Transcript EZ Preschool Bookfairs

EZ PRESCHOOL BOOKFAIRS
Kelly George
Sherri Shropshire
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Would you like to give preschools free books?
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Would you like to help families get these wonderful
books in their childrens’ hands?
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Would you like to increase your customer list?
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Would you like to earn Home Office Challenges
monthly?
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Do you like repeat business?
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Do you want to supplement your home show
schedule?
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Do you want to go on a Hawaiian cruise with
Usborne?
EZ Book Fairs are
for you!!
HOW DOES AN EZ BOOK FAIR MATCH
YOUR GOALS AND EXPECTATIONS?
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Staffing Availability:
Only time required outside of home for weeklong
book fair is on first day for setup and wish lists and
last day of book fair breakdown. (3-6 hours)
 Other time is time at home making up wish lists,
placing orders, and bagging orders for delivery.
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Inventory:
Best part is you DON’T need a lot. This is an orderonly event (vs. cash and carry)
 Single title for display. Variety for all ages and older
siblings not enrolled at school. (We have about 50,
although number can vary based on what you have)
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HOW DOES AND EZ BOOKFAIR MATCH
YOUR GOALS AND EXPECTATIONS?
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Profit Goals
You earn minimum 17% commission on bookfairs.
 Count towards sales on One Step at a Time rewards,
HOC awards, and sales to become supervisor.
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Other Business Goals
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Great way to increase customer list!
Sales towards incentive trips. (HAWAIIAN CRUISE)
Daycares/preschools get free UBAM books with no
shipping charge!
No need for large inventory.
Repeat business.
SOUNDS GREAT! NOW WHAT DO YOU DO?
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Finding a preschool (they are everywhere…)
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Phone book
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local paper
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Drive around
Making the call
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Speak to director, usually a very busy person.
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Sample script: Hi, I am _____ with Usborne Books.
Are you familiar with Usborne Books?
WHAT DO YOU DO? THE PHONE CALL
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Are they working with an Usborne consultant?
(Only schools with Kindergarten and above are listed.
Important to ask to learn if there is already a consultant
working with this preschool.)
If yes, your reply should be “Great, I’m glad to hear that
you are being serviced. Best of luck on your future
events. Good-bye.
If no…then you can say, I am a local rep with Usborne
Books and I would like to come by for about ten minutes
to show you a sampling of our books and tell you how
you can get these wonderful educational books for free.
Do you have time tomorrow morning that I could stop
by? How about ten??
WHAT DO YOU DO? THE 10 MINUTE
APPOINTMENT
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Show up on time! Keep appointment to 10 min.
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Five books to show that meet school’s curriculum.
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Jobs People Do, ie. Fred the Firefighter
Touchy Feely, ie. That’s not my…
Picture Book , ie. The Butterfly
Art, ie. I can draw animals
Beginner, ie Tadpoles and Frogs
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These books are less than $10
Quality binding and paper
Colorful, double page spread, etc.
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Hand them to director so she can love on them!!!
SETTING EXPECTATIONS
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Folder with flyers
I don’t read these but do have them available for viewing
during appointment.
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Why Usborne Books?
Book Fairs tailored to your needs! ---I reiterate that I do all the
work. I explain that this is an order only bookfair. They will
have their books in two weeks! (I try to turn it around in ONE!)
All of my EZ preschool book fairs have gone over $500. They
average over $1000. NO SHIPPING/HANDLING CHARGE.
They get UP to 50% FREE of ANYTHING IN OUR CATALOG.
I provide posters, parent letters and stickers to advertise.
The Book Fair Schedule – I walk them through the week.
Really my only time is there on the first day when I set up the
display and help the older children with their wish list.
(Available on ReadingisaGift.com)
WHY USBORNE BOOKS?
Usborne Books truly appeal to all ages, infants to adults with prices to suit
everyone. They are beautifully illustrated, engaging and informative books that
are not only educational but humorous and entertaining as well. We adhere to
the highest standard of quality.
Our books are designed graphically to draw children in, to make them want to
learn the material and to help them retain that knowledge. The magic of Usborne
Books is that they make both reading and learning fun.
