
• Before 2007 clients hosted our 1-day events at their facilities with a few
Craneware experts presenting
• 2007 through 2009 we hosted five regional events per year, each lasting
two and a half days
• 2010 through 2013 we hosted three regional events per year and added
a one-day in 2013
• In 2014 we blew it all up
(Edinburgh, circa 1999)
(Give or take a century)
7/20/2015
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It is intended only for the named recipients, and may not be shared with vendors outside of Craneware.
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Why we blew it all up
Sometimes you have to be daring
•Attendance was flat, and even showed signs of dropping
•2012:It180
three multiple-day events
was across
necessary,
I know. At least I
•2013:Rick.
118Get
across
multiple-day events and one
1-day
event
overthree
it.
saved
my guitar.
•Sales activity was modest, when we could get good data
•6% of accounts that have attended since 2012 have added new
products to their footprint
•27 accounts that attended renewed their contract
•Mixing up content had mixed results
•Shorter events didn’t significantly move things
7/20/2015
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It was time to transform
So we rethought things
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DESTROY ALL
DOUBT!
Leadership
Vision
Value
Networking
Education
7/20/2015
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It is intended only for the named recipients, and may not be shared with vendors outside of Craneware.
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The Summit
The Craneware Revenue Integrity Summit
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Multiple educational tracks
The CFO of Catholic Health Systems of Long Island spoke
Dr. Jocelyn Elders, former Surgeon General spoke
And let’s revisit those numbers
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2012: 180 across three multiple-day events
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2013: 118 across three multiple-day events and one 1-day event
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2014: 233 across four 1-day events and one 3-day summit
7/20/2015
This document contains confidential or proprietary information which may be legally privileged.
It is intended only for the named recipients, and may not be shared with vendors outside of Craneware.
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Still learning
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How to show ROI
How to support all areas of the business
How to anticipate customer needs
How to do more than preach to the
converted
• How to plan virtual groups to supplement
the Summit
7/20/2015
This document contains confidential or proprietary information which may be legally privileged.
It is intended only for the named recipients, and may not be shared with vendors outside of Craneware.
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Discussion
7/20/2015
This document contains confidential or proprietary information which may be legally privileged.
It is intended only for the named recipients, and may not be shared with vendors outside of Craneware.
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