Transcript Document
Insulate Northern Ireland Event Neil Marshall Chief Executive 4th October 2007 Who we are and what we do • UK wide trade association • Cavity wall insulation, loft insulation, draught proofing + solid wall insulation • 120 members • manufacturers/system designers • installers – over 90% of capacity • associates – scheme managers • Our aims • increase awareness of the benefits of insulation • maintain and raise industry standards and professionalism • work with policy makers in shaping environmental policy and programmes • work in partnership with like minded organisations • EST/EEAC’s/Eaga/Charities/energy suppliers Benefits of Membership • Recognition as a professional company • Expert lobbying to influence government and other key policy makers • Advice on legislation and ongoing policy developments • Represent members views and concerns to scheme managers to improve operational effectiveness • Local forum meetings • Use of NIA logo on stationery and advertising • Promotion via our website • Annual conference • Added value membership services NIA Code of Professional Practice • All members agree to adhere to the code • Developed in conjunction with our members • Promotes high standards to maintain Customer Satisfaction • Gives consumers Peace of Mind The Challenges/Opportunities Educating and Engaging the General Public NIA/EST Research – Jan 2007 • heat lost????????? • cost of CWI £2.5k • 10/20 year payback • messy/disruptive and takes a day • ‘if it only costs £299 what is wrong with it?’ • existing loft insulation is adequate • Promote the benefits and value v lowest price • Overarching marketing campaign Targeting Households • Installers have a key role to play using local knowledge • Work in partnership – sharing data • DWP/energy suppliers • Systematic approach • Cross scheme referrals The Challenges/Opportunities Whole House Approach • Ensure that properties receive all effective energy efficiency measures • Ideally in one hit to minimise costs and disruption • Join up schemes and funding • Incentives for a whole house approach-CWI/solid wall & loft top up Customer Reassurance • Professionalism, quality of workmanship and customer service are key • Growing importance of NIA membership and CIGA guarantee • key messages in marketing • requirement of scheme managers North East Home Insulation Partnership • Founded by the EST in 2005 • Mission to insulate every home in North East England • Full working partnership with the NIA • Aims to develop the solid wall insulation market • Installers must be NIA members We look forward to working with you!