We cover a wide range of subjects - hobbies, history, science, nature, foreign
language, as well as parent's guides and entertaining fiction titles for beginner to
advance readers.
OUR UNIQUE FEATURES
Step-by-step explanations
Knowledge in "bite-size" pieces
Cutaway illustrations
Beautifully presented
High picture to text ratio
Books that keep a child's
attention
 Double page layouts
 Straightforward text
 Full of activities & puzzles
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 Infants to High School
 Perfect for classrooms and library
 Great fiction titles including
classics like Gulliver’s Travels
 Science, History, Music, Art &
more
 CD's and Kid Kits
 Self correcting interactive
products and tools
 LIFETIME guarantee
USBORNE LIBRARY BINDINGS ARE HIGH QUALITY, THE BEST
IN THE BUSINESS!
 80lb. acid free end sheets
 Hinge reinforced with
heavyweight cotton drill cloth
 Singer side sewn with heavy
cotton thread
 Cases made with Davey Binders
board
 Library corners used for
durability
 Each book body is glued tightly
to the spine
Cataloging services are available
Some of the many awards and honors Usborne has been proud to receive:
Educational Services
featuring
Usborne Books
WHY USBORNE BOOKS?
ABC BOOK FAIR SCHEDULE
ABC SCHOOL BOOK FAIR SCHEDULE
*This schedule may be modified in any way to best serve the school
THURSDAY OR FRIDAY PRIOR TO BOOKFAIR:
A letter, provided by me will go home to all parents. This letter will announce the
upcoming book fair, explain how it works, and most importantly, explain how the
school will greatly benefit from a successful book fair! I will drop off all necessary
materials – parent letter, teacher wish lists, posters, etc.
MONDAY and/or TUESDAY:
I will come to the school at a pre-determined time to help each child make up a wish
list of their three favorite books. These will be sent home to the parents and there will
be a place on the wish lists to purchase some or all the books listed. *Time
permitting, I like to read a book to the class and then help children (3+) pick out their
three favorites.*
I will set up a display at the school where the parents can see the titles their child has
picked out. Teachers are also welcome to borrow the books throughout the week for
reading in the classrooms.
FRIDAY:
I will come to the school at pick-up time to take any final orders and answer any
questions the parents/staff might have. When all orders have been taken, I will gather
the racks, sample books, and orders. The school will need to have THEIR WISH LIST
prepared by this time.
NOTE: The students’ books will be shipped to me, and they will arrive by the
following Friday. I will sort, bag, and deliver the book orders to the school.
Please call me anytime with questions or if the schedule needs to be revised.
I’m looking forward to working with you and helping your school get lots of free books!
Sherri Shropshire – Usborne Books
404-512-4692
FLYER – BOOK FAIR SCHEDULE
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The Parent Letter – lets parents know that there will be a
book fair. I like longer RIAG letter for first bookfair and
then shorter ones for subsequent book fairs.
Sample wish list for the child – Try to keep 10 of 15 titles
below $10 so everyone that wants to can participate
CLASSROOM WISHLIST - VERY IMPORTANT You
want the director or individual teachers to make out their
wish lists ahead of time so you can post them in the
classrooms. Then, parents have an opportunity to buy a
book that the teachers will be using in their classrooms. I
also place a label in the book showing that the book was
donated by the student for the book fair.
Duck reminder to go home on Thursday with students. I
also post these around the school.
PARENT LETTER – READING IS A GIFT
Dear Parents:
Reading is the foundation for education. Having books in the home not only prepares your child
for education, but it provides the opportunity for bonding as we read and share with our kids!
ABC SCHOOL will be hosting a book fair with Usborne Books the week of April 16-20.
Usborne Books are award-winning, fun, educational books for children of all ages from babies
through high school! They are unlike any books you’ve seen before. Your child will love these
books and they will become the stories you read over and over again. Check out the display to see
what is so different about Usborne Books.
For younger readers we offer Board books, Touchy-feely books, Jigsaw Puzzle books,
Beginning Reading, Phonics Readers, Spanish books, preschool art books and more!
