Transcript [SWG Presentation Draft]

Updating Florida’s
JIS/JIC Protocol
Joel Gordon
Florida Association of PIOs
State PIO Deployment Team
Mike McHargue
Department of Health
Molly Payne-Hardin
RDSTF PIO Co-Chair, Region 1
Department of Health
History of the JIC Protocol
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Protocol approved by DSOC in June 2006
 Provides
a consistent, scalable structure for
establishing local Joint Information System
and Centers
 Helps RDSTFs know how to provide support
to local jurisdictions.
Training followed through series of
conferences
 Recent workshops designed to illicit
feedback on need for an update
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Statewide Workshops
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Jan-Mar 2009
Conducted workshops in
 Tallahassee,
Orlando, Ft. Lauderdale
 Fire Rescue East
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Discussion prompted through tabletop exercise
Intent
 Evaluate
PIO knowledge and use of the Protocol
 Obtain information about local PIO capabilities and
needs
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Received input from more than 150 PIOs
What We Learned
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Varying knowledge about the Protocol
 Well
informed, applies it regularly
 Not a clue!
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Varying levels of connectivity
 Peer
PIO organizations
 State Response Process
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Varying levels of expertise about joint operations
 Well
versed in ICS, NIMS, etc.
 Not a clue!
Edits Recommended by PIOs
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Streamline the protocol for use in the field
 Current
document not a response plan
 Need cohesive plan

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Interface with ESF 14, CEMPs, SERP, NIMS
Include scalable JIC models
 Provides
guidance for local incidents
 Identifies trigger points for escalation
 Works through catastrophic event
The JIC Toolbox
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Provide detail on available resources
 Regional Mobile JICs
 Tac Paks
 Deployment Team
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Pre-scripted messaging
 All hazards
 Modifiable templates
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Add job action sheets and checklists
 NIMS
compliant paperwork
 Hazard specific checklists
Address Changes to Landscape
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Changes in news delivery methods
 blogs,
social media
 impact JIS/JIC significantly
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Economy
 Reduction
in field reporters
 Turnaround time for stories
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New challenges
 Different
threats
 Different management techniques
 New resources
Training
Lack of comprehensive PIO training
Statewide
 Ensure all PIOs familiar with JIC plan and
resources
 Provide seamless coordination of efforts
during large scale incidents
 Participate in all large scale exercises
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Presentation to SWG
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Adopted the findings.
Recommended JIS/JIC Protocol be
updated.
Appointed JIS/JIC Committee Co-Chairs
Current Actions

Create sub-committee
 12-15
PIO Professionals (2 per region)
 Develop corresponding training recommendations
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Develop a meeting schedule
Present the draft to Ops/Plans Committee
 September

meeting
Present training recommendations
Future Intentions
Framework of plan by September
 Model of final document
 Minimize impact on committee members

 Conference
calls
 Webinars
 Online

meetings
Establish target date for final publication
Finished Concept

Functional, comprehensive document
 Credenzaware

Accessible Toolbox
 Via
web
 Thumbdrives
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Pocket (field) guide
Quarterly training (Regional)
Annual Training (Statewide)
More on Social Media impact on
the Traditional JIC
Now is Too Late - by Gerald Baron
 Challenges the traditional methods of joint
information centers due to their failure to
stay ahead of the “news”
 Is contributing to the rapid decline in print
media and changes to broadcast media
 Growth of social media is staggering
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More on Social Media impact on
the Traditional JIC
Facebook – fan, friend, supporter
 Twitter – Do Twitters tweet?
 MySpace – Yeah, right!
 Zimbio  Blogs (by the thousands)
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Who is using Social media?
Media outlets and reader blogs
 Advertisers
 Politicians
 Sports figures
 Social groups
 Image Consultants
 Citizens
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Social Utility - Growth
Facebook – 276%
 Zimbio – 240%
 Twitter – 1,382%
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People you know…….
Barack Obama – Facebook,
 6,267,181 Supporters
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“ The Whitehouse just created a Facebook
page. Become a fan and get updates on
the H1N1 flu and other top issues.”
May 1, 2009
People you know…….
Anderson Cooper – Facebook
 167,138 fans
 Comments over recent arrest of Keifer
Sullivan

People you know…….
Michael Vick – Facebook
 6,803 fans

“Only 9 days until I come home to Virginia”.
Others you know……
 87,953 Fans
What gift is greater than a mother's love?
None. For it is the gift from which all others
spring. Love you mom. Happy Mother's Day
Challenges for Joint Information
Centers (JIC)
Policies, procedures and practices are outof-date
 Learning curve is steep and training is
hard to “buy” in today’s economy
 Government lags behind and industry in
understanding the necessity to tap into
and exploit social media
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Going Digital
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Whose website do we use?
Will the site stand up to the traffic?
How do we quickly get up-to-date information?
How can we be fast enough to be relevant?
How do we include those who cannot be physically
present?
How do we get fast IC approvals?
How do we minimize the incoming phone calls?
How do we make sure critical audiences receive the
messages?
Going Digital
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How do we as a team manage the flood of inquiries?
How do we make certain all critical stakeholders receive
timely information?
How do we manage activities for speed and quality?
How do we monitor what the media, blogs, and
community is saying?
How do we document everything?
How do we know who is who in the response and how
to contact them?
What we need from you

Input
 Thoughts, ideas, needs
 Through your regional RDSTF
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Participation
 RDSTF
 FAPIO
 FLEPIOA
 FGCA
 PRSA
 FPRA
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Buy-in
rep
Questions?
Joel Gordon – [email protected]
Florida Association of PIOs
State PIO Deployment Team
Mike McHargue - [email protected]
Department of Health
Molly Payne-Hardin - [email protected]
RDSTF PIO Co-Chair, Region 1
Department of Health