(FOR NORTH & EAST ZONE ) 12

th

& 13

th

Sept., 2012

ZONAL CONFERENCE ON AGRICULTURAL INPUTS FOR RABI, 2012

REVIEW OF EXTENSION INITIATIVES

1

Sl. No

FINANCIAL STATUS (2012-13)

(Rs. In Lakhs) Expenditure reported Name of the State Distts.

/ Blocks Tentative Allocation Releases during 2012-13 Funds Available (Rel+ U/B) In Rs.

% expd. 4 5 6 7 1 2 Haryana (June) Punjab (August) U.P. (August) Uttarakhand (July) H.P. (July) J & K (July) 8 9 10 11 Delhi (………..) Bihar (July) Jharkhand (August) Odisha (July) 12 W.B. (………..) 21/119 20/141 75/821 13/95 12/77 22/136 1/6 38/534 24/259 30/314 19/347 1291.67

1545.68

8546.66

1086.39

725.62

1391.99

52.33

5093.47

2571.58

2937.68

3564.93

0.00

670.92

2727.39

463.08

337.18

0.00

0 1744.61

907.20

1179.40

0.00

392.68

1120.95

4074.21

585.48

637.18

253.54

6.87

2546.74

1285.80

2738.20

200.00

236.23

358.85

570.25

69.95

299.77

142.20

0.00

916.48

911.07

1269.36

0.00

60.15

79.74

13.99

57.14

47.05

56.09

0.00

35.99

70.86

81.43

0.00

2

Haryana Punjab U.P.

Uttrakhand H.P.

J & K Delhi Bihar Jharkhand Odisha W.B.

STATE FARM SCHOOLS T 0 A 169 423 35 4105 380 308 291 0 5340 981 942 1041 637 0 0 360 426 40 0 0 0

PHYSICAL STATUS

FIGs/ CIGs T 0 A 48 DEMONSTRATIO NS T 0 A 3512 TRG. OF FARMERS (MANDAYS) T 0 A 7461 400 8 11347 1526 76672 7601 3750 504 770 492 0 8544 1200 2400 950 62 34 265 0 0 104 1080 0 0 97293 4717 4359 12817 0 36157 13314 54950 6940 17973 165 1796 3310 0 625 9474 19226 0 165572 65338 17614 36218 0 192775 131190 90798 347000 4862 2688 8084 487 0 34243 14841 48000 0

3

S N States 6 7 3 4 1 Haryana 2 Punjab U.P.

Uttarakhand 5 H.P.

J & K Delhi

DEPLOYMENT OF MANPOWER

450 535 2777 358 200 526 0 Target SAMETI + State Coord.

Distri ct level 1 0 Block Level TOTAL 152 153 7 14 1 29 122 16 94 1991 25 130 2127 42 0 7 0 45 22 0 117 408 0 162 437 0 No. of Farmer Friends 0 3291 0 0 0 0 0

DEPLOYMENT OF MANPOWER

S. N States 8 Bihar 9 Jharkhand 10 Odisha 11 W.B.

TOTAL: Target SAMETI + State Coord.

District level Block Level TOTAL No. of Farmer Friends 1808 6 155 1602 1763 0 908 1044 1148 9754 6 12 0 54 85 90 0 564 732 921 0 6042 557 1023 0 6394 15255 12468 0

Constitution of Farmers Advisory Committees

S N

States

Haryana 1 Punjab 2 U.P.

3 4 5 Uttrkhand H.P.

6 J & K 7 Delhi

SFAC

Not reported

1

In progress In progress In progress Not reported Not reported

DFAC

19

20

72 +(3 under process)

10

In progress Not reported Not reported

BFAC

119

141

821

95 76

Not reported Not reported

Constitution of Farmers Advisory DEPLOYMENT OF MANPOWER

8 SN

States

Bihar Jharkhand 9 Odisha 10 W.B.

11

SFAC

Not reported 1 Not reported Not reported

DFAC

Under process 24 Not reported Not reported

BFAC

438

205

Not reported Not reported

ISSUES

•

Release of State Matching Share up to 2011-12

Bihar, Haryana, J & K, W.B. and Delhi – deficit in •

Third Party M&E

– Received only from H.P.

•

APRs 2011-12:

Not received from W.B., Haryana and Delhi •

MPRs 2012-13:

Not received from W.B., Haryana and Delhi since April 2012. Some States are not sending their MPRs in the prescribed format.

•

During 12 th Plan funds would be released only on receipt of MPRs through Electronic Monitoring System

8

Issues

•

Public-Private-Partnership (PPP):

reported except U.P. (Rs. 77.53 Lakh, 2011-12) No one has •

Feed back on Convergence:

Work on convergence between research and extension has been stated and experts from the SAUs have been designated district wise but joint visit of Project Director & Program Director not yet started.

•

States Feedback:

On a proposal for establishing a State Level Committee under ATMA in which MPs could be the member.