For older readers we offer books for music, history, science, foreign language, the arts,
hobbies and sports. Usborne is the leading provider of Internet-linked books, which are a
valuable reference resource for students.
Usborne Books appeal to all ages with prices ranging from $3.95 and up. With over 1300 titles,
there’s something for every child.
Your child’s school will receive up to 50% of the retail sales from the book fair in FREE
books! Next week your child will bring a home a wish list of his/her favorite three books from
the book fair. Also included will be a wish list from your child’s teacher of books she would like
for the classroom. If you would like to buy any of these books, simply return the form with
payment to your child’s class. All sales count towards FREE books for ABC SCHOOL.
A display of books will also be set up in the hallway all week for you to browse. These books will
be available for preview all throughout the week. And of course, you can order any additional
titles from our online catalog of over 1300 books!
Short on time? Browse the online catalog at www.theduckbooks.com and add to your child’s
wishlist or order online. Save $$ on shipping by selecting books to ship with the rest of the
bookfair orders. Books will be delivered and distributed at ABC SCHOOL within two weeks.
If you have any questions at all, please contact me at 404-512-4692 or
[email protected]. Thank you for supporting the school through the book fair!
Sincerely,
Sherri Shropshire
Educational Consultant
Usborne Books
FLYER- BOOK FAIR LETTER---LONGER
SAMPLE WISH LISTS FOR STUDENTS (INF-2)
Usborne Book Fair Wish List and Order Form
Child's Name:___________________________________Classroom:_________________ Infant to 2
Title:
1. First Picture Trucks
Price: Purchasing:
$11.99 □
□
3. Find the Teddy
$ 6.99
5. Baby Dinosaur
$10.99
□
7. Lullabies
$14.99
9. Busy Bus
$10.99
11. Animal Babies
$ 4.99
13. Goldilocks and 3 Bears
$ 9.99
Title:
2. That’s Not my Teddy
4. This is my Duck
Price: Purchasing
$ 6.99
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$16.99
6. The seaside talkabout
$ 8.99
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8. Animal Hide-and-Seek
$15.99
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10. Flip, flap flop bath book
$14.99
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12. Baby Scrapbook
$19.99
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14. Cuddly Baby
$ 8.99
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I would like to purchase the following books for my child’s classroom: ______________________________ $__________
Subtotal for additional titles listed on back
TAKE A LOOK AT ALL
$__________
Gift Certificate toward classroom book purchase (indicate amount) $__________
OF THE CHRISTMAS BOOKS ONLINE !!
BOOKFAIR ORDER SUBTOTAL: $ __________
JUST WRITE ADDITIONALTITLES ON THE BACK!
ADD
7% Sales Tax $____________
Total amount due for order:
$_________
These are three best-selling books for babies and toddlers. If you prefer, there are other age-appropriate titles
(see display racks or online catalog)that you can order. (You can write additional titles on the back.)
If you choose to purchase any books, simply bring your completed order form to front desk,
with your payment of cash, check or credit card.
PLEASE BRING IN YOUR BOOK ORDER BY FRIDAY, NOVEMBER 21st
Book orders will arrive at the school within 2 weeks of the close of the Book Fair.
Payment info - Please send in your payment with this order form. Choose one:
____ Cash (exact amount, please)
____ Check - Please make check payable to: Sherri Shropshire (our Usborne Books representative)
____ Visa
____ Mastercard
____ Discover
Card number: __________ / __________ / __________ / __________
Exp. Date: _____ / _____
Name on card:____________________________________Phone# ______________ Zip Code: __________
Email address: ________________________________________________________________
Order
Online!
We invite you to personally view the Book Fair display at the front entrance,
anytime during school hours this week!
If you prefer, you may place your Book Fair order online at
www.theduckbooks.com, Select The Goddard School efair
The Goddard School will receive free books from the Book Fair sales!
Thank you for your support!
