Transcript Brand You What’s So Special About You? - talent

Brand You
What’s So Special About You?
Paul Gaunt
Senior Careers Adviser
Liverpool Hope University College
Kinds of Intelligence
HOWARD GARDNER
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Linguistic
Interpersonal
Intrapersonal
Bodily-Kinaesthetic
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Logical-Mathematical
Visual-Spatial
Musical
Naturalistic
Lighting Fireworks
“I think that most people have more
fireworks in them than we give them
credit for” TOM PETERS
“You are the storyteller of
your own life, and you
can create your own
legend or not”.
Isabel Allende
Ask yourself 5 simple questions
WHERE AM
I NOW?
HOW CAN
I KEEP
IMPROVING?
WHERE DO I
WANT TO BE?
WHAT
SUPPORT
DO I NEED?
HOW DO I
GET THERE?
The 3m Test
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Mission – What values, skills, tasks are most
important to you. What is your purpose?
Models – Who are the people who you admire, who
have made a difference to you?
Mirror – When you reflect on your self, what gives
you pride, what would you change?
Employers Top Five Skills
1998 Survey
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1 Willingness to Learn
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2 Commitment
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3 Dependability / Reliability
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4 Self-Motivation
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5 Teamwork
Transferable Skills through
Academic Study
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Learning to Learn
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Information Skills
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Deadlines / Time
Management
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Group work
Subject-Specific
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Objectivity/Reason
Research
Analysis
Presentation
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Performance
Statistics
I.T.
Winning CVs and
Application Forms
CV – Your Sales Document
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Features vs. Benefits
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Achievements / Skills
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Active Verbs – facilitated, enabled, developed,
refined, negotiated.
CV – Three Rs
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Recency
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Relevance
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Readability
CV Errors
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Hope to hear from your shorty
I was responsible for every aspect of the
business right up to its bankruptcy
I am in good health but have minor allergies
to house cats and Mongolian sheep
The company made me a scapegoat – just
like my previous three employers
Responsibility makes me nervous
“ I only worked in a shop”
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Practical numeracy
Team Work
Communication
Customer Service
Product Knowledge
Flexibility (unsocial
hours)
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Responsibility (money,
premises)
Tact and Diplomacy
Working under Pressure
Dealing with boredom!
The First Four Minutes
Secrets of Successful Interviews
Body Language
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If your body language is NEGATIVE this will have a
detrimental effect on how people perceive what you
are actually saying.
Negative body language can cancel out positive
verbal messages!
Body language is VERY important.
1-to-1 Communication
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Total Message
VISUALS – Non-verbal signs 55%
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VERBALS – What you say
7%
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VOCALS – How you say it
38%
The 3 Ps of Interviews
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Preparation
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Positive
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Participation