RKVY FUNDING FOR EXTENSION Extension Activities under RKVY are supported to the extent that:

•

extension activities (with RKVY funds) are organized in a synergized manner.

•

the extension activities are organized as per approved cost norms/ceiling under ATMA programme.

•

RKVY funds to be utilized for extension activities gap filling mode.

on

10

MASS MEDIA SUPPORT TO AGRICULTURAL EXTENSION

11

ELECTRONIC MASS MEDIA

First Tier of 3-Tier Strategy DD-National :

Krishi Darshan F

rom 06:30 a.m. to 07:00 a.m. Monday to Saturday 24 Regional Kendras: Krishi Darshan 30 minutes in the evening 180 HPTs and LPTs: Narrowcasting by about 5 transmitters for local needs 28 Rural FM Stations: Kisanwani 30 minutes Community Radio Station: In operation 5 LOI issued 21 Rejected-7 Under process 11

12

Issues of Concern

• • • • •

Involvement of technical experts in planning and production of programmes at station level and accuracy of content.

Proactive involvement of SLC/ DLCs in content creation and review of programmes telecast/broadcast by DD/AIR.

State Level Committees (SLCs) have been constituted, however, regular meetings are not being held.

Utilization of DD/AIR to disseminate messages/advisories to the farmers to cope up with emergent issues/Crop and Weather situation such as scanty and erratic rainfall, drought, etc.

Number of applications from KVKs, Private institutions, NGOs, etc. for setting up of Community Radio Stations (CRS).

13

Brief Status of State level Committee’s Meetings

• Punjab is the only state where meeting are being held regularly. And last meeting was held on 08/06/2011

Community Radio Station

• •

Funding of CRS under ATMA Scheme Guidelines revised to include KVKs, SAUs, NGOs, Private Institutions involved in Agriculture.

First Year Second Year Third year Setting up 14,55,000 Content creation 17,15,500 12,87,800 4,30,050

15

Community Radio Station

State Bihar Orissa West Bengal Punjab U.P.

Uttrakhand Total Recd 11 4 6 1 10 13 (not under ATMA) 45 LOI Issued Total In operation Rejected 4 1 1 0 4 11 21 2 2 0 0 1 0 5 3 1 2 1 0 0 7 Under Process 2 0 3 0 5 1 11

16

Action Plan for the States Relating to Mass Media Scheme

• States to ensure constitution of District Level Committees.

• State/District Level Committees to meet regularly and send quarterly reports.

• Proactive involvement of committees needed in content creation and review of programmes telecast/broadcast by DD/AIR.

• Constitution of Technical Support Group under the Chairmanship of Director (Agriculture). The committee should meet on a monthly basis to review and plan the content.

• Assign suitable officers of the Department to view the programmes on specified days and provide feed-back to DD/AIR for necessary corrective action.

Contd……….

• Contd………….

• ATMA officials should provide feedback of Kisan Vani (AIR) & Krishi Darshan (Doordarshan) programme to DAC.

• Invite applications/proposals from KVKs, Private institutions, NGOs etc. in the revised format for setting up of CRS.

• Proposals of CRS in KVKs/SAUs/Agriculture Universities which have been recommended by ICAR should only be recommended by the ATMA Governing Board. All proposals recommended by the IDWG for funding under ATMA should be sent to DAC, Ministry of Agriculture.

KISAN CALL CENTRES

19

Kisan Call Centre: Features

Information to farmers in local language Countrywide common toll free number 1800 180-1551 Call-conferencing facility with experts From 6 am to 10 pm, all days in year Toll-free, including all mobile networks 20

Existing Call-Escalation Matrix Level III / Nodal officer If Query not answered or not related to L-II Level-II Expert (SAU/ State/ICAR) If Query not answered Kisan Call Centre Query answered Revised Call-Escalation Matrix SAU State level Officer Query escalated, to be replied in 1-2 weeks District level Officer KVK Query escalated, to be replied in one week Block level Officer Query forwarded, to be replied in 2-3 days Common Service Centre Farmer Farmer KISAN CALL CENTRE - CALL ESCALATION MATRIX

Proactive Involvement of States Envisaged (MOA Letter Dated April 7, 2011)

• • • • • • • • • • •

Supervision of quality of extension services rendered by KCCs Implementation of revised escalation matrix under KKMS and monitoring by higher level on answers given at lower level.

Creation of login IDs Coordinate with the State IT Department to get the KCCs rolled out through the CSCs Appointment of a Nodal Officer for KCCs.

Close monitoring by the Nodal Officer Keeping the KCC agents apprised about new scheme/programmes/contingency plans at State level.

Providing the KCC agents with latest versions of State level guide books and booklets Organization of monthly video conference on pre-announced dates Weekly feedback from KCCs regarding the nature of call To improve functioning of KCCs, a major ad-campaign is being undertaken on electronic media. States may also provide adequate publicity at their level.