SAMPLE WISH LIST FOR STUDENTS (AGE 3)
Usborne Book Fair Wish List and Order Form
Child's Name:___________________________________Classroom:_________________ 3
Title:
1. Rusty’s Train Ride Sticker Book
Price: Purchasing:
Title:
$ 6.95 □
2. Busy Bus
Price: Purchasing
$10.99
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3. Going on a Plane
$ 4.99
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4. ABC Jigsaw Book
$14.99
5. Shark in the Park
$ 6.99
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6. Vicky the Vet
$14.99
7. Trucks and Tractors Stencil Book $12.99
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8. Hide-and-Seek Dinosaurs
$15.99
9. The Snowy Day
$ 9.99
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10.Goose on the Loose
$ 4.99
11. What’s happening at the Zoo?
$ 5.99
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12. Stencil Book
$9.95
13. Goldilocks & the Three Bears
$ 9.99
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14. Home
$7.99
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I would like to purchase the following books for my child’s classroom: ______________________________ $__________
Subtotal for additional titles listed on back
TAKE A LOOK AT ALL
$__________
Gift Certificate toward classroom book purchase (indicate amount) $__________
OF THE CHRISTMAS BOOKS ONLINE !!
BOOKFAIR ORDER SUBTOTAL: $ __________
ADD 7% Sales Tax $____________
JUST WRITE ADDITIONALTITLES ON THE BACK!
Total amount due for order:
$_________
These are three best-selling books for toddlers. If you prefer, there are other age-appropriate titles (see display
racks or online catalog) that you can order. (You can write additional titles on the back.)
If you choose to purchase any books, simply bring your completed order form to front desk,
with your payment of cash, check or credit card.
PLEASE BRING IN YOUR BOOK ORDER BY FRIDAY, NOVEMBER 21st
Book orders will arrive at the school within 2 weeks of the close of the Book Fair.
Payment info - Please send in your payment with this order form. Choose one:
____ Cash (exact amount, please)
____ Check - Please make check payable to: Sherri Shropshire (our Usborne Books representative)
____ Visa
____ Mastercard
____ Discover
Card number: __________ / __________ / __________ / __________
Exp. Date: _____ / _____
Name on card:____________________________________Phone# ______________ Zip Code: __________
Email address: ________________________________________________________________
Order
Online!
We invite you to personally view the Book Fair display at the front entrance,
anytime during school hours this week!
If you prefer, you may place your Book Fair order online at
www.theduckbooks.com, Select The Goddard School efair
The Goddard School will receive free books from the Book Fair sales!
Thank you for your support!
SAMPLE WISH LIST PREK/4Y.O.
Usborne Book Fair Wish List and Order Form
Child's Name:___________________________________Classroom:_________________4 / PreK
Title:
1. A Squirrel’s Tale
Price: Purchasing:
Title:
$10.99 □
2. I can draw animals
Price: Purchasing
$ 4.99
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3. Cowboys
$ 4.99
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5. Ted and Friends
$ 9.99
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4. Complete Book of Farmyard $24.99
Tales (20 stories, SAVE $95)
6. Say Please Louise
$ 6.99
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7. Trucks and Tractors Stencil Book $12.99
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8. Hide-and-Seek Dinosaurs
$15.99
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10. Fairy Tales Sticker Book $17.99
Includes all FIVE fairy books!
12. The Snowy Day
$ 9.99
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14. Box of Bugs
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9. Farm Animals
$ 4.99
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11. Farm Sticker Book
$ 6.99
13. Sunny Day
$9.99
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$11.99
I would like to purchase the following books for my child’s classroom: ______________________________ $__________
Subtotal for additional titles listed on back
$__________
Gift Certificate toward classroom book purchase (indicate amount) $__________
TAKE A LOOK AT ALL
OF THE CHRISTMAS BOOKS ONLINE !!
BOOKFAIR ORDER SUBTOTAL: $ __________
ADD 7% Sales Tax $____________
JUST WRITE ADDITIONALTITLES ON THE BACK!
Total amount due for order:
$_________
Your child visited the Usborne Book Fair today and circled the items on the wish list they’d love to receive!
(YOU can write additional titles on the back.)
If you choose to purchase any of the books your child selected, simply check the purchasing boxes and bring
your completed order form to front desk, with your payment of cash, check or credit card.
PLEASE BRING IN YOUR BOOK ORDER BY FRIDAY, NOVEMBER 21st
Book orders will arrive at the school within 2 weeks of the close of the Book Fair.
Payment info - Please send in your payment with this order form. Choose one:
____ Cash (exact amount, please)
____ Check - Please make check payable to: Sherri Shropshire (our Usborne Books representative)
____ Visa
____ Mastercard
____ Discover
Card number: __________ / __________ / __________ / __________
Exp. Date: _____ / _____
Name on card:____________________________________Phone# ______________ Zip Code: __________
Email address: ________________________________________________________________
Order
Online!
We invite you to personally view the Book Fair display at the front entrance,
anytime during school hours this week!
If you prefer, you may place your Book Fair order online at
www.theduckbooks.com, Select The Goddard School efair
The Goddard School will receive free books from the Book Fair sales!
Thank you for your support!
SAMPLE WISH LIST – SCHOOL AGE
Usborne Book Fair Wish List and Order Form
Child's Name:_______________________________
Classroom: School Age
Title:
1. Ancient Egypt Jigsaw Book
Price: Purchasing:
Title:
$14.99 □
2. Tutankhamun
3. Addition Learning Wrap Up
$ 9.99
□
5. Billy Goats Gruff
$ 8.99
□
7. 1001 Things to Spot in Fairyland $ 9.99
□
Price: Purchasing
$8.99
□
4. First North American
Dream Catcher Kid Kit
6. Dinosaurs Next Door
□
$ 9.99
□
$ 5.95
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8. 1001 Pirate Things to Spot $ 9.99
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10. Fairytale Jigsaw Book
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9. Snakes
$ 8.99
$14.99
11. Cats and Kittens
$ 5.99
□
12. First Encyclopedia of Animals $9.99 □
13. Percy and the Pirates
$ 8.99
□
14. Science Encyclopedia
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$19.99
I would like to purchase the following books for my child’s classroom: ______________________________ $__________
Subtotal for additional titles listed on back
$__________
Gift Certificate toward classroom book purchase (indicate amount) $__________
TAKE A LOOK AT ALL
OF THE CHRISTMAS BOOKS ONLINE !!
BOOKFAIR ORDER SUBTOTAL: $ __________
ADD 7% Sales Tax $____________
JUST WRITE ADDITIONALTITLES ON THE BACK!
Total amount due for order:
$_________
Your child visited the Usborne Book Fair today and circled the items on the wish list they’d love to receive!
(YOU can write additional titles on the back.)
If you choose to purchase any of the books your child selected, simply check the purchasing boxes and bring
your completed order form to front desk, with your payment of cash, check or credit card.
PLEASE BRING IN YOUR BOOK ORDER BY FRIDAY, NOVEMBER 21st
Book orders will arrive at the school within 2 weeks of the close of the Book Fair.
Payment info - Please send in your payment with this order form. Choose one:
____ Cash (exact amount, please)
____ Check - Please make check payable to: Sherri Shropshire (our Usborne Books representative)
____ Visa
____ Mastercard
____ Discover
Card number: __________ / __________ / __________ / __________
Exp. Date: _____ / _____
Name on card:____________________________________Phone# ______________ Zip Code: __________
Email address: ________________________________________________________________
Order
Online!
We invite you to personally view the Book Fair display at the front entrance,
anytime during school hours this week!
If you prefer, you may place your Book Fair order online at
www.theduckbooks.com, Select The Goddard School efair
The Goddard School will receive free books from the Book Fair sales!
Thank you for your support!
CLASSROOM WISH LIST
Toddler Room
WISHLIST
Help your school by
purchasing a book that the
teacher has selected for use in their classroom. A nameplate will be placed
inside the book recognizing your donation. THANK YOU!
BOOK
PRICE
Happy Baby
$15.99
Hop, Skip, Jump
$15.99
First Picture Dinosaurs
$11.99
First Picture Trucks
$11.99
That’s not my Train…
$7.99
That’s not my Car…
$7.99
At the Zoo
$8.99
On the Farm
$8.99
At the Seaside
$7.99
Puppies
$11.99
Home
$7.99
Jobs
$7.99
Weather
$7.99
School
$7.99
Beach
$7.99
First Picture Nature
$11.99
That’s Not my Pony…
$7.99
Animal Flashcards
$9.99
Frist Words Flashcards
$9.99
That’s not my Bunny…
$7.99
DONATED BY:
CLOSING THE DEAL!