Call Flow through Years (2012-13 for only 5 months)

Reorganizing Kisan Call Centre: Major Issues Changing the Service Provider. New arrangements for KCC Service Provider through IFFCO Kisan Sanchar Ltd (IKSL) with a number of technological innovations and increased number of CCAs Ownership by the States. KCCs located in SAU premises in AP and Tamil Nadu and State Govt Premises in Bihar KCC of the of GoI merging with KCC of the State with sharing of technical backup in AP. Similar arrangements proposed with MP Better Monitoring and Supervision Quality of Manpower and Better Service Conditions of CCAs State of the Art Technology Continuous Knowledge/Skill Up gradation of the CCAs Agricultural Extension Capability of Service Provider

24

Salient Features of restructured KCCs under New Arrangements with IKSL

• Voice/Media Gateways (IPPBX based decentralized system).

• Dedicated MPLS leased line network with dedicated bandwidth.

• Call barging.

• 100% call recording and call reply • SMS to caller farmers providing a gist of advisories given to them on phone.

• Voice mail system for recording farmer’s queries during idle time of KCC or during call lines busy, with provision for call back to the caller.

• Soft phones in every personal computer with caller ID facility.

• Continuous up scaling the knowledge of CCAs. • Facility of video conferencing. • Centralized monitoring of KCCs at different locations.

KCC Locations and Languages

Sl No

1 2 3 4 5 6

Location

Patna

States/ UTs Covered

Bihar Jaipur Jharkhand Delhi Chandigarh Haryana

Language

Hindi Hindi Hindi Hindi/Haryanvi Punjab Punjabi Himachal Pradesh Hindi Jammu Kanpur Kolkata Jammu & Kashmir Dogri, Kashmiri, Ladakhi Uttar Pradesh Hindi Uttarakhand West Bengal, Orissa Hindi Bengali Oriya

Calls received Till August 2012 & its comparison with country as a whole State Uttar Pradesh West Bengal Punjab Uttaranchal Haryana Jammu & Kashmir Delhi Himachal Pradesh Orissa Bihar Jharkhand 11 States All India Till March 2012 1790120 517329 390393 310563 245851 176007 169156 161337 134235 95836 40374 4031201 2012-13 (Till August 12) 158560 100843 108567 18522 91138 20226 13256 22212 177910 41275 1023 753532 7792640 1879842

• • • Till March 2012 11 States calls (51.72%) of the Region received 40.31 lakh calls out of total of 77.93 lakh During Current Year 11 states 18.80

received lakh 7.53

lakh calls out of total calls (40.05%) During Current year 2011-12 11 received 7.53 lakh calls against 36.26 lakh calls received till March 2012 since inception States (in 8 years) 27

Cumulative KCC Call Flow vis à-vis Call Received during current Year Till August 2012

Major Issues

• • • • • • • • • • • • Increasing number of KCC Agents and locations as per Call flow.

Greater involvement of States in KCC implementation Need for regular Farmers Feedback, mechanism to be put in place impact assessment of the Scheme Integration with CSCs Greater publicity and awareness campaign amongst farmers Checking the false agencies from misusing the KCCs Avoiding duplicity of efforts at State level, Merging the State run KCCs with GoI KCC SAUs/ States and ICAR institutes to provide experts support in answering farmers calls in call conferencing mode, Regular circulation of roster of experts.

Updation and validation of KKMS database on NARP Zone basis Greater technological upgradation from time to time National level Review of the Scheme.

ESTABLISHMENT OF AGRI-CLINICS & AGRI-BUSINESS CENTRES

30

Status of ACABC Scheme(upto Aug. 2012)

Sl.

No.

State 1 2 3 4 5 6 7 8 9 10 11 Haryana Punjab U.P.

Uttrakhand H.P.

J & K Delhi Bihar Jharkhand Odisha W.B.

Graduates Trained (No.) 409 395 5298 237 386 1111 11 2705 484 506 333 Ventures Established (No.) 136 115 2469 50 107 144 2 885 87 103 53 % Success Rate 33.25

29.11

46.60

21.09

27.72

12.96

18.18

32.71

17.97

20.35

15.91

31

• • • • • • • • • • •

Major Issues

Involvement of States in the implementation of ACABC Scheme.

ATMA in Selection of Candidates for training Mainstreaming the ACABC with State Extension system Monitoring delivery of Extension Services by the agri- preneurs for subsidy purposes Issuing certificate to the successful agri- venture through involvement of ATMA Using Minimum 10% of resources under ATMA on extension activities through the non-governmental sector, including Agri- preneurs. ATMAs to implement extension activities through Agri-preneurs. Utilizing ACABC Agriventures to provide input services like plant saplings, seeds, and micro-nutrients under on-going flagship schemes Review of progress of involvement of the agri-preneurs in ATMA activities on half-yearly basis ATMAs tol strive to achieve establishment of at least one agri-clinic every year in each Block depending on the availability of trained candidates Monthly Progress Report of ATMA to have a provision for reporting the progress achieved on ACABC involvement

THANKS !

33