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Have a couple dates in mind for a book fair and
ask which they would prefer.
Once you have set a date, advise that you will
drop off catalog and wish list for
teachers/director. Tell them that you’ll be back
for their wish list one week prior to book fair.
PREPARATION
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Two weeks before: Give catalog(s) to director for school to
list wish list. Suggest 10 books per classroom. Give them
laminated posters to hang in visible locations.
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Set up e-fair for every preschool book fair.
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Prepare children’s wish list with books for copying and put
wish list books on classroom list.
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The more book fairs per season…the better
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Talk to school and confirm parent letters go home the week
before.
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Confirm what time you will be in on Monday morning.
IT’S BOOK FAIR WEEK!
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Setting up for success
Be on time
 What to wear
 Make copies of wish lists at school
 Get roster for each class to include all students.
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Set up Display.
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Set up time with teacher for story and make out
wishlists. Take 15 books for age of classroom for
wishlist.
INEXPENSIVE DISPLAY IDEA
Empty boxes
 Crates
 Baskets
 Multiple levels
 Binder with information on:
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Catalog
Extra order sheets
Home show flyer
Recruiting flyer
Reach for the Stars
Literacy for a Lifetime
ORGANIZING IT ALL
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Wishlists
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Teacher Gifts
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Gift certificates
MAKING THE MOST OF YOUR TIME
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Connecting with Parents & Staff
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Parent night
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Pick up & drop off times
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Follow-up calls
Re-booking & follow-up
Rebook when you deliver books. At least, find out which
month school prefers.
 Follow-up. Call director and call customers!
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A FEW WORDS ON…
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Filling Your Calendar
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Can do one weekly
E-Fairs
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Always set up an e-fair to combine with your bookfair
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Customers can select ship with school order or ship directly
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Splitting Orders
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Free Books
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Cash Options – The Numbers
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15/750 – 20/2000 – 25/3000 – 45 – 36 – 1.5 – 1.25
CASH OPTIONS – THE NUMBERS
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Cash Benefit Book Fair Calculations needed for OPOL:
Cash option ($750 minimum) - divide total sales by 1.5 to determine amount to
submit in RETAIL section; submit remainder of books in FREE BOOKS section.
Your commission with the cash option will vary depending on the cash benefit you
give to the organization. There is 45% total to split on book fairs exceeding
$750 in sales. This means that if you give 20% cash to the organization, you will
keep 25% of total sales in commission. If you give 30% cash to the organization, you
will keep 15% of total sales in commission. Book fairs with retail sales less than
$750 have 36% total to split between commission and benefit payment.
The net sales from a cash option book fair are less than the net sales from a free
books option, so don't give away too much of the total percentage. Your commission
should be higher than the company standard 20/17% due to the loss in sales credit.
Combination option (10% cash & 25% books) - calculate the total amount of books
needed (total sales + free books), then divide this total by 1.5 to determine amount to
submit in RETAIL section; submit remainder of books in FREE BOOKS section.
Your commission with the 10%/25% combination option is 20.6% of total sales.
You can calculate any combination by simply doing it as a three step calculation. All
calculations assume the total amount of books needed (retail sales + free books) is at
least $750. First, take the amount of free books they have chosen and double
it. This is the retail amount needed to provide the free books. Second, subtract this
retail amount from the total amount of retail sales. This is the retail amount that
will be used to calculate their cash benefit. You have the same 45% on this portion
of the sales to split between commission and cash benefit. Determine the percentage
you will provide to the organization, and multiply it with this portion of the
sales. The calculations needed to submit in OPOL are the same as the standard
10%/25% combination option.
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Books & Cash Combination Options
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Supplies
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Payments
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Posters – laminated
Duck stickers
Credit card, checks, and cash
Building Your Sample Selection
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Host your own show
Who is ready to do
some Preschool
Book fairs?????
Questions?